How much should I pay for one hour of content creation work?
-
Hi I have recently been looking for some new content creators to work with. And I recently asked a blogger that I know of how much he would charge for some content creations. I told him that I'm looking for some good compelling content that is about 400 to 500 words. And he told me that he would charge $180 an hour. I sorta feel like that's a bit to much, but I don't want to jump to conclusions without any advice from you all. I'm very well versed in my SEO and do most of the work for my site. But I think a fresh touch would really be helpful.
-
I really liked your answer this was super helpful. Thank you.
-
Thank you everyone for all the info. I deff gained a lot of insight.
-
Thank you for all the info and tips.
-
I'm a content creator/copywriter. When people ask me about writing some pages for their site, I quote anywhere from $50 to $75 per hour, or I give a flat fee that's based on that rate. A blog post might be $150 to $200, and a "money" page might be $250. I've been doing this for about six years.
I know some copywriters go up to $100/hour, which I would do if the piece involved reporting and/or a lot of research. But for a blog post or a smallish site, I wouldn't charge that much.
I hope this helps!
Susannah
-
Yep, I agree with both of these posts. I looked at the site on your profile and if that's the site you are thinking about hiring a writer for, I really don't see the need to pay that much for something like that unless you KNEW for a fact that it was going to be UBER compelling. In my experience, compelling content for local businesses is usually written by someone who is a) an expert in that industry and b) has an extremely unique voice. So unless this individual checks both of these boxes, I wouldn't pay anywhere near that personally.
-
I agree with Egol. If you are worth of being paid USD 180 per hour, then you don't need to sell your work, you can make money out of it easily.
In my past experience, I've seen people writing for USD 10 per hour, the quality is OK but you need to improve the text before posting. Anyway, as a content creator myself, this week I decided not to pay anymore for any content. Creating value is more important than quantity, even for SEO, as I have been noticing.
-
Take a look at the person's previous work. Does it get published, mentioned or linked to on extremely high quality websites - websites that everyone has heard of? Is it interesting, helpful, hilarious, provocative? Does it get shared? Does it rank? Is this person visible, known and respected throughout your industry? Does their writing generate a lot of immediate attention and traffic when it is published on their own website? How much would it be worth to you to have an article from this person on your website?
If their work is published on your website do you think your visitors will respond well to it and spontaneously share it with their tribes? If the answer to the above is "yes" then this person might not realize the value of their work and be crazy for selling it for $180 per hour.
My personal opinion is that many of the best authors don't sell their work. They publish much of it on their own website and give the rest away without charge to websites that are valuable for "getting their message out" or helping other people. Much of the quality content published on the moz blog fits this pattern.
(Personal opinion, I would not give a great author a wordcount. I would want then to write what is needed to do a great job.)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate Content
I have a client based in the UK and one of their distributors based in the UAE have copied the content for their own website, will this affect my clients rankings because of duplicate content?
Content Development | | CreativeCow0 -
Would a lot of images on one post be categorized as thin content?
As an example, if i write an article on 12 best print ads by BMW, it will have 12 images and possible 12 single liners and a paragraph. The images will have the necessary alt tags. But overall, will this post be counted as low content and is there changes of being penalized by google for it?
Content Development | | marketing910 -
Stolen Content and a Panda Penalty
Hey Folks Question for those folks that have spent some time helping people with the recent penalties and the like. I have a client who has a clear Panda Penalty, huge drop in traffic on the initial Panda date and a further drop on the second date. Much smaller incremental drops on subsequent recent updates as well. From digging in it seems fairly cut and dry - copyscape shows another 250 or so sites with content from this site and there are nearly 2000 external URLs with duplicate content across these sites. We are talking complete, shameless copies of all of the text, sometimes the images as well. The client claims the content is all 100% unique and is his content and that the other blogs must have stolen his content resulting in the penalty - which, if it is true, and I have no reason to suspect otherwise, kind of sucks. Now, many moons ago, way before Penguin or Panda (maybe around 2006) I had a client that had suddenly lost all traffic and their historical rankings. No funny business, it was a small company, had been online since around 2000 and they were pretty much the first of their kind and always did very well from organic search. As it turned out, the content from the site had not really changed since it was set up and as lots of companies had sprung up offering a similar service they had seen their content copied wholesale, across many sites, all over the world. We attempted to contact many of these sites and got some results but many were just old, abandoned copy cat sites on advert supported hosting that had ceased to trade so we maybe got rid of about 20%. Well, in the end we just decided to rewrite the content, we did this and sure enough, the site bounced back to it's previous standing and has been pretty much there ever since. Now that was kind of easy, the site had maybe 20 pages, and it needed a sprucing up but in this case the site has around 500 pages so doing a rewrite is not going to be so easy. Problem is, I don't see removal requests being particularly successful either. So, I see the options and steps as being. Contact all the sites and request the removal of the content use the Google content removal facility:
Content Development | | Marcus_Miller
https://www.google.com/webmasters/tools/removals File a DMCA takedown for anything remaining Report Scraped Pages to Google:
https://docs.google.com/spreadsheet/viewform?formkey=dGM4TXhIOFd3c1hZR2NHUDN1NmllU0E6MQ&ndplr=1 Submit a spam report for all sites involved ? Submit a reconsideration request to let Google know what we have been doing (unlikely In a nutshell, do everything we can to get this content removed and then documenting this to Google in the hope we catch hold of someone who hears our plight. Interestingly enough, this is a sensitive one, so no URL but I would welcome any thoughts or experiences any of you may have had with similar problems. There is a little extra info here from Matt Cutts + Barry Schwartz that kind of tallies with my approach above but would really like to hear any feedback. http://www.seroundtable.com/google-stolen-content-13243.html Cheers all Marcus0 -
Outsource Content Marketing
Hi all I'm wondering whether anyone knows of any good reputable Australian companies that specialise in SEO content marketing? Looking for a company that can manage & produce quality content at scale, while being cost effective. If you've had experience dealing with them, please list the pros & cons of your experience. Thanks.
Content Development | | danng0 -
Thumbs up or thumbs down to content rotators
Hi there - Our team is in the process of a website redesign. We're currently using a content rotator and are wondering if any folks have data to support whether this is actually a good practice despite it's popularity? Overall, I'm not impressed by the click throughs as a percentage of site traffic and most of our visitors are not repeat visitors so this may not really be necessary. Thoughts and experiences appreciated!
Content Development | | pasware0 -
Where to find quality bloggers with seo background for sub contract work
We are growing faster than expected and are in need of bloggers to keep up with updates for a multitude of websites. Where do you guys go to find reputable bloggers who are well versed in seo, social media and creative writing? We have tried ads locally but are not getting the quality we would like. Any recommendations or suggestions would be appreciated.
Content Development | | anthonytjm0 -
How to deal with an media press content?
We have a company that create content and send as media press. We would like to use this content in our blog. We made it using RSS and having in our blog the same content. So right now we have some concern about duplicate content. How do you guys deal with deal? Would we be penalized by duplicated content?
Content Development | | kauelinden0 -
Blogger - Multiple partial duplicate content and canonical
In Blogger, have at least three pages produced for each post - main post, archive and tag - each has their own canonical tag - are these considered duplicate content by Google? Not sure the best way to handle this.
Content Development | | holdtheonion0