How much do I have to differentiate syndicated content, exactly?
-
We have about 15-20 articles we'll repurpose on a partner domain (think: media outlet). To avoid duplicate content suspicion, how much exactly do we need to differentiate the content on the second domain? Yea, this is assuming we can't obtain a canonical for whatever reason.
I've found some good advice here, but am looking for some quantification. Like: "A sentence/paragraph of introduction at the top of the piece, plus a link back to the original at the end of said introduction ought to do it."
Any help is appreciated. Thanks! Tim
-
Dmytro is correct - the risk you run isn't a penalty per se, it's that the piece of content will rank on a partner site rather than on your own site.
If what you really want is for both pieces of content to rank for the same phrase, or to ensure that your site continues to rank even without partners using rel=canonical, I would recommend making sure that the content on your site is substantially different from the other sites'. I empathize with your desire for a hard-and-fast rule on exactly how different, but whether or not two identical or very similar pages will both rank is really going to depend on the query and the other pages competing to rank for that term. Again, I would recommend making them substantially different - that is, more different than they are the same. Google is now sophisticated enough at detecting spun content that simply switching out some words for synonyms or adding or subtracting a sentence here or there likely won't be enough to keep it from being flagged as duplicate content for a more competitive query.
-
That's an interesting question. To get it out of the way, there is no duplicate content penalty. But, there is a chance that partner website will rank better for a specific piece of content than your own site, but there is no duplicate content penalty.
I would agree with Chris. If you can get your partner website to put a rel=canonical, that would be the best option.
-
Hoping I can do this, but am not 100% if we can. Thanks Chris!
-
Hello,
A simple canonical tag would be sufficient. You can keep the content the same and not have to take the time to re-write the article.
Chris Hickman
-
There is no clean formula for how much of your content to syndicate. It’s all about finding a balance. You want to syndicate some of your best stuff so that you can build a good reputation with a larger audience — however, you’ll also want to ensure that there is a lot of high quality content which is unique to your site because the reputation-building benefit of syndication will give you the best results if people have an incentive to visit your site for more.
How much content to syndicate may also depend on your circumstances. If you are just starting out, you might be more aggressive with syndication in the near term just to get your name out there — especially if an opportunity presents itself to syndicate your content to a very high-authority site. If your reputation is more established, you might be more selective and sparing about content syndication.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How important is content production in the online store of gas coolers?
HiI am the manager of a store site in the field of online air conditioning store at a novinmarket.com address Not much content can be produced for the air conditioner Is it important to produce content on store sites as well?
Content Development | | sarairan0 -
Content Creation For Blog & Ranking Locally
Hey Everyone, I'm trying to rank for specific long tail key words such as: lower back pain treatment exercises lower back surgery options herniated disc exercises and etc. My question is: If I create a blog or article on these key words and integrate content and video within it and on youtube, will these blog posts come up locally when someone searches it within my area?
Content Development | | backinmotion1231 -
Promoting blog content
I've created a pinterest board, which kind of serves as a blog also as it tells people how they can save money on their heating bills this winter. Does anyone have any suggestions on how to promote it as a backlinking opportunity? Would it be good to also feature the content on our website? Guest blogging? Any suggestions would be welcomed. Thank you.
Content Development | | AAttias0 -
Does anyone else love SEOMOZ as much as me?
I don't think so, Im just saying.... Love your tools, analytic's and especially your robot. It has improved my site's performance greatly 🙂
Content Development | | cbielich1 -
How can I rank using translated content?
My friend has a website with similar content to mine, in a different language however. He has allowed me to translate his content if I link to it every post (can be nofollow). Does Google penalize me for clearly translated content? How can I make sure it ranks well? BTW, if I convince him that I don't link to him, is it better SEO-wise? Best,
Content Development | | kikocherman
Cherman0 -
Is Creating a Lot of Content A Bad SEO Strategy?
In Danny Dover's book, Search Engine Optimization Secrets, he talks about how every page on your site should be at least a little linkworthy, or it is just sucking link juice from the rest of the site and not contributing any. Does this mean that creating a lot of content, (like a daily news article on your site that summarizes industry news or something similar) is not a good SEO strategy? Should you limit the amount of content pages on your site unless it can attract links or hits on one of your target keywords? Thanks!
Content Development | | SparkplugDigital0 -
How can I use my unique content to my advantage?
Hi, I run http://ablemagazine.co.uk - we also put out a print magazine every 2 months (the biggest disability magazine in Britain) This means we have loads of unique content (around 30 feature stories and 30 news stories every 2 months) Just wondering how I can use this to my advantage? I've been social bookmarking the feature stories (reddit, etc) and a link to all my unique stuff on facebook/twitter. Just wondering if there's anything else I should be doing? Thanks
Content Development | | craven220 -
Duplicate Content on WordPress Blogs?
We are getting ready to add a WordPress blog to our established website. Our plans are to place it in a subfolder on our website to maximize rank. My question is...Do we need to utilize a Meta Robots WordPress plugin by Yoast or similar so that noindex,follow robots meta tags will prevent search engine indexing of search result pages, subpages and category archives? We want to avoid the dreaded Duplicate Content Error and penalty. Any other great SEO WordPress plugins? Thank you for your time. Brian
Content Development | | gw3seo0