Is content really king?
-
I have a good sized website with lots of pages. Many pages are designed around specific keywords and for the most part, they rank well. I have many pages packed with good content that don't rank well, but the keywords are related to those pages that score well. Are the under performing pages contributing to the good performing pages and/or to the overall benefit of the website because of the additional content? In short, if i remove under performing pages, will it affect good performing pages and the overall performance of the website?
-
Hi Kristian,
Without looking at your analytics, it's a little difficult to say for sure, but there are a few things for you to consider.
First, content isn't king unless it is related to the subject and doesn't just waffle about a product. A page that is well structured and allows people to fulfill a function quickly and easily, is likely to trump one that makes the visitor experience a miserable one. Yes, create amazing and unique content, but you don't need to go overboard in all cases.
Secondly, are any of your pages similar to each other? Are you at risk of some pages competing with others in Google? If so, then you might be falling foul of duplication / keyword cannibalisation issues. In these cases, make sure that you have pages setup with rel=canonical correctly. This is very common with e-commerce sites.
Finally, do a bit of a page sanity check. Are the keywords that are underperfoming doing so because you aren't using the correct group of related words and phrases that Google would expect to see on those pages? This is one of the more common issues that sites fall foul of and with a little research, one of the easiest to correct.
I hope this helps
-Andy
-
Hi
First of all, i would check traffic of those pages and engagement of visitors on those pages. If these pages have reasonable traffic and engagement then i would deal with them in the following way would not remove them though i would prefer to make changes to improve those pages.
If those pages has less traffic and but with anchor links on them, i would focus to improve by adding info-graphic or some other mode of media. Which can have potential to engage with visitors? Removing or using canonical tags would be the least option for me.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Very relevant (perhaps only) original content disappears/doing very bad on google search
Hi I know this is a general question and there multiple like it. I've read a lot over the years, but can't figure it out. 1. The site in question is https://www.glj.io which had the above problem for years. I've recently revamped it and ready to try again. 2. The specific page is this one which is a review for laptop model G3 3579 from Dell. It was posted about two weeks ago, and it's still the only in-depth review in English, it seems. However, beyond the first 1-3 days, it's been lowered in rank and finally disappeared. That happened with other articles as well, over the years. 3. When searching, for example, for "Dell G3 3579 Review", another post of mine shows up in the 1/2 places - just a general short one mentioning the "G3" (this one), instead the full in-depth review. That it make no sense. 4. Currently, the review itself doesn't show up at all, not at page 2/3 (which is bad anyway) Can anyone shed some light on the situation? or offer pro services for it? It's very frustrating, basically making all my efforts go down in the dunk.. Much appreciated!
Keyword Research | | glj0 -
Professional Content Writters
Hello I am looking to hire a professional content writer who can do keyword research and content writing in one. Has anyone ever used a professional freelancer for this and if so, do you have any recommendations for me in terms of freelancers or websites to help me find someone? Thank you
Keyword Research | | xdunningx0 -
How to do proper keyword research to content URL-mapping?
Hi to all, If you can share your ideas on how to do a proper setup, it would be great. Cheers
Keyword Research | | joel.cortez0 -
Ecommerce: How to do best product content piece - include competitors?
Hello, A client runs an Ecommerce store. Doing a "best running shoes" type piece of content in our industry. I (the SEO) want to be 10X better than the first listing and be honest and fit intent by including all "running shoes" from all internet suppliers (including nofollow links). It's about 8-10 names. We could list us first when we carry a product. like 6 other site's products 4 of ours, listing who carries the product with our site listed first if we do. We have some of the best. The meta description and top of the article would be like. We analyzed 23+ sites and made some hard conclusions.... But wait, one of the owners doesn't want to list competitor site names even if they are nofollow or even just text. She only wants to include items from our store. I would have to rename the content "Our Top 5 products" and it would be a mismatch in intent and keywords for "best running shoes" and just be for our customers. What is the most proper SEO thing to do to attack "best running shoes" (if appropriate)keeping in mind long terms sales? The owner wants to hear your suggestions as well. And is a "best" keyword sometimes competition? Thanks.
Keyword Research | | BobGW1 -
Way of including Keyword into content
Hi all! My website is that of a large 7 bedroom luxury villa in Barbados (www.bruadair.com). Now, I am having problems understanding how i can include my targeted keywords in to my content without it looking unnatural and disrupting the quality of the content. I wish to use the keyword phrase 'Large luxury villa in Barbados' however including this directly into on-page elements seems to look unnatural. My current content on my home page is as follows 'Bruadair is a large luxurious villa situated on the prestigious Platinum West Coast of Barbados, located in a beautiful tropical setting with gorgeous beaches just minutes walk away' I want to rank for this keyword however changing to 'Bruadair is a large luxurious villa in Barbados, located in a beautiful tropical setting with gorgeous beaches just minutes walk away' degrades the quality of the content... is there anyway i can get round this issue? I greatly appreciate any help/advice given to my problem! Thanks once again, T
Keyword Research | | Tmgale0 -
Title keyword and synonyms in content ?
what is the % relation in between a keyword in title and that given keyword's synonyms in a content of that page? if i use the keyword "apple pie" on a page title once, what should be % of reappearance of this keyword in the content ? and its synonyms in relation to the entire content on that page. thank you
Keyword Research | | orion680 -
Aiming for long tails on a long piece of content, without over-optimisation and attracting Panda...
Hi, I'm currently in the process of optimising a new ecommerce site with tons of content.
Keyword Research | | azu25
We're really well-researching our information and are aiming for one page a week, so each page (such as category pages etc) is getting 5-7 days of research before the content is written, so that we know our info is correct and that more than enough content is available, rather than a simple 300-500 word article.
One category page in particular has the potential for maybe 4,000-6,000 words, or even more (I don't want to hit that, as it's not needed, but I'd like to go into enough detail about enough things to bring us up on top as the market leader) - Our biggest competitor is currently hitting around 2,500 words on the category page for their site and they're ranking for a lot of long tails. (Of course they're also getting a lot of links too!)
To put it simply, we have a better quality product and a range of options (we're one of the first [if not the first] in the UK to have several options for this product where you have the choice of going for the cheap option, or going for higher priced and better quality options etc), whereas our main competitor simply has one stand alone product. By default this gives us much more to work with regarding potential content. While building this site we haven't bothered to consider 'keyword density', as we're going for as white-a-hat as possible, but when it comes to long tails I'm finding that I may have to consider it for this page at least.
We have a few dozen long tails such as 'Where does X come from', 'Why is X so expensive', 'What is the difference between X and X' etc - You know the kind of keywords.
To help specifically with the long tails we've opted to include a FAQ section to that category page, but it seems that by doing this I have accidentally gone up to ~3% density on the 'X', which I suppose isn't too bad, but at the same time that one keyword has already made ~30 appearances in the content - and all we have done so far is the FAQ section.
I'm going through now and rewording it so that it's less 'keywordy' (although there does seem to be a limit to the number of times to can say 'it' before that starts to sound odd..), but was just wondering how you manage to write a long and detailed piece of content that is all specifically about one thing, without having to use that one keyword too many times, while also hitting plenty of long tails at the same time?0 -
Help with understanding how to target keywords not in content ?
I have a customer suggesting the use of keywords related to his competitors but not in the content of his site or how he promotes his brand. The page content is product specific and I use keyword matches for page and site strength. 1.) Does it hurt or help to load up the keywords with misc. keywords (example- the site is for a premium product use the terms "cheap", "affordable") 2.) Any suggestion for almost blank/generic landing pages ? 3.) Any benefit or penalty for using fewer keywords on multiple pages ? (example - target 6-8 words on 30 pages) I need a few discussion points for my next meeting and to clarify my position.
Keyword Research | | sd11sine0