Site traffic/sales have plummeted
-
About 2 months ago we relaunched our Ecommerce store on Shopify Plus and have since seen a massive drop in traffic, sales and our most valuable pages are nowhere to be found. Also, GWT is showing that Google is indexing about half of our pages and none of the images are being indexed.
We did extensive keyword research, created/implemented a keyword framework, wrote brand new category/product page content, implemented schema markup, optimized our blog content and even did link building where we got some 90+ DA links.
We are literally at a loss for what is causing this. Our experience with Shopify Plus has been very poor because it doesn't even do basic SEO stuff so we've had to do a lot of workarounds to make it "SEO friendly".
Has anyone else ever switched to Shopify Plus and had similar issues? Is there a silver bullet that you can think of that we are missing that could get the site being indexed/ranking again?
-
Well that's new. I just checked a fetch I did in GWT a few days ago and that wasn't there. The canonical is wrong too. I'll have to get my developer to fix that.
Thank you Laura for pointing that out.
-
This page is set to "noindex," so you've essentially told Google not to index it.
-
Our most valuable page is http://www.aquatell.ca/pages/water-softeners and that page used to show up at the bottom of page 1/top of page 2 for "water softeners", but now we can't find it within the first 20 pages of Google.
-
Laurie, when you say that your most valuable pages are nowhere to be found, can you provide an example?
-
Here is the URL: http://www.aquatell.ca
-
It's really a shot in the dark without knowing the website URL, but there are probably multiple issues going on. If Google is only indexing half of your pages, it's probably a crawl issue or a meta robots issue. Check to make sure the pages aren't being blocked or noindexed. If that isn't the problem, you may have a problem with crawl inefficiency.
-
We setup 301 redirects for every product and every category page. The old system had 10,000+ plus category pages due to an issue with the platform but all of these were created by different paths to the same page. Eg. /mens-shoes/blue-shoes and /blue-shoes/mens-shoes, etc.
We tested everyone of the product and most of the category redirects (we focussed mostly on the ones with PA/DA) and have since been adding additional redirects as errors have been appearing in GWT.
-
Because most will want to know before they answer but what was your redirect strategy from the previous platform?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My last site crawl shows over 700 404 errors all with void(0 added to the ends of my posts/pages.
Hello, My last site crawl shows over 700 404 errors all with void(0 added to the ends of my posts/pages. I have contacted my theme company but not sure what could have done this. Any ideas? The original posts/pages are still correct and working it just looks like it did duplicates and added void(0 to the end of each post/page. Questions: There is no way to undo this correct? Do I have to do a redirect on each of these? Will this hurt my rankings and domain authority? Any suggestions would be appreciated. Thanks, Wade
Intermediate & Advanced SEO | | neverenoughmusic.com0 -
Site Structure - Is it ok to Keep current flat architecture of existing site pages and use silo structure on two new categories only?
Hi there, I have a site structure flat like this it ranks quite well for its niche site.com/red-apples.html site.com/blue-apples.html The site is branching out into a new but related lines of business is it ok to keep existing site architecture as above while using a silo structure just for the two new different but related business? site.com/meat/red-meat.html site.com/fish/oceant-trout.html Thanks for any advice!
Intermediate & Advanced SEO | | servetea0 -
URL Redirect: http://www.example.net/ vs. http://www.example.net
I currently have a website set up so that http://www.example.net/ redirects to http://www.example.net but **http://www.example.net/ **has more links and a higher page authority. Should I switch the redirect around? Here's the Open Site Explorer metrics for both: http://www.example.net/ Domain Authority: 38/100 Page Authority: 48/100 Linking Root Domains: 112 Total Links: 235 http://www.example.net Domain Authority: 38/100 Page Authority: 45/100 Linking Root Domains: 18 Total Links: 39
Intermediate & Advanced SEO | | kbrake0 -
Severe health issues are found on your site. - Check site health (GWT)
Hi, We run a Magento website - When i log in to Google Webmaster Tools, I am getting this message: Severe health issues are found on your site. - <a class="GNHMM2RBFH">Check site health
Intermediate & Advanced SEO | | bjs2010
</a>Is robots.txt blocking important pages? Some important page is blocked by robots.txt. Now, this is the weird part - the page being blocked is the admin page of magento - under
www.domain.com/index.php/admin/etc..... Now, this message just wont go away - its been there for days now - so why does Google think this is an "important page"? It doesnt normally complain if you block other parts of the site ?? Any ideas? THanks0 -
Should I change .html to / ?
On my ecommerce site, we have .html extensions on all files and categories. I was wondering if it is worth the development cost to make all of them / ? Is there any SEO benefit in doing so? Thanks, B
Intermediate & Advanced SEO | | bjs20100 -
Seo flash site
Hey. Would hear whether it is possible to SEO a website which is flash site cms?
Intermediate & Advanced SEO | | Agger0 -
Pagination for Ecommerce Site - How do I fix this?
Hi Everyone... I'm having issues on how I should fix the pagination on my ecommerce site http://www.moondoggieinc.com Right now I have rel="canonical" putting them all back to the main page like on: http://www.moondoggieinc.com/dog-harness.php but there are also some shop all categories like: http://www.moondoggieinc.com/products.php?cat=all+dog+harnesses But I wish I could get it so that the content only showed on the first page of them all and then just the products showed in the pagination after that. I have no clue how to make this happen successfully. I know this is a big problem with the structure to the site, creating some duplicate content and such, and I was wondering how I can even begin to go ahead and start tackling this. My background is as a designer so I'm just learning both seo, and anyhting past html / css, so I could really use any help you guys can offer. THANK YOU! KristyO
Intermediate & Advanced SEO | | KristyO0 -
Badges For a B2b site
love this seo tactic but it seems hard to get people to adopt it Has anyone seen a successful badge campaign for a b2b site? please provide examples if you can.
Intermediate & Advanced SEO | | DavidKonigsberg0