Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Local Service pages guide?
-
There are a lots of Local landing pages guide on the internet. Is there any guide for Local service pages? How to create them, what to include?
-
Hi Michael!
There are 3 common approaches to your scenario which can be described as follows:
OPTION 1
This represents a very basic, good structure to be used when all service cities are deemed of equal importance:
-
Build a unique landing page for each city served, optimized for each city + general info about your work in that city
-
Build a unique landing page for each service, optimized for each service but not optimized for geo terms.
OPTION 2
Given Google's extreme bias toward physical location, this option can be used to maximize your optimization for your city of location, while still giving secondary focus to additional service cities where you lack a physical location:
-
Build a unique landing page for each city served, optimized for each city + general info about your work in that city
-
Build a unique landing page for each service, optimized for each service and also optimized for your city of location, strengthening the association between your services and your core city.
OPTION 3
This option should only be considered by companies with significant funding and exceptional creative resources that will ensure that all pages are unique and useful rather than duplicative, thin and harmful:
- Build a unique page for every possible keyword/geo combination. So:
Cloud Computing Sherman Oaks
Cloud Computing Van Nuys
Computer Repair Sherman Oaks
Computer Repair Van Nuys
etc.
*Again, this last approach should only be undertaken if you are positive the content you'll be developing has a definite purpose for users and that you won't end up weakening your website with a big menu of weak pages.
Options 1 & 2 tend to be the best bet for smaller companies with reasonable resources. Option 3 can work, but only where creative possibilities and big budget are available.
Hope this helps lay this out in a way that makes sense!
-
-
Hi Miriam,
above guide includes the Local Landing Pages, Â I need help in local service pages, How to create them, what to include etc.
For example - Website offer service like, Cloud computing, Computer repair, Computer Networking, Email Support, IT Support, Migrating To Office 365. So We need to create service page for each of the above service. SO what to include here?
Landing pages, I am serving, Woodland Hills, Sherman Oaks, Van Nuys, San Fernando Valley. SO here I can create landing pages for each city as per the guide (https://moz.com/blog/overcoming-your-fear-of-local-landing-pages).
Do I need to create City based landing pages for my each service, or just one landing page per city, which includes all services in one landing page?
Are I am confusing in Service pages and in the Landing pages?
-
Hi Michael!
By happy coincidence, I wrote a very BIG guide on this topic just recently here on the Moz Blog:
https://moz.com/blog/overcoming-your-fear-of-local-landing-pages
And this post talks about organizing the structure of your landing pages based on your business model. See the infographic at the top of:
https://moz.com/blog/local-seo-checklist
Hope these hit the spot !
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Local Business Schema Image requirement
Hello, I work exclusively with Dentists and we have been putting our json schema in the footer for a while now. Just recently they made 'image' a requirement for the Dentist category. We already use the logo in our schema and that is an image. Since the schema is in the footer, it is on every page, and the only image on every page is the logo. Does the image we add to our schema need to be on the actual web page or could it be anything related to the business, like an image of the practice or the dentist? Would it hurt to have the logo listed twice in the schema - once as the logo and once as the image? Trying to figure out what the best thing to do is for the required 'image' field for a dentist. Thanks! Angela
Local Website Optimization | | tntdental0 -
Page optimisation score = 93, but rank on 2nd page?
So, one of my pages has an optimisation score of 93. The DA of the website is 74 and is lower than many of our competitors, but to rank 12th? Anyway, does anyone have any suggestions? All the images are under 100kb, but the page speed isn't great (not something I'm currently able to change). All alt tags are using variations of our keywords.
Local Website Optimization | | SwanseaMedicine0 -
301 or 302 Redirects with locale URLs?
Hi Mozers, I have a bit of a tricky question I need some help answering. My agency are building a brand new website for a client of ours which means changing the domain name (yay...). So! I have my 301's all ready to go for the UK locale, however, the issue I have is that the site will also eventually have French, German and Spanish locales - but these won't be ready to go until later this year. We will be launching in just English for September. The current site already has the French and German locales on it as well. Just to make sure I'm being clear, the site will be www.example.com for launch, but by lets say November, we will also have a www.example.com/fr/ and www.example.com/de/ site launched too. So what do I do with the locale URLs? As I said above, the exisitng site already has the French and German locales on it, so I don't particularly want to redirect the /fr/ and /de/ URLs to the English homepage, as I will want to redirect them to the new URLs in November, and redirecting more than once is bad for SEO right? Any ideas? Would 302s maybe be the best suggestion? Thanks! Virginia
Local Website Optimization | | Virginia-Girtz1 -
Local SEO - Multiple stores on same URL
Hello guys, I'm working on a plan of local SEO for a client that is managing over 50 local stores. At the moment all the stores are sharing the same URL address and wanted to ask if it s better to build unique pages for each of the stores or if it's fine to go with all of them on the same URL. What do you think? What's the best way and why? Thank you in advance.
Local Website Optimization | | Noriel0 -
Local SEO - Adding the location to the URL
Hi there, My client has a product URL: www.company.com/product. They are only serving one state in the US. The existing URL is ranking in a position between 8-15 at the moment for local searches. Would it be interesting to add the location to the URL in order to get a higher position or is it dangerous as we have our rankings at the moment. Is it really giving you an advantage that is worth the risk? Thank you for your opinions!
Local Website Optimization | | WeAreDigital_BE
Sander0 -
How can i optimize my pages for local areas if we are not in that area?
Hi Mozers! So I watched a video about Matt Cutts he talks about creating multiple web pages just for one keywords is an absolutely no go. Â So I was wondering we serve a clients in NZ Australia and USA, If we target phrase like Psychic Readings California, Psychic Readings San Diego etc (USA) Psychic Readings Melbourne, Psychic Readings Sydney (AU) Psychic Readings Auckland, Psychic Readings Wellington (NZ) What is the best practice or right way to go about structuring my pages to do this without going against googles guidelines. Many thanks
Local Website Optimization | | edward-may1 -
Subdomain versus Subfolder for Local SEO
Hello Moz World, I'm wanting to know the best practices for utilizing a subdomain versus a subfolder for multi location businesses, i.e. miami.example.com vs. example.com/miami; I would think that that utilizing the subdomain would make more sense for a national organization with many differing locations, while a subfolder would make more sense for a smaller more nearby locations. I wanted to know if anyone has any a/b examples or when it should go one way or another? Thank you, Kristin Miller
Local Website Optimization | | Red_Spot_Interactive0 -
How Best to do implement a Branch Locator for a Website with invididual location category pages
Hi All, We have an ecommerce Website with multiple locations for our stores and we currently display separate location specific pages for the different categories and sub categories. This has helped us previously to rank well for local search in each of the areas we have a store but over the last few months since humingbird, our local rankings on some things have dip a little . We want to implement a branch locator of some description to improve the user experience. From looking at other websites with branch locators, they tend to a separate button/page with which you can search for a branch etc. However, they don't have location specific pages. My query is should I do it so if  a user comes in on a specific category location page and follows it through to product page , then to have a tab on the product page displaying the local branch from which he can come in. My thinking here is that , is that it would help confirm my local citations and help improve local rankings. Or Should the local branch be displayed on the local category pages instead or as well ?. If a user comes in from the homepage or not on a specific location page, then the branch locator will allow them to search for a specific branch. Should I also put in a branch locator as a separate page or can It be in more places. I don't want to damage anything which may have an effect on rankings due to citations and NAP on the location specific pages. Any advice or good examples to look at would be greatly appreciated thanks Sarah.
Local Website Optimization | | SarahCollins1