What Ranking Factors Impact Google News Visibility?
-
I'm just at the beginning of a new analysis involving Google News visibility and ranking factors, and thought I could put the project out to you, dear SEO geniuses, to get your ideas and perspectives.
Backgrounder:
- My company operates over 50 niche, disease-specific daily news sites, covering science, research and advocacy news about specific diseases.
- Virtually all of them are in Google News.
- They range in age from 3 years old to 3 months old. Varying degrees of page rank / authority
- Content on the site is completely niche to specific diseases, and we have a lot of sites for rare and orphan diseases.
- Most of the content is news, but we also have info/resources pages, blogs, and some short-form posts made for use in social media.
The Project:
- I want to do an analysis of keywords in our news headlines and see how certain keywords correlate with articles that do well -- both in terms of search traffic and overall with users.
- Going to use our Multiple Sclerosis News Today website.
- Most of our search traffic comes from Google News.
What I hope to gain:
- I'm curious to see if certain sets of keywords that relate to the disease, to therapies, etc. drive the most traffic.
- I want to compare these keyword lists to how well we rank in organic search for the same keywords (via news articles or info pages) to see if there is a connection.
- I want to also create a working keyword list of the best-performing keywords in the news as a way of cross-pollinating content production on our blogs, info pages, social content, etc.
- I want to increase my knowledge base of ranking factors specific for Google News.
The last point is really something I wish I knew more about. I feel like there aren't many knowledge resources out there about Google News. Is it safe to assume that the same on-site and off-site SEO best practices that govern organic search engine visibility are at play in Google News, or are there independent factors as well? I'd love to get your thoughts. Thanks!
-
Hi there.
Your question is not really a question, rather your thoughts maybe?
Anyway, Google News rankings are based on, yes, typical SEO signals, but, more than anything, time sensitivity, mentions and social signals. So, an article, released today, which got traction in social media (shares, retweets etc), and some links will be performing at the top. So, base your optimization on that - the more newsworthy and shareable your content is - the better results you gonna get.
Hope this makes sense
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google ranking penalty: Limited to specific pages or complete website?
Hi all, Let's say few pages on the website dropped in the rankings due to poor optimisation of the pages or hit by algo updates. Does Google limits the ranking drop only to these pages or the entire website will have any impact? I mean will this cause ranking drop to the homepage for primary keyword? Will Google pose the penalty to other pages in the website if few pages drop in the rankings. Thanks
Algorithm Updates | | vtmoz0 -
How can I discover the Google ranking number for a keyword in Brazil?
Hello, how can I discover the Google ranking number for a keyword in Brazil location. I need to know what is the position in Brazil location for the keyword "ligação internacional" in the Google search engine for the webpage www.solaristelecom.com/ligacao-internacional. I tried to use the Moz tools to discover it but only shows that I am not in the top 50, then I want to know where I am, and if I am listed or not. I tried to search it in my browser and didn't show the name of my website. Thank you.
Algorithm Updates | | lmoraes1 -
Keyword ranking fluctuations
Hi For last month my website was ranking to 5 positions for this keyword (Magento Development Company). But recently (28-nov) it's out of 100, some time it's showing on 25 position but not showing in top 5 position. Here is my url (for analysis): https://magnetoitsolutions.com/services/magento-development/ Please explain why my keyword rankings are often not showing in the search listings. Note: There are some other keywords of different pages start getting ranking drop. please let me know is there anything i need to change. Thank
Algorithm Updates | | harrysamson0 -
How much is Page Rank really worth?
We are in a position to purchase a domain, made of relevant keywords to our company with a current page ranking of 4 for their home page. However in looking at their analytics and other information they do not do well on significant keywords and have very low site traffic. In fact they do very, very poorly. With their high page ranking would it be relatively easy to conduct a successful SEO campaign on the domain if we were to take it over as our own and attempt to climb in the SERP's? I know Page Rank doesn't mean everything when it comes to your ranking, but 4 is relatively high in our field, so I don't really understand why they do so poorly when it comes to their actual rankings on key words.
Algorithm Updates | | absoauto0 -
Google places - are you still registering your companies?
Is Google plus taking over from Google Places? I have our company and website registered on Google places and Google Plus. Now we have a new website ( same company different product) Should I register a new listing on Google places? And what about Google Plus?
Algorithm Updates | | Realtor1010 -
How do I rank higher in Bing/Yahoo?
We are doing really well across the board on Google, but having issues in ranking with Bing and Yahoo. What is different between the three search engines? I have read a few articles that Bing is happier with Flash, and they are more interested in Top Level Domain links, but what else is different? In Google we are sitting on page one for most terms, but are page 2-3 in Bing/Yahoo for the exact same terms. Any help would be appreciated!
Algorithm Updates | | FVdBeuken0 -
Has there been a Google change in the last 24 hours?
We have come in this morning to find our site (paydayuk.co.uk) has suddenly disappeared from their SERPs, we have consistently been ranking in the top 5 for a wide range of search terms but now do not even appear for our brand name of Payday UK where we have been first for many months. Our site is still indexed and we have made no changes for a while as any SEO work is waiting on completion of a CMS system. Looking in https://groups.google.com/a/googleproductforums.com/forum/#!categories/webmasters/crawling-indexing--ranking and there seem to be a lot of people having the same issues but as of yet no answers. I'd also like to add we don’t use black hat techniques so we really don’t understand why we have been penalised. Can anyone help please?
Algorithm Updates | | Sarbs0 -
Ranking factors for national and local
What SEO impact factors am I missing if I am ranked 1st on Google for a keyword, but not ranked local search? The keyword being setup like {"company industry" "location" }. Its ranked 4th when searched on google and the location is specific to the location in the keyword. I've tried to varify that all of my citations are correct and identical. When I compare my sites Domain Authority and links to its competitors, I should be dominating that search. If you guys have any incite it would be greatly appreciated. MADD DOGG
Algorithm Updates | | MaddDogg0