Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. Capitalization of first letter of each word in meta description. Catches more attention, but may this lead to google ignoring the meta description then more frequently?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Capitalization of first letter of each word in meta description. Catches more attention, but may this lead to google ignoring the meta description then more frequently?

    Intermediate & Advanced SEO
    5
    5
    4917
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • lcourse
      lcourse last edited by

      Capitalization of first letter of each word in meta description. Catches more attention, but may this lead to google ignoring the meta description then more frequently? Same for an occasional capitalized FREE in meta description.

      Anybody had experience with this?

      1 Reply Last reply Reply Quote 1
      • bozzie311
        bozzie311 Subscriber @LoganRay last edited by

        Yes, I would like to see some study data on CTR success/failure of Capital First Letter Of Every Word vs. not. Or legibility study for fast reading comprehension. I see this as more important for ad copy than meta data, since ad copy is much more limited in characters and visual real estate.

        1 Reply Last reply Reply Quote 1
        • EGOL
          EGOL last edited by

          Lower case first letters are easier read by the average person.

          So, I am starting to write my title tags with the main topic with upper case first letters on the left, and then the rest of my title in lower case letters on the right.  That lower case content is focused upon appeal, value, popularity, surprise, inquiry, or panache.

          1 Reply Last reply Reply Quote 1
          • LoganRay
            LoganRay last edited by

            Hi,

            I've never seen any evidence of title-casing being more attention-grabbing or of Google overwriting them because of it. If you're concerned with Google replacing your meta descriptions, use a NOODP tag and your problem is solved.

            Regarding ALL CAPS, Google has never been a fan of this technique to improve CTR, you can even see this in their ad copy rules for Adwords. I'd steer clear of ALL CAPS in SERP-visible meta data.

            bozzie311 1 Reply Last reply Reply Quote 2
            • Martijn_Scheijbeler
              Martijn_Scheijbeler last edited by

              I wouldn't say that Google would start ignoring the more often but more that it might be that they're going to use other pieces of the text that they think might be mor relevant or changes the capitalization themselves in the SERPs while using your own text.

              1 Reply Last reply Reply Quote 1
              • 1 / 1
              • First post
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • Citimarine

                Why isn't our complete meta title showing up in the Google SERPS? (cut off half way)

                We carry a product line, cutless bearings (for use on boats). For instance, we have one, called the Able, that has the following meta title (and searched by View Page Source to confirm): BOOT 1-3/8" x 2-3/8" x 5-1/2" Johnson Cutless Bearing | BOOT Cutlass However, if I search for it on on Google by part number or name (boot cutless bearing, boot cutlass bearing), the meta title comes back with whole first part chopped off, only showing this : "x 5-1/2" Johnson Cutless Bearing | BOOT Cutlass - Citimarine ..." Any idea why? Here's the url if it will hopefully help: https://citimarinestore.com/en/metallic-inches/156-boot-johnson-cutless-bearing-870352103.html All the products in the category are doing the same. Thanks!

                Intermediate & Advanced SEO | | Citimarine
                0
              • Mat_C

                Video titles and descriptions

                Hi everyone, I have a question about embedding videos on a website: if you optimize the title and description for the video in Youtube, will these be taken into account for the ranking of the page where the video is embedded? Or will only the Youtube link for the video show in SERP's, instead of the page itself? I've read in a post of Phil Nottingham that it's usually not a good idea to embed a Youtube video on your own site, but use Wistia instead, exactly to avoid cannibalisation of your own rankings. Is this correct? Thanks!

                Intermediate & Advanced SEO | | Mat_C
                0
              • RosemaryB

                Are ALL CAPS construed as spamming if they are used in a meta description tag call to action?

                I know this seems like an old school question.  As a long time SEO I would never use ALL CAPS in a title tag (unless a brand name is capitalized).  However I recently came across a Moz video about creating better calls to action in the meta description tags.  Some of the examples had CTAs that were using all caps (i.e. CALL NOW!  or LOWEST QUOTES!) I realize there is a debate about the user experience implications.  However I'm more concerned about search engines penalizing websites that are using ALL CAPS CTAs in their meta description tags. Any feedback/advice would be appreciated. Thanks

                Intermediate & Advanced SEO | | RosemaryB
                0
              • Shawn_Huber

                Prevent Google from crawling Ajax

                With Google figuring out how to make Ajax and JS more searchable/indexable, I am curious on thoughts or techniques to prevent this. Here's my Situation, we have a page that we do not ever want to be indexed/crawled or other. Currently we have the nofollow/noindex command, but due to technical changes for our site the method in which this information is being implemented if it is ever displayed it will not have the ability to block the content from search. It is also the decision of the business to not list the file in robots.txt due to the sensitivity of the content. Basically, this content doesn't exist unless something super important happens, and even if something super important happens, we do not want Google to know of its existence. Since the Dev team is planning on using Ajax/JS to pull in this content if the business turns it on, the concern is that it will be on the homepage and Google could index it. So the questions that I was asked; if Google can/does index, how long would that piece of content potentially appear in the SERPs? Can we block Google from caring about and indexing this section of content on the homepage? Sorry for the vagueness of this question, it's very sensitive in nature and I am trying to avoid too many specifics. I am able to discuss this in a more private way if necessary. Thanks!

                Intermediate & Advanced SEO | | Shawn_Huber
                0
              • nchachula

                Description vs meta description

                I have an e-commerce website and am trying to create product category pages. I am under the impression that Description is the text that would appear under the title on a google search and I believe the meta description is just what google reads? Is having BOTH important or just description? Is it ok to duplicate the description for the meta description? I know its not good to duplicate descriptions on other products and pages.

                Intermediate & Advanced SEO | | nchachula
                0
              • VanguardCommunications

                Is it okay to copy and paste on page content into the meta description tag?

                I have heard conflicting answers to this.   I always figured that it was okay to selectively copy and paste on page content into the meta description tag.....especially if the onpage content is well written.    How can it be duplicate content if it's pulling from the exact same page? Does anybody have any feedback from a credible source about this? Thanks.

                Intermediate & Advanced SEO | | VanguardCommunications
                1
              • AWCthreads

                Google and Product Description Tabs

                How does Google process a product page with description tabs?  For example, lets say the product page has a tab for Overview, Specifications, What's In the Box and so on. Wouldn't that content be better served in one main product description tab with the tab names used as (htags) or highlighted paragraph separators? Or, does all that content get crawled as a single page regardless of the tabs?

                Intermediate & Advanced SEO | | AWCthreads
                0
              • bjs2010

                Limit on Google Removal Tool?

                I'm dealing with thousands of duplicate URL's caused by the CMS... So I am using some automation to get through them - What is the daily limit? weekly? monthly? Any ideas?? thanks, Ben

                Intermediate & Advanced SEO | | bjs2010
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              • Digital Marketers
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.