Is it okay to use anchor text almost exclusively for inbound links?
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We are not spammy - each link is earned through a long process of relationship building and targeted guest post writing. Because of this, we like each link to have anchor text and they don't point to the same page or have the same anchor text.
Is this still something to be worried about? Do we still need to include plain URLs (wwww.example.com) for some of those links?
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you should have enough of those names being generated naturally IE www.site.com, site.com, site so I wouldn't worry about wasting hard link building efforts just to add your domain name which you already should rank #1 for
the trick is to use long tail variations - if your main keyword is "movie posters" then
vintage movie posters
selling old movie posters
buy classic movie posters online
and point them to matching optimized pages, not all to the same page.
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As long as you don't have one key word anchor text that just dominates the others then you should be fine however best practices are to try and incorporate plain urls for some of the links. For example it wouldn't look natural if you had one keyword that appeared 100 times while the others only appeared 5 or 10 times
As you are already doing It's a good idea to spread the links around to different pages and use different anchor text if as long as the anchor text is related to that particular page.
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