Create Longer Content or Separate Pages
-
Good Afternoon
We've been helping out on a site which for instance offers Hotel Breaks in Birmingham. There is a page on the site birmingham-hotel-breaks and the most popular package that people book is actually Hotel Breaks with a Transfer package.
The Birmingham Hotel page focuses mainly on the Hotel and Transfer packages but it's been suggested that we build out a separate page birmingham-hotel-and-transfer to be more keyword targeted and change the original page to focus solely on the Hotel side.
I wasn't sure whether it would be better to build out the content on the existing page as people are already linking to us for the packages
-
Mmmm,
- Birmingham hotel breaks
- Birminghan hotels with transfers
Boths keywords are long tails from Birmingham hotel, but I'd bet are enough different to deserve separate pages.
-
Thanks, I was just worried that they were too closely related and that I would be thinning out the content. The keywords targeted would be birmingham hotel breaks on the current page then birmingham hotels with transfers on the new page
So guessing building content for both pages is the best way to go even though there will be some overlap e.g. a hotel would appear as an option with or without transfers so on each page
-
Hi there,
IF you are targetting for 2 different keywords (as you say). I'd go for separate pages. And link them internally with and of course optimize them for the selected keyword.
**IF **you are targeting for highly related keywords, such as long tails, then go for a larger content.
Hope it helps.
GR.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Over 40+ pages have been removed from the indexed and this page has been selected as the google preferred canonical.
Over 40+ pages have been removed from the indexed and this page has been selected as the google preferred canonical. https://studyplaces.com/about-us/ The pages affected by this include: https://studyplaces.com/50-best-college-party-songs-of-all-time-and-why-we-love-them/ https://studyplaces.com/15-best-minors-for-business-majors/ As you can see the content on these pages is totally unrelated to the content on the about-us page. Any ideas why this is happening and how to resolve.
Technical SEO | | pnoddy0 -
150+ Pages of URL Parameters - Mass Duplicate Content Issue?
Hi we run a large e-commerce site and while doing some checking through GWT we came across these URL parameters and are now wondering if we have a duplicate content issue. If so, we are wodnering what is the best way to fix them, is this a task with GWT or a Rel:Canonical task? Many of the urls are driven from the filters in our category pages and are coming up like this: page04%3Fpage04%3Fpage04%3Fpage04%3F (See the image for more). Does anyone know if these links are duplicate content and if so how should we handle them? Richard I7SKvHS
Technical SEO | | Richard-Kitmondo0 -
Google+ Contibutor to: Link To Main Domain or Content Page?
Which is the best practice for the link to claim authorship for a guest post? I have tried both the main domain URL in the "contributor to" section of my Google plus and the page URL where the post is and both show my picture when testing in the Structured Data Testing Tool. Which is best to use? Thanks in advance.
Technical SEO | | WSIDW0 -
Off-page SEO and on-page SEO improvements
I would like to know what off-page SEO and on-page SEO improvements can be made to one of our client websites http://www.nd-center.com Best regards,
Technical SEO | | fkdpl2420 -
Duplicate Page Content / Rel Canonical
Hi, The diagnostics shows me that I have 590 Duplicate Page Content , but when it shows the Rel Canonical I have over 1000, so dose that mean I have no Duplicate Page Content problem? Please help.
Technical SEO | | Joseph-Green-SEO0 -
How do I deal with my pages being seen as duplicate content by SeoMoz?
My Dashboard is giving my lots of warnings for duplicate content but it all seems to have something to do with the www and the slash / For example: http://www.ebow.ie/ is seen as having the same duplicate content as http:/ebow.ie/ and http://www.ebow.ie Alos lots to do with how Wordpress categorizes pages and tags that is driving me bonkers! Any help appreciated! Dave. seomoz.png
Technical SEO | | ebowdublin0 -
Linking from and to pages
My website, www.kamperen-bij-de-boer.com, tells people what campingssites can be found in The Netherlands for recreational purposes. In order for a campingsite to be mentioned on our website we ask them to place a link to our website (either using a text link or image link) and then we make a page for that campsite on our website with in the end a link to ther website, e.g. http://www.kamperen-bij-de-boer.com/Minicamping-In-t-Oldambt.html -> they in return link back to us. Since this comes natural will this or won't this be penalized by Google and so on for linkfarming. At this moment we have about 600 camping sites on our website alone linking to us (not all of them) and we are linking to them. Since this can be explained as link trading which is not as good for your ranking as one-way-linking what should be wise? Should i include a nofollow? I already have many links from other sites linking to mine without having to link back, is there anything else i can do with linking to ensure better ranking?
Technical SEO | | JarnoNijzing0 -
Duplicate content
This is just a quickie: On one of my campaigns in SEOmoz I have 151 duplicate page content issues! Ouch! On analysis the site in question has duplicated every URL with "en" e.g http://www.domainname.com/en/Fashion/Mulberry/SpringSummer-2010/ http://www.domainname.com/Fashion/Mulberry/SpringSummer-2010/ Personally my thoughts are that are rel = canonical will sort this issue, but before I ask our dev team to add this, and get various excuses why they can't I wanted to double check i am correct in my thinking? Thanks in advance for your time
Technical SEO | | Yozzer0