Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Local Service pages guide?
-
There are a lots of Local landing pages guide on the internet. Is there any guide for Local service pages? How to create them, what to include?
-
Hi Michael!
There are 3 common approaches to your scenario which can be described as follows:
OPTION 1
This represents a very basic, good structure to be used when all service cities are deemed of equal importance:
-
Build a unique landing page for each city served, optimized for each city + general info about your work in that city
-
Build a unique landing page for each service, optimized for each service but not optimized for geo terms.
OPTION 2
Given Google's extreme bias toward physical location, this option can be used to maximize your optimization for your city of location, while still giving secondary focus to additional service cities where you lack a physical location:
-
Build a unique landing page for each city served, optimized for each city + general info about your work in that city
-
Build a unique landing page for each service, optimized for each service and also optimized for your city of location, strengthening the association between your services and your core city.
OPTION 3
This option should only be considered by companies with significant funding and exceptional creative resources that will ensure that all pages are unique and useful rather than duplicative, thin and harmful:
- Build a unique page for every possible keyword/geo combination. So:
Cloud Computing Sherman Oaks
Cloud Computing Van Nuys
Computer Repair Sherman Oaks
Computer Repair Van Nuys
etc.
*Again, this last approach should only be undertaken if you are positive the content you'll be developing has a definite purpose for users and that you won't end up weakening your website with a big menu of weak pages.
Options 1 & 2 tend to be the best bet for smaller companies with reasonable resources. Option 3 can work, but only where creative possibilities and big budget are available.
Hope this helps lay this out in a way that makes sense!
-
-
Hi Miriam,
above guide includes the Local Landing Pages, I need help in local service pages, How to create them, what to include etc.
For example - Website offer service like, Cloud computing, Computer repair, Computer Networking, Email Support, IT Support, Migrating To Office 365. So We need to create service page for each of the above service. SO what to include here?
Landing pages, I am serving, Woodland Hills, Sherman Oaks, Van Nuys, San Fernando Valley. SO here I can create landing pages for each city as per the guide (https://moz.com/blog/overcoming-your-fear-of-local-landing-pages).
Do I need to create City based landing pages for my each service, or just one landing page per city, which includes all services in one landing page?
Are I am confusing in Service pages and in the Landing pages?
-
Hi Michael!
By happy coincidence, I wrote a very BIG guide on this topic just recently here on the Moz Blog:
https://moz.com/blog/overcoming-your-fear-of-local-landing-pages
And this post talks about organizing the structure of your landing pages based on your business model. See the infographic at the top of:
https://moz.com/blog/local-seo-checklist
Hope these hit the spot
!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
In local SEO, how important is it to include city, state, and state abbreviation in doctitle?
I'm trying to balance local geographic keywords with product keywords. I appreciate the feedback from the group! Michael
Local Website Optimization | | BFMichael0 -
Areaserved json-ld schema markup for a local business that targets national tourism
If there is a local business that thrives on ranking nationally for people searching for their services in that location, do you target the business's actual service areas or target nationally? For instance, a hotel in Denver, Colorado. Would the areaserved markup be: "areaServed":[{"@type":"State","name":"Colorado"},{"@type":"City","name":"Denver"}] Or "areaserved":"USA" The "geographic area where a service or offered item is provided" would be denver, colorado. But we would be looking to target all people nationally looking to travel to denver, colorado. Or would it be best to target it all, like: "areaServed":[{"@type":"State","name":"Colorado"},{"@type":"City","name":"Denver"},"USA"]
Local Website Optimization | | SEOdub0 -
Page optimisation score = 93, but rank on 2nd page?
So, one of my pages has an optimisation score of 93. The DA of the website is 74 and is lower than many of our competitors, but to rank 12th? Anyway, does anyone have any suggestions? All the images are under 100kb, but the page speed isn't great (not something I'm currently able to change). All alt tags are using variations of our keywords.
Local Website Optimization | | SwanseaMedicine0 -
Do I need to change my country og:locale to en_AE
Hi MOZ, I have a site that is aimed at the English speaking market of the United Arab Emirates. The language tag is currently set to lang="en-GB" and the og:locale also set to en_GB. The domain is a .com and aimed at the whole world. Should I be trying to target en-AE and en_AE for these tags instead of GB?
Local Website Optimization | | SeoSheikh0 -
How does duplicate content work when creating location specific pages?
In a bid to improve the visibility of my site on the Google SERP's, I am creating landing pages that were initially going to be used in some online advertising. I then thought it might be a good idea to improve the content on the pages so that they would perform better in localised searches. So I have a landing page designed specifically to promote what my business can do, and funnel the user in to requesting a quote from us. The main keyword phrase I am using is "website design london", and I will be creating a few more such as "website design birmingham", "website design leeds". The only thing that I've changed at the moment across all these pages is the location name, I haven't touched any of the USP's or the testimonial that I use. However, in both cases "website design XXX" doesn't show up in any of the USP's or testimonial. So my question is that when I have these pages built, and they're indexed, will I be penalised for this tactic?
Local Website Optimization | | mickburkesnr0 -
Local SEO - Adding the location to the URL
Hi there, My client has a product URL: www.company.com/product. They are only serving one state in the US. The existing URL is ranking in a position between 8-15 at the moment for local searches. Would it be interesting to add the location to the URL in order to get a higher position or is it dangerous as we have our rankings at the moment. Is it really giving you an advantage that is worth the risk? Thank you for your opinions!
Local Website Optimization | | WeAreDigital_BE
Sander0 -
Should I use pipe in title tags for local seo?
Hi, I've created a bunch of landing pages for local areas, reading, windsor, slough etc for the title tag I have for Windsor Emergency Electrician Windsor - BrandName should I be using a pipe in the tag to further help search engines learn/identify the location? Emergency Electrician | Windsor - BrandName Thank you Kev
Local Website Optimization | | otex1 -
Are there any suggestions when you completly redesign your web page keeping the same domain but change the host? I want it to go smoothly and want to avoid the rankings we already have including sub pages.
I am currently having our website completely redone by a design company. Are there any suggestions on this process as to not lose the rankings we currently have for our site? The domain will remain the same however we are planning on changing our host. We also have a good amount of sub domains that the web company will not be changing for us.
Local Website Optimization | | molchman0