Comparing oddities between two websites
-
I've been working on SEO for a local website for a few years, last year a new competitor has popped up and started kicking my tail. So I figured I would pose the question and see if someone could point me in a different more helpful direction. I'm mainly stumped as to why the newer competitor has a higher DA and PA when I look at his link profile and lack of website content.
A few Comparison notes
- Competitor is using SSL on the entire site. I am not (Checkmark for him)
- Competitor has a spam score of 8 out of 17 I have a 1 out of 17 (Checkmark for me)
- Competitor has a DA of 18 - My DA is 17 (Checkmark for him)
- Competitor has a PA of 32 - My PA is 28 (Checkmark for him)
- My Established Link Domains 14 and 127 Links. Also the PA and DA of my external links are much better than the competitor.
- Competitor has Established Link Domains 9 and 30 Links Also the PA and DA of my external links are much better than the competitor. (Checkmark for me)
- I have created around 50 custom blog articles along with the pages on my site he has 0 and only 5 pages indexed by Google. (Checkmark for me)
The major issue when I do a comparison on OSE is that he has more external links and external equity passing links even though the links are very low value.
-
-
Hi Matt,
I can tell you that Google does not value multiple links from one domain, so if I get 40 links from example.com, it will not count nearly as much as if I got 40 links from different domains.
It looks like you have found a place where you have followed backlinks.
Because of the lack of RD's or backlink diversity, you would not be able to distinguish really if one site is all that much better from the back links perspective. (Without seeing the backlinks)
Then the other they're both really not the way you want Google to judge your back link profile based on such little diversity.
Something that leads me to believe he has more relevant or powerful backlinks. Please do not think I'm saying something negative I do not have all the information so I can only tell you what I think based on what I have been shown.
Meaning RD's And unique IP's are what matters not a bunch of links that for all they know could have been your buddies site how relevant are your backlinks and how established or how powerful are your backlinks that are from different domains compared to your competitor?
It seems based on the authority rankings that your competitor has more relevant or powerful back links. Think of it this way if I were in finance I would rather get a backlink from Bloomberg.com or Forbes.com then Moz.com however I would prefer backlink from Moz.com only because it is more relevant unless one of these magazines was doing a story on me and, therefore, making it suitable.
Every example I've given you is a very high domain authority URL. If I got 40 links from every one of them, it would not help me very much. Where if I got ten links from unique domains it would give me a hand much more.
Relevancy so if I have one link verse your 20, and I will take my one relevant link from a high authority domain verse I ton of these less powerful domains.
I'm not saying that you are thinking from bad domains I'm just saying that the statistics that you're giving me are not something that is surprising. You both have very few root domains it would have to be that this person has more relevant or more powerful root domains.
If you feel comfortable showing us your back link profile in their back link profile, I'll be more than happy to explain precisely what I mean.
Please understand there are a lot of moving parts and were just talking about page and domain authority not the other big players like brain rank.
I hope this is of some help,
Tom
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why my website PA is more than DA?
I am seeing in 2 months that the page authority of my website is increasing more than the domain authority, is this fit my website? Here is my website link https://coinmasterspins.net/ Any expert please suggest what will i do better for my website? Thanks in Advance.
Local Website Optimization | | Virticar0 -
More pages on website better for SEO?
Hi all, Is creating more pages better for SEO? Of course the pages being valuable content. Is this because you want the user to spend as much time as possible on your site. A lot of my competitors websites seem to have more pages than mine and their domain authorities are higher, for example the services we provide are all on one page and for my competitors each services as its own page. Kind Regards, Aqib
Local Website Optimization | | SMCCoachHire0 -
Is my competitor doing something blackhat? - Cannot only access pages via serps , not from website navigation /search
Hi Mozzers, One of my competitors uses a trick whereby they have a number of different sitemaps containing location specific urls for their most popular categories on their eCommerce store. It's quite obvious that they are trying to rank for keyword <location>and from what I am see, you cant to any of these pages from their website navigation or search , so it's like these pages are separated from the main site in terms of accessing them but you can access the main website pages/navigation the other way round (i.e if you select one of the pages from finding it in serps) </location> I know that google doesn't really like anything you can't access from the main website but would you class this as blackhat ? / cheating etc ... They do tend to rank quite well for these alot of the pages and it hasn't seem to have affected pages on their main website in terms of rankings. I am just wondering , if it's worth us doing similar as google hasn't penalised them by the looks of things.. thanks Pete
Local Website Optimization | | PeteC120 -
Subdomain for ticketing of a client website (how to solve SEO problems caused by the subdomain/domain relationship)
We have a client in need of a ticketing solution for their domain (let's call it www.domain.com) which is on Wordpress - as is our custom ticket solution. However, we want to have full control of the ticketing, since we manage it for them - so we do not want to build it inside their original Wordpress install. Our proposed solution is to build it on tickets.domain.com. This will exist only for selling and issuing the tickets. The question is, is there a way to do this without damaging their bounce rate and SEO scores?
Local Website Optimization | | Adam_RushHour_Marketing
Since customers will come to www.domain.com, then click the ticketing tab and land on tickets.domain.com, Google will see this as a bounce. In reality, customers will not notice the difference as we will clone the look and feel of domain.com Should we perhaps have the canonical URL of tickets.domain.com point to www.domain.com? And also, can we install Webmaster Tools for tickets.domain.com and set the preferred domain as www.domain.com? Are these possible solutions to the problem, or not - and if not, does anyone else have a viable solution? Thank you so much for the help.0 -
Australian local business website on a dot.com - how do I ensure its indexed/ranked by Google.com/au as priority
look forward to your advice My client is a local business in australia but has a dotcom site which is hosted in US. We are just moving it to wordpress and new hosting. I want to ensure that Google.com/au will be able to index and rank the content. How can I tell google its a site for people in australia? I thought best to set up a subfolder like this hissite.com/au and redirect anyone from australia to go to this url? Thanks for your recommendations
Local Website Optimization | | bisibee10 -
Draft of my new responsive website redesign any opinions?
After a couple of years of talking about having a redesign of my website I finally taken the plunge and I'm paying for responsive design version. Before they go fully into the redesign I thought I would try to get some feedback on whether the initial look and functionality looks good or not. My old website is a very basic Dreamweaver website constructed by myself and because there's only 12 holiday properties on this holiday letting website it has done the job, but you have to scroll down to see the pictures and read the information. At the end of the day I'm certainly not a professional web designer I'm fully aware. With the new very first draft of the responsive design I've asked for functionality where clicking on the property allows you to check out the photographs and information without scrolling. This is the very first stage of a redesign any opinions regarding functionality and initial look would be very gratefully received. New draft website http://www.endeavourcottage.co.uk/newsite/ Old website http://www.endeavourcottage.co.uk/
Local Website Optimization | | WhitbyHolidayCottages2 -
UK website to be duplicated onto 2 ccTLD's - is this duplicate content?
Hi We have a client who wishes to have a site created and duplicated onto 3 servers hosted in three different countries. United Kingdom, Australia and USA. All of which will ofcourse be in the English language. A long story short, the website will provide the user 3 options on the homepage asking them which "country site" they wish to view. (I know I can detect the user IP and autoredirect but this is not what they want) Once they choose an option it will direct the user to the appropriate ccTLD. Now the client wants the same information to appear on all 3 sites with some slight variations in products available and English/US spelling difference but for the most part, the sites will look the same with the same content on each page. So my question is, will these 3 sites been seen as duplicates of each other even though they are hosted in different countries and are on ccTLD's? Are there any considerations I should pass onto the client with this approach? Many thanks for reading.
Local Website Optimization | | yousayjump
Kris0 -
Bad Backlinks and Copied Website
Since last fall our rankings have been steadily decreasing in position and now we are no longer showing in Google Local positions. We still have decent organic rankings but Local is our primary concern. My website: http://www.petmedicalcenter.com I did some digging and found a ton of spammy looking domains linking back to my site. I took a screenshot from Google Webmaster Tools - Links to Your Site page. http://screencast.com/t/8yYh65xlOU2y I am not sure how this happened as I did not add our URL to most of those websites. Also, I found that this website: http://justinchina.co.uk - has copied our entire website. Every time I make an update to the site, that webpage updates as well. At this point I don't know how to go about cleaning up this mess. Most of those linking domains do not have a contact button and I doubt they would remove my links at my request. Should I use Google's disavow tool? Any thoughts on that? or ideas? Thanks for your help! Brant
Local Website Optimization | | BCB11210
