Paid search impact on Organic Search traffic - Is it in the positive side or negative side?
-
Recently came across an article stating that Paid search may affect traffic through Organic search.
Did anyone have similar experience?
-
John is spot on. The other factor to consider is personalization. When people are in a research mode and visit your site via paid search, they are more likely to have a personalized organic result for your site since they've already visited it. On long sales cycle transactions, this can be a very significant factor!
-
People will see your ads, and then go to your site, or search for it to find more information. In Adwords, for display campaigns, Google will show you "view-through conversions", which occur when someone sees your ad and didn't click it, but went to your site and converted. This happens (at least for us) more often that I would have expected. For some of our campaigns, almost 1/3 of our conversions are view-through conversions. Google doesn't track this for search ads, but yes, just having your name out there on ads will get people to look at your site, or remember it and search for it later.
It's not getting a boost from the search engine just because you buy their ads... it's because people will remember seeing your ads and then go and search for your site.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Search console new property not added!
hi, i have 25 properties already added in the console, since this afternoon , i am trying to add a new property (sites.google.com/mywebsite) , i have added a tracking code and i can see it in the source code, but console is saying we didnot find any tracking code.
Search Behavior | | alan-shultis0 -
Higher rankings, low traffic
Hello There, My question is the following: How come my rankings are much higher than when I started with the optimization process (1 year ago) but my organic traffic is lower compared to the previous year (it didn't increase at all)? NB - I haven’t received any penalization and the keywords I am targeting are definitively searched and are the most important for my company. Thanks a lot 🙂
Search Behavior | | Midleton0 -
Strange traffic.
We are a norwegian bakeshop (sykkelkompaniet.no) and we have started getting a lot of direct traffic from Miami and Chico. Wondering why, and suspect that someone is trying to hack our system. Any suggestions? We have never been in Chico or in Miami... and we don't spend anything on marketing so far, furthermore we don't ship to the US. The traffic is about 800 unique hits a day.
Search Behavior | | sykkelkompaniet0 -
Google Analytics Search Engine Optimisation Report
Hello, Quick question. How much data should be available within Google Analytics within the Search Engine Optimisation Reports? I was always of the impression it was 6 months, however the data available as of this date only extends back to January 1st 2013. Thanks,
Search Behavior | | HelloAlba0 -
Would you instinctively mistrust a company that has the top 5 or more search listings?
I have seen a few "lucky"(?) companies dominate spots 1-5 of search results. When I see that, I generally go to #6, 7, or even 10 before clicking. My gut reaction is that the company with 1-5 has manipulated content just to pull me in - much like the guys on the streets of NYC or Vegas shoving handbills at you. Is there any evidence/research/poll about the consumer/user reaction when this occurs?
Search Behavior | | AMSVansSEOTeam0 -
Local vs Global Search Results Yield Very Different Rankings Lately
When I monitor my website's rankings, I always do it from Canada (direct connection) and from the USA (using a VPN in Arizona). I've been monitoring rankings this way for the last 3 years. Most of the time, I got similar results (-5 / +5) from both location. My website is a ".com" and targets an international audience. Lately (is it since Panda 22?), I've seen dramatic differences in rankings from both locations. Some keywords will rank in the top 10 on Google.com (from the USA) while they will appear on page 3, 4, 5 and even lower on Google.ca (from Canada). The thing is, the top 10 results on Google.ca are not even from canadian websites. Fact of the matter, there are even some results from India websites (.in) in the top 10! I understand that Google.ca will give advantage to websites from Canada (or targeting the canadian market / .ca domain name) over international / US websites but there's never been such a huge difference in rankings until lately. Has anybody else experienced this? What are your thoughts?
Search Behavior | | sbrault740 -
Better click through rate in 2nd position?
I'm digging through my Google Webmaster tools and found something really odd. On one particular keyword phrase Google is reporting a higher CTR on the 2nd position over the first. A lot higher. Per Google the 2nd position is getting a 31% CTR. Has anyone else seen this?
Search Behavior | | Thos0030 -
Keyword search activity over time
is there a tool that allows you to follow the actual frequency of search for specific keyword phrases over time (ie years).? Thanks.
Search Behavior | | ahw0
