Technical SEO Issues - Traffic Drop
-
Hi guys,
I hope you're all doing well!
We're a small personalised gifts company who specialise in the provision of phone cases, mugs, macbook covers and the like. I head up the Digital Marketing but have little experience in the technical side of SEO and have very limited resources in terms of budget and staffing.
Over the past few months, I've been working on stripping down the thin content on the site, fixing duplicate content issues and focusing on other digital channels to boost revenue.
However, as of recent we've noticed a significant drop in traffic and our rankings. I've tried to diagnose the problem and I'm convinced there are some technical SEO fixes that need to be implemented.
Our website is www.mrnutcase.com
If any of you have any ideas, I'd love to hear some of them.
Greatly appreciated,
Danny
-
Hi there
Moz has a great SEO audit resource that you should take a look at to get a good foundation set for your website. It's filled with a ton of great information and tips on how to keep your website sound and within SEO best practices. If you haven't taken a look yet, I highly recommend it. There is also a fantastic technical SEO audit that you can look into, complete with a checklist! Both of this will help a tremendous amount!
I would also take a look at the Panguin Tool from Barracuda to line up your Google Analytics and Google algorithm updates. This will help you see if your website was directly hit by any of the update or algorithms, and will help you pinpoint whether or not you need to complete a backlink or content audit.
From there, I would make sure that you put into place an ongoing SEO audit schedule, that way you have a set of tasks to complete that will help you stay on top of your website and issues that may occur. Make sure that you read this, there are things you wouldn't think of!
I know you said resources / budget are the biggest for this, but don't forget that there are companies out there that are willing to help and may be able to work with a smaller budget - no hurt in asking if some issues are beyond your expertise level, a little help now will save potential headaches down the road!
Let me know if this helps or if you have any questions or comments! Good luck!
Patrick -
Hi
its hard to say without having look into search engine console and analtyics. In addition, there could be many reason for the drop.But if i see recent month, then some sort of fash come to my mind and that is Google recent update on unnatural outbound linking. I am not sure how it is relavent to you. But you can certainly check that.
here is the link for your assistance:
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO Monthly Strategy
Out of curiosity, do any Mozzers use a monthly spreadsheet style SEO strategy that is set on a daily basis like this: Day 1 - purchase/write 3 articles
Intermediate & Advanced SEO | | fertilefrog
Day 2 - comment on 5 blogs
Day 3 - upload article 1
Day 4 - directory submissions
Day 5 - blog promotion
Day 6 - etc..... If so, do you find this to be the most effective way of working, with this rigid structure?0 -
Potential Pagination Issue/ Duplicate content issue
Hi All, We upgraded our framework , relaunched our site with new url structures etc and re did our site map to Google last week. However, it's now come to light that the rel=next, rel=Prev tags we had in place on many of our pages are missing. We are putting them back in now but my worry is , as they were previously missing when we submitted the , will I have duplicate content issues or will it resolve itself , as Google re-crawls the site over time ?.. Any advice would be greatly appreciated? thanks Pete
Intermediate & Advanced SEO | | PeteC120 -
SEO site Review
Does anyone have suggestions on places that provide in depth site / analytics reviews for SEO?
Intermediate & Advanced SEO | | Gordian0 -
Where Does Blogging Fit Into SEO
I read an article yesterday that said blogging comes under the heading of social media, which is at the top of the so called SEO pyramid. I have taken this to mean less time should be spent in social media compared to other areas of SEO. Yet content creation was at the bottom of the pyramid (more time allocation here). Isn't blogging part of content creation? I would have thought there is a limit to what can be done for service/product & landing pages. Whereas blogs are a great way to produce more unique content for a website. Any clarification would be appreciated. Thanks - Christina
Intermediate & Advanced SEO | | ChristinaRadisic0 -
Local SEO tips
Hi! I'm working on http://www.hgsplumbingandheating.co.uk/ at the moment, and it's going pretty well for local terms such as 'Norwich plumber' etc. Has anyone got any tips though on how it can be improved, especially with regard to getting the homepage ranking above the Places listings? Thanks!
Intermediate & Advanced SEO | | neooptic0 -
Help diagnosing a complex SEO issue
Good evening SEOMoz. A series events, in close succession are making it somewhat difficult for me to diagnose a cause of fluctuations in traffic. Please excuse some of the stupid moves I made, but desperation got the better of me. One of my most beloved websites was hit by Panda on January 18th. Pretty sure it was due to a CMS bug that is now fixed. The website site started to show great signs of recovery from April 19th - Panda 3.5. I'm going to be as explicit as possible with the traffic for the days that follow. Traffic was stable previously. April 20th +10%. April 21st +5%. April 22nd +5%. (half way recovered, also the first real fluctuation since the site was hit in Jan). Due to the looming over-optimisation penalty, on the 22nd I changed the titles to unoptimise them a little. (fear is a dangerous thing at times). April 23rd -10%. April 24th -10% April 25th onwards, pretty much levelled out. The websites I've seen hit by Penguin, lost around 40% of their traffic, very steeply on 24th and 25th April. So the drops aren't in keeping with my experience of Penguin. But they do coincide perfectly with the massive site-wide title change. I've haven't read anything definitive about a penalty for changing titles too often, but for obvious reasons, it makes sense. The drop seems terribly soon after changing titles, but the site is very heavily indexed. It's also worth mentioning that I did changed the titles BACK, incase it was purely the fact the titles had been slightly de-optimised, that caused the drop. I waited until May 5th. This had no positive nor negative effect. It's a lot to take in but I'd love to hear your thoughts. I'm feeling a little bamboozled looking at all the figures. There was of course the above the fold update on the 19th Jan, but lets ignore that as we've only ever had a max 1 ad per page, most pages have none.
Intermediate & Advanced SEO | | seo-wanna-bs0 -
Drop in rankings, next step
So based on a question asked yesterday, I am wondering what my next step is. Yesterday's question was, I have made updates to Title and Meta Descriptions for my client's site and suddenly they are not showing up in the top 50 for numerous keywords that they used to. The only words in the page source that were edited were "fluff" words that were replaced with relevant keywords reflected in much of the on-page copy yet now the client is not showing up. Ideas? From responses and research, it seems there's a lag time in Google to pick up the updated titles/info and these changes can cause a drop in rankings for a short time - however, I can't very well turn to my client and say sorry your website isn't showing up for a few weeks...wondering what my next step should be, or is there a greater issue I'm missing.
Intermediate & Advanced SEO | | laidlawseo0 -
Does capitalization matter for SEO?
Two places capitalization comes into play: (1) on-page use (title, h1, body text, img alt text, etc) (2) external anchor text I didn't think it mattered from Google's point of view for on-page usage (is this correct?) but I notice that OpenSiteExplorer' s 'anchor text distribution' tab shows different counts for the same keyword if it's capitalized in different ways (eg seomoz.org is listed separate from SEOmoz.org). Is that just OSE or does Google treat the keyword/phrase different based on its capitalization, too? And if so, then should I be creating external links to my site with the 'regular' and 'Capitalized' versions of my key phrases?
Intermediate & Advanced SEO | | scanlin1