Five best practice for SEO
-
Hello Everyone,
I am new to SEO and need some help. I have 6 sites and I need to know what are the top 5 strategies for Off page seo. I mean the most important ones.
Thanks
Abie
-
In addition to the Beginner's Guide to SEO, I'd also suggest reading through the Beginner's Guide to Link Building. Especially if you're looking for information on off-site.
-
Yes, definitely read the beginners guide.
Okay, this is just off the top of my head about issues other than on-page content. Consider in whatever order:
-
Original choice of competitive niche. If it's too tough to compete or is so nichey there is no search traffic, you can't win no matter what you do.
-
Link profile https://moz.com/researchtools/ose/ Is the content good enough or are you in some other way able to promote quality links to your site?
-
Site architecture. How far from the homepage is any given page? Try for two pages or less.
-
Site speed (hosting + code) https://developers.google.com/speed/pagespeed/
-
Mobile friendliness https://www.google.com/webmasters/tools/mobile-friendly/
-
Google Search Console fixes/improvements (errors, indexability, html improvements, etc) https://www.google.com/webmasters/tools/home?hl=en
If you have a site that is targeted to a niche that you can/should compete in (and where there is traffic), with a good link profile, constructed properly, loading fast, mobile friendly and not too broken, you ought to succeed to some degree. And then just don't forget the good on-page content!
Best of Luck! ...Mike
-
-
Hi Abie,
I would start with https://moz.com/beginners-guide-to-seo and take it from there. Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I have an authority site with 90K visits per month. Now I have to change from non www to www. Will incur in any SEO issues while doing that? Could you please advice me on the best steps to follow to do this? Thank you very much!
Because I want to increase site speed, Siteground (my hosting) suggested I use Cloudflare Plus which needs my site to have www in order to work. I'm also using a cloud hosting. Im a bit scared of doing this, and thus decided to come to the community. I used MOZ for over 6 months now and love the tool. Please help me make the best possible decisions and what steps to follow. It would be much appreciated. Thank you!
Intermediate & Advanced SEO | | Andrew_IT0 -
Is writing good content the best SEO?
Hi, After reading Mr. Shepard's amazing article on the 7 concepts of advanced on-page SEO (https://moz.com/blog/7-advanced-seo-concepts), I decided to share my own experience in hopes of helping others. I started doing legal SEO back in 2013. At the time I really didn't know much about SEO. My first client (my brother) had recently left the D.A.'s office to become a criminal defense attorney. I told him to write content for the following areas: domestic violence, sex crimes, and homicide. He finished his first content piece on domestic violence and I was not impressed. It seemed too unique, individualized, and lacked the "generic" feel that many of the currently ranking pages had. Please note that I don't mean "generic" in a negative way. I just mean that his content regarding domestic violence felt too personalized. Granted, his "personalized" approach came from a Deputy D.A. with over 13 years handling domestic violence, sex crimes, and murder cases. I was inclined to re-write his content, but lacking any experience in criminal law I really had no choice but to use it. IMPORTANT: Please note that I barely knew any SEO at the time (I hadn't even yet discovered MOZ), and my brother knew, and continues to know, absolutely nothing about SEO. He simply wrote the content from the perspective of an attorney who had spent the better part of 13 years handling these types of cases. The result? Google: "Los Angeles domestic violence lawyer/attorney", "Los Angeles sex crimes lawyer/attorney", and "Los Angeles homicide attorney." They have held those spots consistently since being published. I know that MANY other factors contribute to the success of content, but at the time I published them we had few links and very little "technical SEO." Unfortunately, I started learning "SEO" and applied standard SEO techniques to future content. The result? Never as good as the articles that were written with no SEO in mind. My purpose in writing this is to help anyone about to tackle a new project or revamp an existing site. Before getting too caught up in the keywords, H tags, and all the other stuff I seem to worry too much about, simply ask yourself - "is this great content?" Thanks again to the MOZ team for the great advice they have shared over the years. Honestly, I think I sometimes become overly reliant on SEO b/c it seems easier than taking the time to write a great piece of content. P.s. Any "SEO" stuff you see on the above-mentioned pages was done by me after the pages ranked well. P.p.s. I don't mean to imply that the above-mentioned pages are perfect, because they are not. My point is that content can rank well even without any emphasis on SEO, as long as the person writing it knows about the subject and takes the time to write something that readers find useful.
Intermediate & Advanced SEO | | mrodriguez14403 -
SEO question
Hi there! I'm the SEO manager for 5 Star Loans. I have 2 city pages running. We are running our business in 2 locations: Berkeley, CA & San Jose, CA. For those offices we've created 2 google listings with separate gmail accounts. Berkeley (http://5starloans.com/berkeley/) ranks well in Berkeley in Gmaps and it shows on first page in organic results. However the second city page San Jose (http://5starloans.com/san-jose/) doesn't show in the Gmaps local pack results and also doesn't rank well in organic results. Both of them have authentic backlinks and reviews. It has been a year already and it's high time we knew the problem 🙂 any comment would be helpful. thanks a lot
Intermediate & Advanced SEO | | moonalev0 -
Best Practice for setting up expert author contributing to Multiple Sites?
If a single author contributes to multiple sites, should each site have its own author page (tying to the same single gg+ account)? Ex. One author > one gg+ account > multiple author pages (one per site) Or, should all sites publishing his content link to a single author page/bio on a single, main site? Ex. One author > one gg+ account > a single author page on one site (all other sites link to this author page) In this event, where would the 'contributor to' link point for the additional sites he is contributing to, the homepage? Thanks!
Intermediate & Advanced SEO | | seagreen0 -
Domain Alias SEO
We have 5 domain alias of our existing sites
Intermediate & Advanced SEO | | unibiz
All 5 domain alias are domain alias of our main site. It means, all domain alias will have exactly same site and contents
Like Main domain: www.mywebsite.com
DomainAlias: www.myproduct.com, www.myproduct2.com, www.myproduc3.com
And if anybody will open our site www.myproduct.com, it will open same website which I have in primary site what can i do to rank all website without any penalty....i s there any way? This is domain alias of in hosting industry Thanks0 -
Retail Store Detail Page and Local SEO Best Practices
We are working with a large retailer that has specific pages for each store they run. We are interested in leveraging the best practices that are out their specifically for local search. Our current issue is around URL design for the stores pages themselves. Currently, we have store URL's such as: /store/12584 The number is a GUID like character that means nothing to search engines or, frankly, humans. Is there a better way we could model this URL for increased relevancy for local retail search? For example: adding store name:
Intermediate & Advanced SEO | | mongillo
www.domain.com/store/1st-and-denny-new-york-city/23421
(example http://www.apple.com/retail/universityvillage/) fully explicit URI www.domain.com/store/us/new-york/new-york-city/10027/bronx/23421
(example http://www.patagonia.com/us/patagonia-san-diego-2185-san-elijo-avenue-cardiff-by-the-sea-california-92007?assetid=5172) the idea with this second version is that we'd make the URL structure more rich and detailed which might help for local search. Would there be a best practice or recommendation as to how we should model this URL? We are also working to create an on-page optimization but we're specifically interested in local seo strategy and URL design.0 -
Victim of negative SEO
Hello, I'm one of those people that got the "unnatural links" message from google. Since i run my site from the very first day and always was a one man business i know all the ins and outs of the website.
Intermediate & Advanced SEO | | Henkiepenkie
Basicly i have never ever used a seo company to submit my site anywhere.
Never ever i used any shady tactic to get better ranks.
The only thing i did was trading traffic/links with real active websites, being daily updated, high traffic, etc etc. So. After i got notified in webmaster tools i started digging into a list (provided by webmaster tools) to find out why i got this message (meanwhile i lost 75% of my se traffic in past 3 months) After searching for hours i found out that in the past 2 / 3 months my site has been spammed on about 150 forums (completely dead forums with nothing but spam on it) There was no logic at all since my site got linked with the most ridiculous and unlogical word phrases.
My site is adult related and all spam links contained word phrases like "bangladesh mobile" or "rock girl" or "animal abuse" or "ringtones" etc etc. if i ever would be so stupid to start spamming my 7 year old strong business i would at least use titles that would make sence. anyway.
I can't do nothing about these forums, i don't own them, i can't erase them and if there are any owners, they simply don't respond.
I made a list of all the forums and send it to google but the only response they come up with is "there are still unnatural links". I hardly believe they did anything with that list i send them. I don't know what else i can do and was hoping that somebody could advice me on what to do here besides sending google messages on a daily base. cheers0 -
Does capitalization matter for SEO?
Two places capitalization comes into play: (1) on-page use (title, h1, body text, img alt text, etc) (2) external anchor text I didn't think it mattered from Google's point of view for on-page usage (is this correct?) but I notice that OpenSiteExplorer' s 'anchor text distribution' tab shows different counts for the same keyword if it's capitalized in different ways (eg seomoz.org is listed separate from SEOmoz.org). Is that just OSE or does Google treat the keyword/phrase different based on its capitalization, too? And if so, then should I be creating external links to my site with the 'regular' and 'Capitalized' versions of my key phrases?
Intermediate & Advanced SEO | | scanlin1