What a Brand should do first for Their Blog Keyword Research or Topic Research?

[Max_]

Hello Moz Community,

Need your help guys. What a Brand should do first for their Blog?

Keyword Research or Topic Research?

Like for the Brand Product page/ eCom Pages, it's quite easy >

1. Buy "Product" Online
2. Buy "Product" "Geo."
3. Product Reviews [for Guest Posting or Reviews]
4. Best "Product" Online and so

But, for the blog, it's tough for searching out the keywords that will work if the SEO team or the keyword research team is not aware or don't have the detailed knowledge about the niche they are working on.

Please verify: Is it a correct method that an editor should provide a "topic" to the SEO team to find relevant keywords by using a Keyword Research tool that there are enough searches for it which can provide benefits to the blog via the search engine.

[BlueCorona]

Hello,

Have you tried the Moz Keyword Explorer tool? You can find out how often keywords are searched, how difficult it is to rank on Google for these keywords, the opportunity that your link will actually be clicked on, the human element (aka what we know that the data doesn't know), and finally, the potential, which takes all those aforementioned metrics into consideration.

One of the REALLY cool things about this tool is this: you can type in a keyword, and then a list of keywords (long tailed and short) will show up in a list. Often times, commonly searched questions will show up in this list, which can inspire blog topics.

That way, you can research keywords and topics at the same time.

Hope this helps--best of luck.

[Max_]

I got Thank you so much for replying.

But, the problem is that the editor is working in a wrong fashion here.

1. We find the keywords for the blog
2. Check out the searches mark which is 1000 Searches/Mo Geo-Specific.
3. Now, competition analysis

and then the list of the keywords will be sent to the editor. And the editor will just create the title, and that's it.

Please tell me how to give the instructions to the editor so, that we'll get a fruitful result with better rankings or consumer trust.

Thank you

[Igor.Go]

I think a good editor can come up with topics. Especially if he's familiar with the brand.

If you want, you can find topics by researching your top keywords. For example, if you sell tuna you can find search suggestions for that word and that would be your topics, e.g.:

http://i.imgur.com/6OicGX7.jpg

This tool is free and unlimited, you can always find good topic ideas there, there were >1,000 questions for the word "tuna", These questions are all gathered from google's search suggestions.
I work for Serpstat so if you'll have any questions feel free to address me.

Another tool that you can use for the same purpose is Answer The Public.