Regarding FB advertisment
-
Hi team,
I have done FB advertisement for one of my website in UAE region and got 2023 website clicks and 24677 people reached. And the total amount spent was 3731.35 . But while checking the same details in website Google analytics for UAE region it is showing only 326 sessions. I have attached the FB & Google analytics performance screen shot with this mail
Please advice.It's very urgent
-
While I have nothing to add in regards to facebook ad cliks not showing up in Analytics, I do want to add caution that facebook, while produces a lot of clicks, impressions, likes and even website clicks, unless you have such a broad site that you can do the fly paper traffic tactic and lure some of those people in, I've found facebook's user base widely impulse driven rather than focus driven.
For broad niches this works well, for narrow niches it's a risk.
-
Google Analytics typically will filter out all of the "bots" and certain visitors to the site that they don't believe are real visitors. Also, there may be some traffic from Facebook that Google shows as having come directly to the site, rather than showing a direct referral.
Another potential issue is that your site may have been down at some point, and Facebook could have sent traffic but they could have received an error.
If you have any questions, though, you may want to get in touch with Facebook and show them your screen shot of the Google Analytics account. They may be willing to give you a credit for certain traffic to the site that was "fake" or "bot" traffic.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
FB reference blends
Hey, I am to some degree perplexed about the correct arrangement of channels to join All facebook references into one. In the wake of encountering different versions, not certain which one is correct and will work A couple of transformations express that Search string should be - ^.*facebook.com$ besides, Replace string should be - facebook.com While according to other Search string should be > .*facebook likewise, Replace string should be - facebook keyboard ?? Generously control which one of this is correct and will work?
Social Media | | Haris12630 -
Can you use FB for Keyword Research?
Are there any tools out there or any other means that use FB newsfeeds or any FB data to help discover keywords? Thanks, Ruben
Social Media | | KempRugeLawGroup1 -
Social Signals Inquiry Regarding Competitor
There is a competitor in my sites industry, and per various tools like opensitexplorer, quicksprout, and searchmetrics, they have an evenly amount of massive (100k+ per page) facebook social signals (likes, shares, comments) to around 25-50 of their top pages on their site. They have no social media presence in terms of a fan page, and they rank on the first page for almost every single keyword that is niche related. How could it be possible to naturally have the same number of facebook social signals to all of your top pages? What have they done to even accomplish this, and is it only a matter of time before Google recognizes the black hat tactics they've put in place to manipulate the search engines?
Social Media | | WebServiceConsulting.com0 -
FB Sharing Contest Tracking Question?
We are going to give-a-way a PS4 through a social media contest. Likes, g+ circles and shares, but I wasn't sure if there was a problem tracking shares. I always thought I could just look at my FB posts and it would say how many shares. All I want to do is people to give someone an extra entry for sharing one of my post on his or her FB page. However, I've read that tracking shares can be difficult. I think the shares that are difficult to track are the ones beyond what I need, like if a 3rd party shared it or something, but I'm not sure. I want the contest to be as accurate as possible. Can anybody confirm or correct my thinking, please? Happy Thanksgiving Eve! Ruben
Social Media | | KempRugeLawGroup0 -
Facebook Checkin probs for a local business FB fan page
Hi I have a client who has set up Facebook fan page for their physically located local business and they have 'checkedin' to it but not showing on FB page as having been checked in i.e. '0 were here' when i would have thought it should show at least 1 Does anybody know how best to set up FB fan page for a local business so is checkin'able ? or rather just get the checking in aspect of existing page working properly ? (Have followed FB help guidelines) Cheers Dan
Social Media | | Dan-Lawrence0 -
Facebook Advertising Noob Question
Hello Mozzers, I have a noob question for which I have not been able to find a clear answer on the internet. When a client asks you how much would I have to spend on FB ads to get 100,000 fans how do you go about making a "media plan". I can understand you can calculate clicks using your budget and CPC but fans? Also, ad impressions on Facebook? FB doesn't even give that metric anymore on its default ad dashboard where you have campaign reach, social reach, CTR etc. So if a client wants 1Million Facebook Ad Impressions (I know, I know), how do you tell them how much its going to cost them. In a nutshell, clients want to know how much they should be spending to get x number of fans and impressions and vice versa, how many fans and impressions will $XXX get them. So how does one go about making a media plan for Facebook advertising, what do you include in it and well, anything else that I should know? Thank you, Rishad.
Social Media | | AsadMemon0 -
Does the open site explorer crawler crawl FB?
That is to say, where there are links on public FB pages, such as those on my own company's public profile to my company's website---can the crawler detect these, or is it simply not bothering to crawl FB because so much is private? I don't see any links from FB in the crawl results, and don't believe I ever have, even for very large brands' domains.
Social Media | | jimseo0 -
Does the value of Twitter/FB shares change depending on the url used?
I have a really hard time wrapping my head around the use rel canonical. I just watched WBF and it brought up a question that I had. I had a situation where some of my pages could be accessed a couple of ways: www.mydomain/question1.php?id=24-keyword-rich-url, or www.mydomain/question1.php?id=24 I used rel canonical to tell the search engines that the keyword rich url was the one to index. Now, we all know that shares on Twitter, FB, etc. can add value to my site's SEO. So, if someone happens to be on the non-keyword-rich url and they click a button to share, do I still get the same seo benefit? Which brings me to a related question...if someone shares your content via a bitly or other shortened domain, is there any difference to the benefit you would get as compared to them sharing the full domain name?
Social Media | | MarieHaynes1