Is it OK to shorten your brand name in your title tags
-
If your title tag is over 55 characters, is it generally OK or good practice to abbreviate your brand name (at the end of the title tag) for the sake of the other keywords in the tag?
-
Hi Ali,
Well i think that the answer to this question is really simple...
User.. User.. User... Do you think that putting the brand name at the end of each title will add a value?
Or will it increase CTR?
Does your brand that much well-known and popular that you believe that if you add it to the title your CTR will sky-rocket?If you can answer yes to one of these questions, i think you should do it.. otherwise i am not sure
In terms of SEO, you will gain absolutely nothing (well but if it increases your CTR.. you might get more rank boost from google)P.S.: google is running a test to increase the serp area from 500px to 600px.
which roughly translates into 70char increase from 55.. -
Hola AliMac!
Personally, I am all about adding your brand to the end of your title tag if your brand is not already associated with your product/services. However, if you are already ranking well for your brand i.e. You show up first for branded searches like Pepsi .com showing up when Pepsi Cola is searched, then I don't think it's necessary to have your brand in all of the titles on each page. Just include it in your about page or something to that effect.
With regards to abbreviating your business's name, Unless your business is commonly referred to as the abbreviated version of your name, I wouldn't include it in the Title. Also, if you have a long business name, I think it's more enticing to write a compelling title that includes keywords than it is to include your brand name.
How does this affect SEO? It really doesn't. There is no bias for branded titles. See this blog post by Rand on Search Engine Land.
I hope this helps!
B/R
Will
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Worth Dropping www. from Domain Name to Shorten URL
The Moz page grader identified several pages where the only problem is the length of the URL, above 75 characters. The site uses uses the www. prefix, and has for years, since 2001. Is it worth dropping the www. and doing a redirect to https://domainname.com to gain the 4 characters
On-Page Optimization | | FatRodent20130 -
Google Website title not showing correctly
Hi Im not sure what triggered this - Page title is showing up as 'Isagenix Australia' while it should be <title>Buy Isagenix with 30 Day money back guarantee & Free Shipping in June</title> Previous title was 'Isagenix Australia - Read Isagenix reviews & buy isagenix products' but now it seems to have a mind of its own. Any suggestions would be helpful
On-Page Optimization | | IsaCleanse0 -
Noindex, nofollow tags
Hi, I have changed my tags to noindex,nofollow with Yoast. But still, seomoz software showing me warnings and errors for those pages. Also did the same for archive pages example.com/page-2/ and facing the same problems. I need to clear as much errors as I can in the software so I can see the real remaining errors in the website. Help will be highly appreciated. Thanks.
On-Page Optimization | | Xasir0 -
Title Tag suggestions for blog....
Hi Guys. I have been sorting out title tags for a photography site. I have given each page within the website a different title tag but now Im unsure as what I should do with the blog. Blog title tag is currently "Portrait Photographer London | Company Name Blog" This is fine however wordpress combines the homepage title tag with the title of each blog post and imo makes for a long & cumbersome title...such as : "The Obamas Family Portrait | Portrait Photographer London | Company Name Blog" I'm pretty sure I could do better and should do better but Im at a loss, what do you guys think?
On-Page Optimization | | RankStealer0 -
Keyword Stuffing in Alt Tags!
Hello, I have on a main page over 50 images. The first page i want to optimize it for MAINKW (let's say). Now, if i use in the alt tags "MAINKW KW1", "MAINKW KW2", "MAINKW KW3" ... "MAINKW KW50" then Google may say that i stuff the MAINKW in that page? Those images are reprezentative for main Categories and i have direct links to them from the main page with the anchors KW1, KW2...KW50.
On-Page Optimization | | VertiStudio0 -
Is it ok to use the H1 tag for bullet points?
Our search results page doesn't have a typical H1 tag because adding a true header would take up space unnecessarily. Therefore, we've assigned the h1 tag to be the breadcrumb. As filters are applied, the breadcrumb grows to include these filters. This breadcrumb is coded as bullet points, even though they're not the typical style of bullet points. Here's a screenshot: http://screencast.com/t/AjGC9iAYR3 For example, the breadcrumb: Home >> NYC Social Media Classes >> Adult >> Manhattan is currently coded as: | |
On-Page Optimization | | mevseo
| | * class="first"><a <span="">href</a><a <span="">="</a>/">Home |
| | * <a <span="">href</a><a <span="">="</a>/nyc/classes/social-media/age-adults/neighborhood-manhattan" class="Selected">Search results |
| | |
| | |
| | id="cat_social-media" type="checkbox" checked onclick="setCategory('social-media')" /> |
| | # style="font-size: 12px; display: inline;">NYC Social Media Classes |
| | <label <span="">for</label>="cat_social-media"> |
| | |
| | |
| | |
| | <nobr>id="age_adults" type="checkbox" checked onclick="setAge('adults')" /><label <span="">for</label>="age_adults">Adults</nobr> |
| | |
| | |
| | <nobr>id="nbhd_manhattan" type="checkbox" checked onclick="setNeighborhood('manhattan')" /><label <span="">for</label>="nbhd_manhattan">Manhattan</nobr> |
| | |
| | | Right now that H1 tag just relates to 'NYC Social media classes', but we'd like to expand it to include both 'Manhattan' & 'Adults' - would that be ok? And if so, would it be better to put the tag before and after the tag?0 -
Duplicate Page Title
Hi Guys, First off, it's an honour to be a part of this awesome community. I'm using WordPress and getting top 3 rankings for great keywords and I'm very excited, however my page titles are in this format "keyword optimised title here - site name here" eg: "This is my keyword - this is the name of my blog", "This is another keyword - this is the name of my blog", "This is a longtail keyword - this is the name of my blog" SEOMoz is reporting errors because of duplicate page title tags due to the "this is the name of my blog" being in every page title. Will this hurt my rankings? Thanks in advance and keep up the great work! Cheers, Troy.
On-Page Optimization | | TroyDean710 -
Keyword vs Brand Domain Name
Hi guys, I'm about to launch a new site for a friend who is an accountant in a specialist field. He's already bought 2 domains: **www.[keyword]-accountants.net ** **www.[brand]accountants.com ** We have made the decision to use the brand domain to host the site but what can we do with the keyword domain as exact match domains still seem to be ranking well in the serps? e.g. build keyword links to the keyword domain (heavily seo'd content) and build brand links to the brand domain (conversion-optimised content) then after while 301 the keyword domain? Any new suggestions will be gratefully received!
On-Page Optimization | | Tman30