Affiliate Marketing vs. Remarketing | What are the differences
-
What is the difference between CJ Affiliates and Criteo Remarketing? Could someone please define the differences? Thank you!
-
Hi Jonathan,
I can't say I'm very familiar with those particular companies, but generally affiliate marketing is promoting someone else's products or services in exchange for a commission, and remarketing is the practice of serving ads to people who've already visited your site, bought a product from you, etc. It's why ads for certain products can seem to follow you around the internet.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
UK Affiliate programmes as an advertiser
Hi, I'm looking into setting up an affiliate programme (as an advertiser). The company offers commercial mortgages for a UK market only. I was wondering if you had any experience with any UK affiliate platforms and had any recommendations? I want to test the water with a platform first as we don't really know whether it will work for us or not. We're looking at it for lead generation. Potentially offering payment on a completed mortgage or a lower payment per lead. I think it may be worthwhile offering both options. I'll have to work out the model, but we can make it work nicely for the publisher, I think. Thanks, Amelia
Affiliate Marketing | | CommT0 -
Comparison of affiliate marketing programs
Looking for a comparison of major affiliate marketing programs (Amazon Associates vs Commission Junction). Can someone point me in the right direction?
Affiliate Marketing | | nicole.healthline0 -
What impact do affiliate links have on SEO
We commonly reference engineering standards on our site (because half our products are known and searched for by those standard names) and have just signed up as an affiliate to an organisation that sell the standards. Which seems a nice match We're going through and making sure all are no follow now because that seems the general advice - but should we be doing anything else? Yoast says you should mask affiliate links - https://yoast.com/affiliate-links-and-seo/ - but that was from 2010. Matt Cutts is fairly clear on nonfollow - http://www.webpronews.com/heres-what-googles-matt-cutts-says-about-affiliate-links-and-nofollow-2012-06 - but not on whether it affects SERPS Does it? And what is the best way to handle it? This is a typical example of a page where we would have an affiliate link or two. http://www.oakleysteel.co.uk/fake-mill-certificates-en10168
Affiliate Marketing | | Zippy-Bungle0 -
How to prevent affiliates from bringing negative SEO?
Hi there, I'm just about to integrate iDevAffiliate network for one of my sites, however it occurred to me that affiliates may (unfortunately) resort to black hat methods without me becoming aware of it, which could pass negative link juice to my site. Is there any way to use affiliate networks such as iDev without causing this problem? I was thinking of simply using a different URL, but the problem is that 301 redirects won't mitigate the issue. Thanks!
Affiliate Marketing | | freeunlocks0 -
Ecommerce affiliate marketing comparison engine
Does anyone know if there is such a thing as an ecommerce comparison platform for affiliate programs? Something that would say, take a particular product, and let the user compare between Amazon, eBay, Walmart (all would be through affiliate programs). Does such a thing exist? Or is such a thing even feasible? oops, sorry for multiple posts, please let me know if i can delete somehow
Affiliate Marketing | | Mozzin0 -
Affilliate Marketing for local business? UK
Hi Just a quick question for expert UK affiliates. Would it be worthwhile in setting up a affiliate marketing campaign to get leads for windows, doors and conservatories for my small regional home improvement business? If so what is the best way to approach this, contact the likes of affiliate window? and would they deal with a small regional firm such as mine, or would they only be interested in national firms such as anglian home or everest home improvements? Many Thanks
Affiliate Marketing | | ocelot0 -
Yahoo Directory VS other established sites
A fellow SEO consultant and I have been arguing the importance of listing on established well-known directories (Yahoo, DMOZ, etc) these days. He is convinced that the $299 listing on Yahoo is a worthy investment, while I think that advertising on high-ranking niche websites (in the form of purchased listing) are far more useful. When looking at Y!Directory, a lot of the links are placed on pages that have PA of 0 (these are very deep URLs, almost a dozen levels in). Does Yahoo Directory's DA of 100 help offset this low PA score? What if you could get a listing from a highly relevant niche site with a DA of 70+ and PA of 30+ for the same price? Obviously there are other likely benefits to links from relevant sites (such as real customer acquisition) but I would like to know from a pure SEO point of view - are links from directories like Yahoo's still worth the link?
Affiliate Marketing | | Igor-Avidon0 -
Google Panda & Effects On Affiliate Sites
Quick Question, We all have heard that outbound links for affiliate marketing will be filtered via Panda however how does this work when using the Google Affiliate Network URL's? Has anyone found different signals with using Google vs. Another Network?
Affiliate Marketing | | Ben-HPB0