Traffic and keyword drop
-
Hello,
On one of the sites that I manage - http://www.zalikihotel.gr/ , there was a significant decrease in keyword positions over the last 10-15 days. Sample screenshot is attached. Some of the keywords even dropped for 17-18 positions. From the end of April, organic traffic dropped by 30 percent.
Website is mobile optimized, so that shouldn't be a problem. In the last 3-4 months, we had traffic increase. Domain authority went up by 3 points after the last index. On-site SEO was completed, and currently I'm focusing on link-building and working on bringing back to life forgotten social media.
Does anybody knows what might be the case for this negative affects on our site? Do you think it's a temporary fluctuation or not?
Thanks in advance.
-
There have been a few changes over the last few weeks that could affect rankings. Google released a "Quality Algorithm" that seems to be like Panda but isn't Panda. More info here:
The mobile friendly algo started to roll out April 22, but I see that you are mobile friendly so that's probably not it.
Google also released a new doorway pages algo but we don't know exactly when. If you've got cookie cutter pages (i.e. targeting different cities, etc.) this could possibly be a factor.
It's tough to say for certain what the issue is though. I'd also be looking at whether or not you made any changes to the site recently as technical issues could be a factor as well.
-
Thanks for the answer. I'll check the resources for the new Google Algorithm update.
Traffic dropped in Google Analytics too, not only for Zaliki website, but also for another 1-2 hotel websites. That happened since the beginning of May, and until then, traffic increased steadily over the last six months.
-
Hi there
Moz has had a couple of issues over the last few days, so check here and see if this applies to you. Also, does this drop happen in your Google Analytics?
You should check the Google Algorithm History page, as there are resources about a update that happened on May 3rd.
Hope this helps! Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Multi Store SEO Drop
I have two stores (thespacecollective.com and thespacecollective.com/us) and over the past month the keyword rank for the US store had dropped by half, while the UK store is relatively the same. The content is mostly the same, except the US site uses US spelling. I assumed that this would not be flagged as duplicate content because it is the same site, just serving two locations. I'd be interested to hear some thoughts on the reason for this drop and how I might fix it.
Intermediate & Advanced SEO | | moon-boots0 -
Major Drop in Traffic Outside AU After Migration
We have a major drop in traffic after migration especially in the US and other international countries but we are more worried about the US. Before Migration:
Intermediate & Advanced SEO | | christwix
February 3 - March 18, 2018 (44 days)
vs
After Migration:
March 20 - May 2, 2018 (44 days) See GA traffic comparison (screenshot 1) Also, based on SEMrush the traffic, the United States is down by 46% (see screenshot 2) while Australia has decreased by 12% (screenshot 3). What could be the main issue issue of this? Would really love to hear an in-depth explanation about this. Keen to hear your thoughts about this. Cheers, iNMdNNq OTq5wYn gCBmFOF0 -
Keyword Ranking Fluctuations
Hi Guys I am currently working on a website where one of the keyword targets is fluctuating. The keyword is fluctuating between page 2 and page 5. What makes this strange is that we are not experiencing the issue with any other keyword targets. They are all ranking fine. It is only 1 keyword. The keyword target happens to be the main homepage keyword target - not sure if this makes a difference? The homepage targets 2 keyword e.g. Business Offices & Accessories. The homepage ranks perfectly fine for e.g. Business Accessories but is fluctuating for e.g. Business Offices! Very strange. What makes it even stranger - the keyword variations of the fluctuating keyword e.g. office for business - these variations are all fine and not fluctuating. Its only 1 keyword. If anyone has any ideas or feedback that would be great! Thanks, Duncan
Intermediate & Advanced SEO | | CayenneRed890 -
How to avoid adult traffic to site?
A client of ours is increasingly getting a lot of adult traffic to their site, where they show up only for adult searches and not at all for relevant searches. How can we stop Google associating their site with adult content? Here's a blog example, giving advice to parents on girls and body image issues: https://www.commonsensemedia.org/blog/girls-and-body-image keywords driving traffic to this page are all around images for 'young nude girls' etc.
Intermediate & Advanced SEO | | MediaCause0 -
Traffic drop on this site
I am SEO'ing this site but need some assistance in the analysis. it was doing not too bad but in the last 4 months the google traffic has really fallen off, i suspect the keywords may need improving but any tips or observations would be great.
Intermediate & Advanced SEO | | crowng0 -
Why does my site keep dropping and dropping when it comes to impressions?
It all started very well but now it is all just going down and down even though I try to follow the proper guidelines. Could anyone give me some advice if I pm the link?
Intermediate & Advanced SEO | | y3dc0 -
Help! My Domain Authority keeps dropping! What do I do?
Hey! I just noticed my Domain Authority keeps dropping? What's happening? What do I do to get it better. I'm scared and dont know the next move to make to get this site better. Help please! Thanks! http://www.moondoggieinc.com Kristy O
Intermediate & Advanced SEO | | KristyO1 -
Keywords in domains losing power
One of my clients received a letter from another seo company touting for business. I would be interested in hearing what your opinion is on this fellow SEO providers. Letter attached - > letter.jpg
Intermediate & Advanced SEO | | onlinemediadirect0