Create Longer Content or Separate Pages
-
Good Afternoon
We've been helping out on a site which for instance offers Hotel Breaks in Birmingham. There is a page on the site birmingham-hotel-breaks and the most popular package that people book is actually Hotel Breaks with a Transfer package.
The Birmingham Hotel page focuses mainly on the Hotel and Transfer packages but it's been suggested that we build out a separate page birmingham-hotel-and-transfer to be more keyword targeted and change the original page to focus solely on the Hotel side.
I wasn't sure whether it would be better to build out the content on the existing page as people are already linking to us for the packages
-
Mmmm,
- Birmingham hotel breaks
- Birminghan hotels with transfers
Boths keywords are long tails from Birmingham hotel, but I'd bet are enough different to deserve separate pages.
-
Thanks, I was just worried that they were too closely related and that I would be thinning out the content. The keywords targeted would be birmingham hotel breaks on the current page then birmingham hotels with transfers on the new page
So guessing building content for both pages is the best way to go even though there will be some overlap e.g. a hotel would appear as an option with or without transfers so on each page
-
Hi there,
IF you are targetting for 2 different keywords (as you say). I'd go for separate pages. And link them internally with and of course optimize them for the selected keyword.
**IF **you are targeting for highly related keywords, such as long tails, then go for a larger content.
Hope it helps.
GR.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Old pages not mobile friendly - new pages in process but don't want to upset current traffic.
Working with a new client. They have what I would describe as two virtual websites. Same domain but different coding, navigation and structure. Old virtual website pages fail mobile friendly, they were not designed to be responsive ( there really is no way to fix them) but they are ranking and getting traffic. New virtual website pages pass mobile friendly but are not SEO optimized yet and are not ranking and not getting organic traffic. My understanding is NOT mobile friendly is a "site" designation and although the offending pages are listed it is not a "page" designation. Is this correct? If my understanding is true what would be the best way to hold onto the rankings and traffic generated by old virtual website pages and resolve the "NOT mobile friendly" problem until the new virtual website pages have surpassed the old pages in ranking and traffic? A proposal was made to redirect any mobile traffic on the old virtual website pages to mobile friendly pages. What will happen to SEO if this is done? The pages would pass mobile friendly because they would go to mobile friendly pages, I assume, but what about link equity? Would they see a drop in traffic ? Any thoughts? Thanks, Toni
Technical SEO | | Toni70 -
When is Duplicate Content Duplicate Content
Hi, I was wondering exactly when duplicate content is duplicate content? Is it always when it is word-for-word or if it is similar? For example, we currently have an information page and I would like to add a FAQ to the website. There is, however, a crossover with the content and some of it is repeated. However, it is not written word for word. Could you please advise me? Thanks a lot Tom
Technical SEO | | National-Homebuyers0 -
Advice on Duplicate Page Content
We have many pages on our website and they all have the same template (we use a CMS) and at the code level, they are 90% the same. But the page content, title, meta description, and image used are different for all of them. For example - http://www.jumpstart.com/common/find-easter-eggs
Technical SEO | | jsmoz
http://www.jumpstart.com/common/recognize-the-rs We have many such pages. Does Google look at them all as duplicate page content? If yes, how do we deal with this?0 -
Duplicate Content?
My site has been archiving our newsletters since 2001. It's been helpful because our site visitors can search a database for ideas from those newsletters. (There are hundreds of pages with similar titles: archive1-Jan2000, archive2-feb2000, archive3-mar2000, etc.) But, I see they are being marked as "similar content." Even though the actual page content is not the same. Could this adversely affect SEO? And if so, how can I correct it? Would a separate folder of archived pages with a "nofollow robot" solve this issue? And would my site visitors still be able to search within the site with a nofollow robot?
Technical SEO | | sakeith0 -
Mitigating duplicate page content on dynamic sites such as social networks and blogs.
Hello, I recently did an SEOMoz crawl for a client site. As it typical, the most common errors were duplicate page title and duplicate content. The client site is a custom social network for researchers. Most of the pages that showing as duplicate are simple variations of each user's profile such as comment sections, friends pages, and events. So my question is how can we limit duplicate content errors for a complex site like this. I already know about the rel canonical tag, and rel next tag, but I'm not sure if either of these will do the job. Also, I don't want to lose potential links/link juice for good pages. Are there ways of using the "noindex" tag in batches? For instance: noindex all urls containing this character? Or do most CMS allow this to be done systematically? Anyone with experience doing SEO for a custom Social Network or Forum, please advise. Thanks!!!
Technical SEO | | BPIAnalytics0 -
Tags causing Duplicate page content?
I was looking through the 'Duplicate Page Content' and Too Many On-Page Link' errors and they all seem to be linked to the 'Tags' on my blog pages. Is this really a problem and if so how should I be using tags properly to get the best SEO rewards?
Technical SEO | | zapprabbit1 -
Diagnostic says too many links on a page and most of the pages are from blog entries. Are tags considered links? How do I decrease links?
I just ran my first diagnostic on my site and the results came back were negative in the area of too many links one a page. There were also quite a few 404 errors. What is the best way to fix these problems? Most of the pages with too many links are from blog posts, are the tags counted as well and is this the reason for too many links?
Technical SEO | | Newport10300 -
Snippets on every page considered duplicate content?
If I create a page that pulls a 10 snippets of information from various external site, would that content be considered duplicate content? If I link to the source, would it be recommended to use a "nofollow" tag?
Technical SEO | | nicole.healthline0