How to avoid content canibalizm? How do I control which page is the landing page?
-
Hi All,
To clarify my question I will give an example.
Let's assume that I have a laptop e-commerce site and that one of my main categories is Samsung Laptops. The category page shows lots of laptops and a small section of text.
On the other hand, in my article section I have a HUGE article about Samsung Laptops.
If we consider the two word phrases each page is targeting then the answer is the same - Samsung Laptops.
On the article i point to the category page using anchor such as "buy samsung laptops" or "samsung laptops" and on the category page (my wishful landing page) I point to the article with "learn about samsung laptops" or "samsung laptops pros and cons".
Thanks
-
"in my article section I have a HUGE article about Samsung Laptops"
Nice work!
"The category page shows lots of laptops and a small section of text."
OK... this is good... more text might be helpful
So, what's the problem?
Here is my opinion and you know that they say about opinions.
I think that Google is going to rank the page that Google thinks is best for the searcher. Some types of queries are made mostly by buyers. Some types are made by people looking for information.
I have pairs of pages on my site just as you do. I link between them just like you do. My article pages are usually much stronger than my product pages but I usually see the product pages higher in the SERPs for product queries and the article pages for information queries.
Even if someone lands on an article page I still have an opportunity to route them to the product page with house ads and other types of obvious links. Maybe my article will impress them and they will decide to buy from me because they read part or all of the article and decided to buy from me because I know enough to write helpful information. I know for a fact that this happens because customers tell me.
So, if you see your article page ranking high be sure to make it very clear to people who land on that page that you are in the business of selling Samsung Laptops. Most people would by happy to get any page to visible rankings in those SERPs.
Something else that I noticed is that if I place a link to one of my pages in the persistent navigation that is on every page of the site - that page often moves up nicely in the rankings. You might consider doing that with your Samsung product page if you want to increase its strength in the SERPs.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate content on product pages
Hi, We are considering the impact when you want to deliver content directly on the product pages. If the products were manufactured in a specific way and its the same process across 100 other products you might want to tell your readers about it. If you were to believe the product page was the best place to deliver this information for your readers then you could potentially be creating mass content duplication. Especially as the storytelling of the product could equate to 60% of the page content this could really flag as duplication. Our options would appear to be:1. Instead add the content as a link on each product page to one centralised URL and risk taking users away from the product page (not going to help with conversion rate or designers plans)2. Put the content behind some javascript which requires interaction hopefully deterring the search engine from crawling the content (doesn't fit the designers plans & users have to interact which is a big ask)3. Assign one product as a canonical and risk the other products not appearing in search for relevant searches4. Leave the copy as crawlable and risk being marked down or de-indexed for duplicated contentIts seems the search engines do not offer a way for us to serve this great content to our readers with out being at risk of going against guidelines or the search engines not being able to crawl it.How would you suggest a site should go about this for optimal results?
Intermediate & Advanced SEO | | FashionLux2 -
Many pages small unique content vs 1 page with big content
Dear all, I am redesigning some areas of our website, eurasmus.com and we do not have clear what is the best
Intermediate & Advanced SEO | | Eurasmus.com
option to follow. In our site, we have a city area i.e: www.eurasmus.com/en/erasmus-sevilla which we are going
to redesign and a guide area where we explain about the city, etc...http://eurasmus.com/en/erasmus-sevilla/guide/
all with unique content. The thing is that at this point due to lack of resources, our guide is not really deep and we believe like this it does not
add extra value for users creating a page with 500 characters text for every area (transport...). It is not also really user friendly.
On the other hand, this pages, in long tail are getting some results though is not our keyword target (i.e. transport in sevilla)
our keyword target would be (erasmus sevilla). When redesigning the city, we have to choose between:
a)www.eurasmus.com/en/erasmus-sevilla -> with all the content one one page about 2500 characters unique.
b)www.eurasmus.com/en/erasmus-sevilla -> With better amount of content and a nice redesign but keeping
the guide pages. What would you choose? Let me know what you think. Thanks!0 -
What to do when you buy a Website without it's content which has a few thousand pages indexed?
I am currently considering buying a Website because I would like to use the domain name to build my project on. Currently that domain is in use and that site has a few thousand pages indexed and around 30 Root domains linking to it (mostly to the home page). The topic of the site is not related to what I am planing to use it for. If there is no other way, I can live with losing the link juice that the site is getting at the moment, however, I want to prevent Google from thinking that I am trying to use the power for another, non related topic and therefore run the risk of getting penalized. Are there any Google guidelines or best practices for such a case?
Intermediate & Advanced SEO | | MikeAir0 -
Moving some content to a new domain - best practices to avoid duplicate content?
Hi We are setting up a new domain to focus on a specific product and want to use some of the content from the original domain on the new site and remove it from the original. The content is appropriate for the new domain and will be irrelevant for the original domain and we want to avoid creating completely new content. There will be a link between the two domains. What is the best practice for this to avoid duplicate content and a potential Panda penalty?
Intermediate & Advanced SEO | | Citybase0 -
Duplicate page content query
Hi forum, For some reason I have recently received a large increase in my Duplicate Page Content issues. Currently it says I have over 7,000 duplicate page content errors! For example it says: Sample URLs with this Duplicate Page Content http://dikelli.com.au/accessories/gowns/news.html http://dikelli.com.au/accessories/news.html
Intermediate & Advanced SEO | | sterls
http://dikelli.com.au/gallery/dikelli/gowns/gowns/sale_gowns.html However there are no physical links to any of these page on my site and even when I look at my FTP files (I am using Dreamweaver) these directories and files do not exist. Can anyone please tell me why the SEOMOZ crawl is coming up with these errors and how to solve them?0 -
Duplicate Content on Product Pages
I'm getting a lot of duplicate content errors on my ecommerce site www.outdoormegastore.co.uk mainly centered around product pages. The products are completely different in terms of the title, meta data, product descriptions and images (with alt tags)but SEOmoz is still identifying them as duplicates and we've noticed a significant drop in google ranking lately. Admittedly the product descriptions are a little bit thin but I don't understand why the pages would be viewed as duplicates and therefore can be ranked lower? The content is definitely unique too. As an example these three pages have been identified as being duplicates of each other. http://www.outdoormegastore.co.uk/regatta-landtrek-25l-rucksack.html http://www.outdoormegastore.co.uk/canyon-bryce-adult-cycling-helmet-9045.html http://www.outdoormegastore.co.uk/outwell-minnesota-6-carpet-for-green-07-08-tent.html
Intermediate & Advanced SEO | | gavinhoman0 -
Category Pages - Canonical, Robots.txt, Changing Page Attributes
A site has category pages as such: www.domain.com/category.html, www.domain.com/category-page2.html, etc... This is producing duplicate meta descriptions (page titles have page numbers in them so they are not duplicate). Below are the options that we've been thinking about: a. Keep meta descriptions the same except for adding a page number (this would keep internal juice flowing to products that are listed on subsequent pages). All pages have unique product listings. b. Use canonical tags on subsequent pages and point them back to the main category page. c. Robots.txt on subsequent pages. d. ? Options b and c will orphan or french fry some of our product pages. Any help on this would be much appreciated. Thank you.
Intermediate & Advanced SEO | | Troyville0 -
How to resolve Duplicate Page Content issue for root domain & index.html?
SEOMoz returns a Duplicate Page Content error for a website's index page, with both domain.com and domain.com/index.html isted seperately. We had a rewrite in the htacess file, but for some reason this has not had an impact and we have since removed it. What's the best way (in an HTML website) to ensure all index.html links are automatically redirected to the root domain and these aren't seen as two separate pages?
Intermediate & Advanced SEO | | ContentWriterMicky0