Has anyone heard about Facebook's Revenue Problems? Duh right. Well have you seen how they are losing money yet?!?!
-
So about a year ago now (maybe more/less), Facebook changed the way their ads are displayed.
On the desktop version of Facebook (for me at least), the Sponsored ads in the right sidebar display anywhere between 3 and 7 ads at a time.
Well in the case of 7 ads, that is a lot of ads to look at and read through.
All seems pretty ok right??
Well, here is the problem.
I cannot tell you how many times I have seen an ad that interests me, and then read through the others below them, then before I can go back to click on the one that interested me, the ads automatically refresh, and I don't get to click on the ad.
Maybe they figure that by refreshing ads, it gets them more chances to catch your interest, and that the value of that is higher than the value of me getting to click what I wanted. (It kinda upset me honestly. I thumbs down things that tease me.)
Either way, they could have both.
My solution?
A small button that you can click to view the ads that were previously displayed.
(imagine how much money that could bring them. Especially if I saw the ad yesterday, left the window open for 24 hours with the computer on, and just sat there clicking until i found it. You are BOUND to find MORE ads that interest you, and click on those too.)
((ok, ok, ok, maybe 24 hours is a little ridiculous, but at least SOME amount of time and a button is necessary))
If we were really going to build a marketing playground, then we could also throw in a "More Like This" button.
It would open the doors to some AMAZING data.
Full to the brim with advertisement related feedback coming happily from your users.
When you are talking about positioning your brand, it doesn't get much more important than to talk to them while they are enjoying themselves. (i.e. they click button, and next page has 10 links. you show the links, based on how many times people are clicking them. Not to mention, when you are that big, you can look at the value of what they do immediately after, the next day, and even the next week, and really tell what is the most valueable add, in terms of egagement, and further CTRs and Conversions for later in your relationship )
Anyways, I thought everyone would find that interesting, and hopefully it would inspire some people to get analytical with their thoughts today.
Do you think that Facebook could use some conversion rate optimization?
Do you think that Facebook could be doing more than they are to make more money?
Do you think that Facebook (being such a powerful site), could make a lot of money by implementing an SEO/Content strategy?
-
Hi,
I've seen a few of your other posts.. welcome..
Q. Do you think that Facebook could use some conversion rate optimization?
A: I would be shocked if there isn't a team (if not an army) doing this now.
Q. Do you think that Facebook could be doing more than they are to make more money?
A: Sure and I suspect they are working on it.
Q. Do you think that Facebook (being such a powerful site), could make a lot of money by implementing an SEO/Content strategy?
A: I'm not FB usability expert, but I would invest in improving their site search capabilities first. Just an opinion.
mas
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Facebook Shops Stats
Has anybody used a Facebook Shop for ecommerce? Had a client get contacted by a company pitching that to them the other day, and the most recent research I've been able to dig up about it is from way back in 2012. Just wondering if it's worth looking into. Thanks!
Conversion Rate Optimization | | ChaseMG0 -
Facebook Connect login preventing traffic source conversion data. Any solutions?
We're buying traffic to the website via Adwords, and when they hit the website and go to sign up for an application (enter into our conversion funnel), the session concludes as a bounced session, a new session starts and that session now has a referral from Facebook rather than the original referring source. This means we can't monitor adwords conversions properly (or any other traffic source conversions) this seems to be quite a common problem with Facebook/Google account logins, in the case of Google, people block account.google.com but we can't afford to block Facebook outright as we're wanting to see other Facebook referrals. Has anyone come across this problem? Any suggestions of how to fix this?
Conversion Rate Optimization | | Startupfactory0 -
Buy Facebook Likes for visitor trust?
I was curious if anyone ever considered buying Facebook likes to increase visitor trust. Our homepage has only 75 likes even though we are a leader within our industry. A smaller competitor has over 1,000. If all else is equal, I question whether this helps to influence trust amongst visitors and whether there is any value in doing some Fiverr deals to buy FB likes. My concern would be to be in Google's bad graces by them thinking we are doing this strictly for ranking. However, now that Google has declared that social signals are not a ranking factor, I feel this is less black hat and maybe something that Google won't care about. Thoughts?
Conversion Rate Optimization | | TheDude0 -
Is there anything obvious about my site to why it's not converting?
Hi I am reaching out to the community to see if anyone can see why our site is not converting or point out anything that might be hindering conversion. Our site is www.tidy-books.com Any help would really be appreciated. I can provide more details on request Thanks
Conversion Rate Optimization | | tidybooks0 -
Does adding a well scripted and produced video help significantly in conversions from visits to my divorce lawyer website to calls for my services?
Should the addition of well scripted and produced video to my divorce lawyer website increase my conversions and, if so, to what extent?
Conversion Rate Optimization | | hildebrandlaw0 -
Is it better to get a new site instead of maintaining a category? I'm stuck.
If you had a website "Food for Dogs" and: Food for German shepherds was improving in search traffic & conversions Snack Food for German shepherds had no change and never resulted in conversions but resulted in many leads for #1 Food for Poodles was unchanged but improving conversions Here's the kicker... Food Container for Dogs was super high traffic but with no conversions or any activity to other categories Would you redirect "food container for dogs" to a different site and delete that tab from the original site completely? It's still related but does not offer any $ value or leads to any of the other categories. Just note that we have a different interest in this category that will support the other categories at one time, but not any time soon. We also have a major group on LinkedIN that's grown to thousands of members for the "food container for dogs" category. On top of it all, the "food container for dogs" has been increasing in rank on Google for several keyphrases to positions 2-5 (nationally) Other important question: Would keeping "food container for dogs" influence the ranking of the other keywords? (by dilution of the site's PR or any other reason?)
Conversion Rate Optimization | | HMCOE0 -
Need Advice on Home page Conversion Rate Improvement - not much $$s
Anyone out there have some suggestions for how I can improve my home page and increase my lousy conversion rate? I've spent years on the content and SEO optimization of my site and very little time on making a home page that sells stuff. Caveat - I don't have the money to go to one of those fancy companies who do a complete makeover and charge in the tens of thousands. Any suggestions would be greatly appreciated! Jean http://www.northwest-wine.com
Conversion Rate Optimization | | JeanYates0 -
Best Practices in Choose The Right "Meta Description Tag"
Hi there! In the "Meta Description Tag" we use some relevant-descriptive-useful-for-the-users keywords and we keep the length about 155 characters. In your opinion guys, is a good idea to add at the end of the "Meta Description Tag" a strong "call to action"? Maybe with some capital letter? Does it sound strange to Google? Even if this improve the Click Through on the SERPs? What are the best SEO practice to deal with "Meta Description Tag"?
Conversion Rate Optimization | | YESdesign0