Drop in Android organic search
-
Hay Moz Community,
I have been analysing traffic fluctuations for a few websites and have found a noticeable drop in organic traffic from android devices. I initially thought it could be a generic mobile drop but iOS is holding its own?
Can anyone share any insights they may have come across to explain the drop on android specifically.
Thank you in advance
Alex -
Glad I could help!
-
Great shout Bridget. They do indeed and that all points to the the answer. Come see me at the #searchlove party this year as I owe you a drink!!
-
It sounds like it may be a misattribution issue rather than an actual traffic loss. This article seems like it could provide a (partial) answer. Do the dates you saw the drop align with the dates mentioned in the article?
-
We have only really started to look into the cause in the past few weeks.
Same experience on Android and iOS from the site so no variations there. I would certainly look at a tracking or reporting issue if iOS was also showing a massive change but alas its not. Also other channels are reporting ok.
My hunch is something to do with the way android users get serp results or the way they are displayed for organic but I can't find any differences, It could also be down to user behaviour or intent but again can't pin point it.
-
When did you notice that this started? Are there any dates that coincide with anything? Is it so significant that you can't just put it down to the number of users on the different devices?
Have there been any changes to the site that might have affected the tracking code at all? Could it be an issue with reporting in Analytics?
-Andy
-
there is a slight drop from iOS <5% but the android is a lot more which is what we can't put our finger on. I can't see any differences in way you search or results from iOS and Android which is strange.
-
Hey Alex,
On Android alone seems like a bit of an odd one. I initially thought about the fact that Google has recently announced that they had finished the rollout of the mobile algorithm and upped the signals, but I can't think how this would impact only Android devices.
Is this something that is across the board for each of your clients?
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Analytics Search Engine Optimisation Report
Hello, Quick question. How much data should be available within Google Analytics within the Search Engine Optimisation Reports? I was always of the impression it was 6 months, however the data available as of this date only extends back to January 1st 2013. Thanks,
Search Behavior | | HelloAlba0 -
Forced Page Views and Search Engines?
I have a website that was built for the primary purpose of showing HTML 5 capabilities. With this, we have to create forced page views within analytics in order to receive any data about consumer behavior on the site. Are search engines viewing these forced page views as actual webpages? Does it even effect SEO efforts?
Search Behavior | | HughesDigital0 -
How do you know if you have been penalized by search engines?
How do you know if you have been penalized by search engines? I logged into my Google and Bing webmaster accounts and all looks ok, but in the last 30 days, my organic traffic has decreased 33%. My traffic usually steadily increases and if there is ever a decrease, it's usually very small.
Search Behavior | | StreetwiseReports0 -
How to target local searches?
How do I start to target a national audiences? I currently get most of my hits from The US and Australia? But I see no reason why I don't get vies in Canada and The UK.
Search Behavior | | Stefan-Thorpe0 -
Why would my Bounce Rate drop from 40% to 2% over 3 days without making any major changes to my site www.hiltonhead.com?
Our Wordpress site has had an historical bounce rate of 40% for the last 3 years but last Thursday it dropped to 17%, Friday to 7% and now is running at 2%. The pageviews per visit have also increased from 3 to almost 6. Thanks
Search Behavior | | CorkyGifford0 -
Has anyone yet seen any Search or User benefits from implementing any Schema tags (as in Schema.org) ? Thanks
Schema tags have been around for a while, am really interested in knowing of any noticeable benefits seen by anyone who has had experience of implementing Schema tags.
Search Behavior | | SimonCullum0 -
Website coming up in omitted results for search term?
Hi, My website is coming up in omitted results for search term. Now I have heard before if this is the case then its mainly due to a duplicate content penalty. But the content I used is unique and produced by a copywriter so its good. Its a new site and was in the results for about 2 weeks, I changed the non www to www in webmaster tools 1 day ago and now its sitting in omitted results. In webmaster tools I had to add the domain twice one non www and one www. Both accounts I hooked up a sitemap. Is it just because the site is new and its just working out where to rank me? Just so you know the non www was indexed for the 2 weeks changed it in webmaster tools so I wanted the www one indexed and now gone into omitted results. Cheers
Search Behavior | | activitysuper0 -
Paid search impact on Organic Search traffic - Is it in the positive side or negative side?
Recently came across an article stating that Paid search may affect traffic through Organic search. Did anyone have similar experience?
Search Behavior | | gmk15670