Mobile Brand Markup Question
-
Hi Moz Community,
I was searching for "Gifts for men" in Google Search on my phone and saw a few results in the 3rd (Nordstrom), 4th (Etsy) and 5th(Grommet) place that had their brand name in the area under the title tag where the green url is usually listed on desktop.
One example of the green text under the title tag is Nordstrom which lookes like this:
Nordstrom > Shop > Gifts
Whereas the first result from UncommonGoods looks like this in the green text:
www.uncommongoods.com > by recipient
I'm trying to figure out what markup Nordstrom, Etsy, ect used on their site to get their brand name to show up not as a url but as a brandname
Anyone know the answer to this?
Thanks!
-
Not true, actually. On desktop it's just displayed differently. If you do your search, you can see that nordstrom name is actually on the right of breadcrumb names.
So, that's another thing. If you can get your company name to come up like that (it usually is being pulled from Wiki), your chances go up by a lot
-
Any idea why this only happens on mobile?
-
Hi there.
Yes, I've been fighting this for quite some time. As far as I understand, you need to use "Website" itemscope and name as a property and then wait for long time
Also, as a quite common thing I notice, if you are using schema markup as html, but not as json-ld script, it takes much longer to see results. You can read about it more here: https://developers.google.com/structured-data/schema-org
Cheers!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Image Thumbnail in Google Mobile Search results
HI all, We can see that Google is now showing thumbnails of products in the search results on mobile.
Algorithm Updates | | RetailClicks
Very nice, but... What are specs of our snippets to show? Cause i see it at other search results of websites, but not ours?
Please help us out. Thanks!
Jeroen http://searchengineland.com/google-mobile-search-results-now-showing-images-snippets-2589190 -
Can I use schema markup for my Trustpilot results?
Hi we have excellent Trustpilot reviews & want to know if we can include these in schema markup in order for the results to show in SERPs? The Trustpilot results show in PPC but not SERPs. A competitor looks to have no Trustpilot or other independent reviews but is showing 5 stars in SERPs, i also cant find any customer reviews on their site, it looks to be just coding that is driving the SERPs view? Their site is goldencharter.co.uk Any thoughts much appreciated Thanks Ash
Algorithm Updates | | AshShep11 -
Google sets brand/domain name at the end of SERP titles
Hi all, I am experiencing that Google puts our domain name at the end of the titles in SERPs. So if ia have a title: "See our super cool website", Google would show "See our super cool website - Betxpert.com" in the SERPs Well. This is okay. Apart from the fact that i myself often put the brand name in the title AND the fact that Google mispells the site name. The brand is BetXpert with a upper case X...so when i get a SERP with "See our super cool website - BetXpert - Betxpert.com" I am annoyed 🙂 Any one out the know how to tell Google the EXACT brand name, such that they do not set a value the site owner does not want to have? -Rasmus
Algorithm Updates | | rasmusbang0 -
VRL Parameters Question - Exclude? or use a Canonical Tag?
I'm trying to figure something out, as I just finished my "new look" to an old website. It uses a custom built shopping cart, and the system worked pretty well until about a year when ranking went down. My primary traffic used to come from top level Brand pages. Each brand gets sorted by the shopping cart and a Parameter extension is added... So customers can click Page 1 , Page 2 , Page 3 etc. So for example : http://www.xyz.com/brand.html , http://www.xyz.com/brand.html?page=1 , http://www.xyz.com/brand.html?page=2 and so on... The page= is dynamic, therefore the page title, meta's, etc are the same, however the products displayed are different. I don't want to exclude the parameter page= completely, as the products are different on each page and obviously I would want the products to be indexed. However, at the same time my concern is that have these parameters might be causing some confusion an hence why I noticed a drop in google rankings. I also want to note - with my market, its not needed to break these pages up to target more specific keywords. Maybe using something like this would be the appropriate measure?
Algorithm Updates | | Southbay_Carnivorous_Plants0 -
Sub-domain or sub-directory for mobile version
sub-domain or sub-directory for mobile version advantages or dis-advangages?
Algorithm Updates | | Superflys0 -
Does anyone know if Google ranks a responsive site, or a specific mobile site higher than each other?
I have heard that Google favors specific .m sites overs responsive designs in it's rankings. Does anyone know if this is true? And, if there is any supporting information. I have been in contact with our account team at Google but haven't had a response on this as yet. I appreciate any help on this. Cheers!
Algorithm Updates | | Fasthosts0 -
Should social widgets be the kind that shares/likes a page, or the kind that adds followers to a brand social page?
I'm wondering if the social widgets on my blog should create a share/like referencing the page or should the social widget create a follower to my brands page on a particular social network? Any ideas?
Algorithm Updates | | salesduke0 -
Troubleshooting Decline of Branded Keyword Searches
Hi, Over the past year, I have seen a huge change in the distribution of our organic keyword traffic. I'm trying to research why our branded keywords have gone down. Google analytics only shows me impressions for the past three months. Does anyone have ideas on how to explain this change in traffic? Please see the attached chart. Thanks! branded-v-nonbranded-organic-search.jpg
Algorithm Updates | | netdiva_amy0