Site traffic/sales have plummeted
-
About 2 months ago we relaunched our Ecommerce store on Shopify Plus and have since seen a massive drop in traffic, sales and our most valuable pages are nowhere to be found. Also, GWT is showing that Google is indexing about half of our pages and none of the images are being indexed.
We did extensive keyword research, created/implemented a keyword framework, wrote brand new category/product page content, implemented schema markup, optimized our blog content and even did link building where we got some 90+ DA links.
We are literally at a loss for what is causing this. Our experience with Shopify Plus has been very poor because it doesn't even do basic SEO stuff so we've had to do a lot of workarounds to make it "SEO friendly".
Has anyone else ever switched to Shopify Plus and had similar issues? Is there a silver bullet that you can think of that we are missing that could get the site being indexed/ranking again?
-
Well that's new. I just checked a fetch I did in GWT a few days ago and that wasn't there. The canonical is wrong too. I'll have to get my developer to fix that.
Thank you Laura for pointing that out.
-
This page is set to "noindex," so you've essentially told Google not to index it.
-
Our most valuable page is http://www.aquatell.ca/pages/water-softeners and that page used to show up at the bottom of page 1/top of page 2 for "water softeners", but now we can't find it within the first 20 pages of Google.
-
Laurie, when you say that your most valuable pages are nowhere to be found, can you provide an example?
-
Here is the URL: http://www.aquatell.ca
-
It's really a shot in the dark without knowing the website URL, but there are probably multiple issues going on. If Google is only indexing half of your pages, it's probably a crawl issue or a meta robots issue. Check to make sure the pages aren't being blocked or noindexed. If that isn't the problem, you may have a problem with crawl inefficiency.
-
We setup 301 redirects for every product and every category page. The old system had 10,000+ plus category pages due to an issue with the platform but all of these were created by different paths to the same page. Eg. /mens-shoes/blue-shoes and /blue-shoes/mens-shoes, etc.
We tested everyone of the product and most of the category redirects (we focussed mostly on the ones with PA/DA) and have since been adding additional redirects as errors have been appearing in GWT.
-
Because most will want to know before they answer but what was your redirect strategy from the previous platform?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Linking to one of my own sites, from my site
Hi experts, I own a site for castingjobs (Site1) and a site for selling paintings (Site2). In a long time, I've had a link at the bottom of Site1, linking to Site 2. (Basicaly: Partnerlink: Link site 2). Site1 is for me the the only important site, since it's where Im making my monthly revenue. I added the link like 5 years ago or so, to try to boost site 2. My question is:
Intermediate & Advanced SEO | | KasperGJ
1. Is it somehow bad for SEO for site 1, since the two sites have nothing to do with each other, they are basically just owned by me.
2. Would it make sense to link from Site 2 to Site 1 indstead?0 -
How much SEO damage would it do having a subdomain site rather directory site?
Hi all! With a coleague we were arguing about what is better: Having a subdomain or a directory.
Intermediate & Advanced SEO | | Gaston Riera
Let me explain some more, this is about the cases: Having a multi-language site: Where en.domain.com or es.domain.com rather than domain.com/en/ or domain.com/es/ Having a Mobile and desktop version: m.domain.com or domain.com rather than domain.com/m or just domain.com. Having multiple location websites, you might figure. The dicussion started with me saying: Its better to have a directory site.
And my coleague said: Its better to have a subdomain site. Some of the reasons that he said is that big companies (such as wordpress) are doing that. And that's better for the business.
My reasons are fully based on this post from Rand Fishkin: Subdomains vs. Subfolders, Rel Canonical vs. 301, and How to Structure Links for SEO - Whiteboard Friday So, what does the community have to say about this?
Who should win this argue? GR.0 -
Old site penalised, we moved: Shall we cut loose from the old site. It's curently 301 to new site.
Hi, We had a site with many bad links pointing to it (.co.uk). It was knocked from the SERPS. We tried to manually ask webmasters to remove links.Then submitted a Disavow and a recon request. We have since moved the site to a new URL (.com) about a year ago. As the company needed it's customer to find them still. We 301 redirected the .co.uk to the .com There are still lots of bad links pointing to the .co.uk. The questions are: #1 Do we stop the 301 redirect from .co.uk to .com now? The .co.uk is not showing in the rankings. We could have a basic holding page on the .co.uk with 'we have moved' (No link). Or just switch it off. #2 If we keep the .co.uk 301 to the .com, shall we upload disavow to .com webmasters tools or .co.uk webmasters tools. I ask this because someone else had uploaded the .co.uk's disavow list of spam links to the .com webmasters tools. Is this bad? Thanks in advance for any advise or insight!
Intermediate & Advanced SEO | | SolveWebMedia0 -
URL categorization / subfolders
Hi Mozzers, We're currently in the process of a website redesign with new CMS and have the opportunity to change URL and structure. I would love some opinions as to what the best practise will be. A quick prerequisite, the website is entirely about France. French property, living, holidays, forum - everything. Therefore, we're unsure of the usage of the word France/French. Presently, we're running Classic ASP which allows for one subfolder then dynamic article ID. In my examples, I will take our activity holidays URL. At present this is /france-activity-holidays/DisplayArticle.asp?ID=12345. We know that DisplayArticle.asp?ID=12345 will simply become [article-title], however, its the preceding subfolders I would like some help with. Here are our thoughts on the options available. Can you please vote as to which you think is the best? /france-activity-holidays/ (one subfolder per category, as at present) /france/holidays/activity/ (always have a first subfolder with the word france) /holidays-to-france/activity-holidays/ (france in the primary subfolder) /holidays/activity-holidays-france/ (france in the secondary subfolder) /holidays/activity/ (because the whole website is about France, it is redundant to have /france/) /French-holidays/activity/ My gut feeling is either number 2 or 5. Concise, good for UX, OK for SEO. However, there is very little information around that is relevant to our sector. Thanks in advance! Matt
Intermediate & Advanced SEO | | Horizon0 -
URL language on Global Sites
Has anyone looked into a page not ranking as well because the URL is in English when the subdomain is geared for a different country and different language? I can defiantly see this taking away from the user experience, but didn't know if there was any concrete evidence or case studies that would show if it is a big deal or not for rankability? I know this is a backwards question to begin with because the priority over rankability is always UX, but there may not be a way to fix it unless I can prove it is a big deal.
Intermediate & Advanced SEO | | Ryan_Henry0 -
What is wrong with my once highly ranked site?
Hello, I'm really desperate for some help. I believe I've been hit by Panda as traffic started diminishing late March for my 6 year old website. I've never had a sharp drop, only gradual. I've lost a load traffic since then. I did change shopping carts in June since I had a a canonical issue from my old cart that couldn't be corrected. The old cart also did not allow me to have unique product titles and the urls were garbled with letters, numbers, etc... I know Panda did not like that. I've made several changes (cleaned up broken links, added more content to my site, added Disallow: /search/ and Disallow: /search to my robots.txt file to avoid duplicate content from my search box.) My most prized keywords (tutu and tutus) are on page 15 or so of Google now, when they used to be on page 1 or 2 at the worst. Other good ones are slipping too. I do need to hire an SEO to optimize my titles eventually as I believe my they are still a bit stuffed but before I do that, I am just trying to get the other stuff done first. My main questions are this... Do any of you see something else that looks bad to you in the eyes of Google? I'd love the cold, hard truth as I'm pretty desperate for my site to recover, if at all possible. Thank you in advance! Here is my site: http://alturl.com/mvmux
Intermediate & Advanced SEO | | tutugirl0 -
One platform, multiple niche sites: Worth $60/mo so each site has different class C?
Howdy all, The short of it is that I currently run a very niche business directory/review website and am in the process of expanding the system to support running multiple sites out of the same database/codebase. In a normal setup I'd just run all the sites off of the same server with all of them sharing a single IP address, but thanks to the wonders of the cloud, it would be fairly simple for me to run each site on it's own server at a cost of about $60/mo/site giving each site a unique IP on a unique c-block (in many cases a unique a-block even.) The ultimate goal here is to leverage the authority I've built up for the one site I currently run to help grow the next site I launch, and repeat the process. The question is: Is the SEO-value that the sites can pass to each other worth the extra cost and management overhead? I've gotten conflicting answers on this topic from multiple people I consider pretty smart so I'd love to know what other people say.
Intermediate & Advanced SEO | | qurve0 -
One site or five sites for geo targeted industry
OK I'm looking to try and generate traffic for people looking for accommodation. I'm a big believer in the quality of the domain being used for SEO both in terms of the direct benefit of it having KW in it but also the effect on CTR a good domain can have. So I'm considering these options: Build a single site using the best, broad KW-rich domain I can get within my budget. This might be something like CheapestHotelsOnline.com Advantages: Just one site to manage/design One site to SEO/market Better potential to resell the site for a few million bucks Build 5 sites, each catering to a different region using 5 matching domains within my budget. These might be domains like CheapHotelsEurope.com, CheapHotelsAsia.com etc Advantages: Can use domains that are many times 'better' by adding a geo-qualifier. This should help with CTR and search Can be more targeted with SEO & Marketing So hopefully you see the point. Is it worth the dilution of SEO & marketing activities to get the better domain names? I'm chasing the longtail searchs whetever I do. So I'll be creating 5K+ pages each targeting a specific area. These would be pages like CheapestHotelsOnline.com/Europe/France/Paris or CheapHoteslEurope.com/France/Paris to target search terms targeting hotels in Paris So with that thought, is SEO even 100% diluted? Say, a link to the homepage of the first option would end up passing 1/5000th of value through to the Paris page. However a link to the second option would pass 1/1000th of the link juice through to the Paris page. So by thet logic, one only needs to do 1/5th of the work for each of the 5 sites ... that implies total SEO work would be the same? Thanks as always for any help! David
Intermediate & Advanced SEO | | OzDave0