Do I understand Silos correctly?
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Hi everyone,
Rob Cairns brought me onto the concept of silos.
I'm very amazed of the concept and want to make sure that I get it right.
When I create silos I sort subjects according to their main keyword which will rank most difficult and make this the main landing page (the main menu entry within a menu navigation).
Then I create submenuentries that have the main menu entry as parent and that also have (in wordpress) the landing page (which is the main menu entry) as a parent site.
I use these subpages for LSI and long tail KWs.
I do not link between silo subpages of different categories. There is (naturally) a link from the main menu entry to the sub menu entries (which is a little weaker) and a link back to the main menu entry (the landing page) from within the text (which is a little stronger).
I also can link between subpages of the same silo or from subpages to a landing page of a different silo if the keyword fits to that landing page.
Is that correct so far?
Cheers
Marc
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Hi Martijn,
thank you very much. Now I am absolutely confident to build my own silo
As far as I understood it is only ok to link to the main landing page of other silos ... not to the silo subpages. And you should not overdo it... for whatever that means...
Thank you very much.
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Hi Marc,
You're definitely getting the idea of silos. I'm not sure though if you should or should not be linking to other silos. In some cases it can be benefitial as the silos could be relevant to each other as well. This used to be the case for a site I used to work on and still in some cases I can see a lot of potential in interlinking certain channels together.
Martijn.
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