Recent drop in SERP from #1 to #2\.
-
Our #1 priority keyword, which we've ranked #1 for years, suddenly we're #2. And, the page listed above us doesn't seem to be even compete. Moz On-Page has us at an A and them at a C. When I review the html, I don't even seem any exactly keyword match or matching text on the page. I checked are ranking last week and didn't notice any change - so I've narrowed it down to something changing in the last 4-5 days.
Also of note, when I test, We're #1 on mobile, #2 on desktop.
Sorry to not list the url's. omitted intentionally.
Any thoughts would be much appreciated.
-
Thanks for the update, and good luck!
-
Well it finally happened...yesterday, we're back at #1. And a quick check today confirms. Now, lets just hope it stay this way. Looks like there was quite a bit of testing and volatility last week... lets hope things have evened out.
-
It's hard to say without the URL or the keyword. What I can say is that Google's always testing new ranking orders and seeing which one users like more. We believe they measure that "like" by how many people choose a different result or try a new search vs. the other results. If you legitimately think your result is best, it might bounce back after a test period.
Long story short, make sure you're looking at the usefulness of your page and how well it solved the implicit question in the keyword. Definitely look at things like linking root domains, keywords in the title, and page keywords - but that's not all there is to it anymore.
-
Thanks Gaston! Just weird, as its a local site, and very stable, and to see this happen is difficult at best.
-
Hi Wagner,
I'd wait a few days and check the SERPs. I believe that its just a coincidence and something temporal.
Stay alert.Its difficult to say anything without the URL or when you say that nothing has been done.
Sorry. -
Hi Gaston-
No major changes.
I did some research last night, in a another nearby local area, and we came up #1 on desktop for google, bing and yahoo. Strange that this seems to be only happening at the physical location.
Any thoughts?
-
Hi Wagner,
How long have you been #2?
have you made any major update? or any update at all?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
DA stuck at 1 for .financial TLD domain
Hello! One of our clients has a domain with a .financial TLD. The domain id over two years old. We have been creating a lot of good content (including articles, infographics and videos) every month for over 12 months. We have also been creating backlinks and the Search Console shows a total of 1319 links to the site from 64 root domains. However, the DA and PA on Opensiteexplorer haven't moved from 1. Also the number of linking root domains shows as zero. Traffic and keyword rankings haven't picked up either. Could someone please help with why this would happen? Is there anything to do with the domain TLD of .financial? Thanks in Advance
Intermediate & Advanced SEO | | Rohit05050 -
Traffic and keyword drop
Hello, On one of the sites that I manage - http://www.zalikihotel.gr/ , there was a significant decrease in keyword positions over the last 10-15 days. Sample screenshot is attached. Some of the keywords even dropped for 17-18 positions. From the end of April, organic traffic dropped by 30 percent. Website is mobile optimized, so that shouldn't be a problem. In the last 3-4 months, we had traffic increase. Domain authority went up by 3 points after the last index. On-site SEO was completed, and currently I'm focusing on link-building and working on bringing back to life forgotten social media. Does anybody knows what might be the case for this negative affects on our site? Do you think it's a temporary fluctuation or not? Thanks in advance. 8dSBELm.png?1
Intermediate & Advanced SEO | | socrateskirtsios0 -
Ranking dropped off massively: 25 August
HI have been working on the site http://www.schoolguide.co.uk/ we had something odd happen around the 25 of August our ranking just tanked. Now there was no warning in webmaster tools. Moz weather forecast didn't show anything crazy. We didn't do anything major to site. The site lost pretty much all it's long tail ranking and about 5% of the indexed pages. What could cause this? The only thing of prominence we did was get a link from huffington post article. Thanks again everyone Ed
Intermediate & Advanced SEO | | EdBen0 -
Effect SERP's internal 301 redirects?
I'm considering installing Wordpress for my website. So I have to change the static URL's from /webpage.html to /webpage/. Yet I don't want to lose in the SERP's. What should I expect?
Intermediate & Advanced SEO | | wellnesswooz1 -
2 Ecommerce sites & SEO
Hi, i am managing 2 ecommerce sites that sell a lot of identical products. snowsupermarket.co.uk - public webshop shop.snowbusiness.com - trade webshop Should i optimise the 2 sites to target different keywords for all products or, should i keep the keywords the same but, vary the meta data/ description etc. to avoid duplication. Is there a clear argument to have to ecommerce websites ranking high for our products & dominating page 1, even though they will be technically competing against each other? Thanks, Ben
Intermediate & Advanced SEO | | SnowFX0 -
Is anyone noticing if penguin 2.0 as been launched
I read a paper that penguin 2.0 is already running As anyone more information about that or any tool to seen how rankings has been affected
Intermediate & Advanced SEO | | maestrosonrisas0 -
Fresh content has had a negative affect on my SERPs
Hi there, I was ranking pretty well for highly competitive keywords without actually doing any link building please see graph attached, so I thought I have an opportunity here in getting to page 1 for these keywords, the plan was to write fresh & original content for these pages, because hey Google loves fresh content, right? Well it seems NOT, after one week of these pages been re-written (21st Feb 2012), all of these pages dropped all together, please note: all the pages were under the same directory: /health/flu/keyword-1 /health/flu/keyword-2 and so on... I have compared both pages as I have back ups of the old content On Average there are more words on each of the new pages compared to previous pages Lower bounce rate by at least 30% (Via Adwords) More time on site by at least 2 minutes (Via Adwords) More page visits (Via Adwords) Lower keyword density, on average 4% (new pages) compared to 9% (old content) across all pages So since the end of February, these pages are still not ranked for these keywords, the funny thing is, these keyword are on page 1 of Bing. Another NOTE: We launched an irish version of the website, using the exact same content, I have done all the checks via webmaster tools making sure it's pointing to Ireland, I have also got hreflang tags on both website (just in case) If anyone can help with this that would be very much appreciated. Thanks ZCJDa
Intermediate & Advanced SEO | | Paul780 -
Does onsite content updates have an effect on SERPs?
Hi, Some might see this as a very (VERY) basic question but wanted to drill down into it anyway. Onsite content: Lets say you have a service website and attached to it is a blog, the blog gets updated every other day with 500 words of relevant content, containing anchor text links back to a relevant page on the main website. Forget about social signals and natural links being built from the quality content, will adding the content with anchor text links be more beneficial then using that content to generate links through guest blogging? 10 relevant articles onsite with anchor links, or 10 guest posts on other websites? I guess some might say 5 onsite and 5 guest posts.
Intermediate & Advanced SEO | | activitysuper0