Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. Lazy Loading of Blog Posts and Crawl Depths

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Lazy Loading of Blog Posts and Crawl Depths

    Intermediate & Advanced SEO
    4
    8
    1671
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • Victoria_
      Victoria_ last edited by

      Hi Moz Fans,

      We are looking at our blog and improving the content as much as we can for SEO purposes, but we have hit a bit of a blank in terms of lazy loading implications and issues with crawl depths.

      We introduced lazy loading onto the blog home page to increase site speed initially and it works well with infinite scroll, but we were wondering whether this would cause any issues regarding SEO.

      A lot of the resources online seem to be conflicting and some are very outdated, so some clarification on what is best in terms of lazy loading and crawl depths for blogs, would be fantastic!

      I hope someone can help and give us some up to date insights - If you need anymore information, I'll reply ASAP

      1 Reply Last reply Reply Quote 0
      • Victoria_
        Victoria_ @ThompsonPaul last edited by

        This is fantastic - Thank you!

        1 Reply Last reply Reply Quote 0
        • ThompsonPaul
          ThompsonPaul last edited by

          Lazy load and infinite scroll are absolutely not the same thing, as far as search crawlers are concerned.

          Lazy-loaded content, if it exists in the dom of the page will be indexed but it's importance will likely be reduced (any content that requires user interaction to see is reduced in ranking value).

          But because infinite scroll is unmanageable for the crawler (it's not going to stay on one page and keep crawling for hours as every blog post rolls into view) Google's John Mueller has said the crawler will simply stop at the bottom of the initial page load.

          This webinar/discussion on crawl and rendering from just last week included G's John Mueller and a Google engineer and will give you exactly the info you're looking for, right from the horse's mouth, Victoria.

          To consider though - the blog's index page shouldn't be the primary source for the blog's content anyway - the individual permalinked post URLs are what should be crawled and ranking for the individual post content. And the xml sitemap should be the primary source for google's discovery of those URLs. Though obviously linking from authoritative pages will help the posts, but that's going to change every time the blog index page updates anyway. Also, did you know that you can submit the blog's RSS feed as a sitemap in addition to the xml sitemap? It's the fastest way I've found of getting new blog posts crawled/indexed.

          Hope that helps!

          Paul

          Victoria_ 1 Reply Last reply Reply Quote 1
          • ThomasHarvey
            ThomasHarvey @Victoria_ last edited by

            I'm afraid I don't have an insight into how Google crawls with lazy loading.

            Which works better for your user, pagination or lazy loading? I wouldn't worry about lazy loading and Google. If you're worried about getting pages indexed then I would make sure you've got a sitemap that works correctly.

            1 Reply Last reply Reply Quote 1
            • Victoria_
              Victoria_ @ThomasHarvey last edited by

              Great, thank you

              Do you have any insight into crawl depth too?
              At what point would Google stop crawling the page with lazy loading? Is it best to use pagination as opposed to infinite scroll?

              ThomasHarvey 1 Reply Last reply Reply Quote 0
              • ThomasHarvey
                ThomasHarvey last edited by

                With lazy loading, the code can actually still be seen in the source code. That's what Google uses, so you should be fine with using this as it's becoming a common practice now.

                Victoria_ 1 Reply Last reply Reply Quote 0
                • Victoria_
                  Victoria_ @seoman10 last edited by

                  Yes, it's similar to the BBC page and loads when it is needed by the user so to speak.

                  It increased the site loading, but do you know at what point Google would stop indexing the content on our site?

                  How do we ensure that the posts are being crawled and is pagination the best way to go?

                  1 Reply Last reply Reply Quote 0
                  • seoman10
                    seoman10 last edited by

                    I'd have to say, not too familiar with the method you are using, but I take it the idea is elements of the page load as you scroll like BBC?

                    If it decreases the load time of the site that is good for both direct and indirect SEO, But the key thing is can Google see the contents of the page or not? - Use Google Search Console and fetch the page to see if it contains the content.

                    Also, Google will not hang around on your site, if it doesn't serve the content within a reasonable amount of time it will  bounce off to the next page, or the next site to crawl.  It's harsh, but it's a fact.

                    Victoria_ 1 Reply Last reply Reply Quote 0
                    • 1 / 1
                    • First post
                      Last post

                    Got a burning SEO question?

                    Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                    Start my free trial


                    Browse Questions

                    Explore more categories

                    • Moz Tools

                      Chat with the community about the Moz tools.

                    • SEO Tactics

                      Discuss the SEO process with fellow marketers

                    • Community

                      Discuss industry events, jobs, and news!

                    • Digital Marketing

                      Chat about tactics outside of SEO

                    • Research & Trends

                      Dive into research and trends in the search industry.

                    • Support

                      Connect on product support and feature requests.

                    • See all categories

                    Related Questions

                    • neverenoughmusic.com

                      My last site crawl shows over 700 404 errors all with void(0 added to the ends of my posts/pages.

                      Hello, My last site crawl shows over 700 404 errors all with void(0 added to the ends of my posts/pages.  I have contacted my theme company but not sure what could have done this.  Any ideas? The original posts/pages are still correct and working it just looks like it did duplicates and added void(0 to the end of each post/page. Questions: There is no way to undo this correct? Do I have to do a redirect on each of these? Will this hurt my rankings and domain authority? Any suggestions would be appreciated. Thanks, Wade

                      Intermediate & Advanced SEO | | neverenoughmusic.com
                      0
                    • Ty1986

                      How to create a smooth blog migration from subdomain to subfolder main?

                      Hi mozzers, We have decided to migrate the blog subdomain to the domain's subfolder (blog.example.com to example.com/blog). To do this the most effective way and avoid impact SEO negatively I believe I have to follow this checklist: Create a list of all 301 redirects from blog.example.com/post-1 to example.com/post-1 Make sure title tags remain the same on main domain Make sure internal links remain the same Is there something else I am missing? Any other best practices? I also would like to have all blog post as AMPs. Any recommendations if this something we should do since we are not a media site? Any other tips on successfully implementing those types of pages? Thanks

                      Intermediate & Advanced SEO | | Ty1986
                      1
                    • MarkWill

                      Blog subdomain not redirecting

                      Over the last few weeks I have been focused on fixing high and medium priority issues, as reported by the Moz crawler, after a recent transition to WordPress. I've made great progress, getting the high priority issues down from several hundred (various reasons, but many duplicates for things like non-www and www versions) to just five last week. And then there's this weeks report. For reasons I can't fathom, I am suddenly getting hundreds of duplicate content pages of the form http://blog.<domain>.com</domain> (being duplicates with the http://www.<domain>.com</domain> versions). I'm really unclear on why these suddenly appeared. I host my own WordPress site ie WordPress.org stuff. In Options / General everything refers to http://www.<domain>.com</domain> and has done for a number of weeks. I have no idea why the blog versions of the pages have suddenly appeared. FWIW, the non-www version of my pages still redirect to the www version, as I would expect. I'm obviously pretty concerned by this so any pointers greatly appreciated. Thanks. Mark

                      Intermediate & Advanced SEO | | MarkWill
                      0
                    • WayneRooney

                      Wordpress Blog in 2 languages. How to SEO or structure it?

                      Hi Moz community, I have got a wordpress blog currently in the spanish language. I want to create the same blog content but in english version. (manually translate it to english instead of using translation service such as Google Translate). How should i structure the blog for SEO? How will it work? Any structure markups i should know about? Any examples? Thanks

                      Intermediate & Advanced SEO | | WayneRooney
                      0
                    • ecerbone

                      Blog On Subdomain - Do backlinks to the blog posts on Subdomain count as links for main site?

                      I want to put blog on my site.  The IT department is asking that I use a subdomain (myblog.mysite.com) instead of a subfolder (mysite.com/myblog).  I am worried b/c it was my understanding that any links I get to my blog posts (if on subdomain) will not count toward the main site (search engines would view almost as other website).   The main purpose of this blog is to attract backlinks.  That is why I prefer the subfolder location for the Blog. Can anyone tell me if I am thinking about this right? Another solution I am being offered is to use a reverse proxy. Thoughts? Thank you for your time.

                      Intermediate & Advanced SEO | | ecerbone
                      0
                    • deelo555

                      High resolution (retina) images vs load time

                      I have an ecommerce website and have a product slider with 3 images. Currently, I serve them at the native size when viewed on a desktop browser (374x374). I would like to serve them using retina image quality (748px). However how will this affect my ranking due to load time? Does Google take into account image load times even though these are done asynchronously? Also as its a slider, its only the first image which needs to load. Do the other images contribute at all to the page load time?

                      Intermediate & Advanced SEO | | deelo555
                      1
                    • Kingalan1

                      Is Using a Question, Answer Format Appropriate for a Blog? Is a 300 Word Micro Blog An SEO Plus?

                      My PR agency has suggested a question answer format be incorporated in my blog. They suggest a microblog with a single sentence question and an answer of about 300 words. My blog currently has about 35 posts. I would like to ramp up blog entries to about one or two per week of these "mini blog" posts. The format of the new blog begins as a question with the responses being paragraphs that do not use headings. My concerns are as follows: 1. No headings in an answer of 300 words will fail to provide Google with context regarding the content's meaning. Everything I have read about SEO suggests text be broken up in short sections and that it be divided by headings (preferably H2s). I very much like my agency's concept for a question answer format blog. It provides very practical info for visitors. How can I use it in a manner that supports SEO best practices? 2. According to a reputable SEO firm that has been assisting me, Google does not consider a blog post of less than 600 words to be superior quality. They told me that  blog posts of 300 words, from an SEO purpose will not be a great helpful, that the content will not be rich enough to generate incoming links. Is this really the case? What if this abbreviated content is very well written and engaging? If so, is 300 words sufficient? From the visitor's perspective I am not sure they would have the patience to read 600 words when 300 words is more than than enough to answer these basic questions. From a PR perspective I think the shorter content in a question answer format is superior at least for my line of business (commercial real estate brokerage). 3. If 500-600 words is the minimum word count, and headings are necessary, what is the best way to execute a question and answer blog format? The purpose of this blog is to provide very useful info to my visitors while generating incoming links to that will boast my rankings. Thanks in advance for your feedback!!! Alan

                      Intermediate & Advanced SEO | | Kingalan1
                      0
                    • SEOWizards

                      Article Marketing / Article Posting

                      I am working on the SEO on a few different websites and I have built out an article marketing campaign so that I can get high quality backlinks for my website. I have been writing the content myself and I have been manually building out the top Web 2.0, Article Directory, and Doc Sharing sites. today I was creating an account on squidoo and I wondered if it mattered if I had the username be one of two things: my keyword as a user name, like: [keyword+geotag] example: roofinghouston just my first and last name as the username (or just a username I always use) (The reason behind #1 would be to have the optimized keyword and location I am trying to rank for, inside of the username. The reason for #2 would be that I don't want to get into trouble by having "too much" optimization.) I know a bit about optimization and that getting your keyword out there is great in a lot of areas, but I am not sure if it looks "suspicious" if I have my username be the keyword+geotag. I am just worried that all of this hard work will be torn down if I look like I'm trying too hard to be optimized, etc etc. There is no one answer, I am mainly looking for shared experiences. If you do have a definite answer, then I would like that too 🙂 Thanks SEOMoz!

                      Intermediate & Advanced SEO | | SEOWizards
                      0

                    Get started with Moz Pro!

                    Unlock the power of advanced SEO tools and data-driven insights.

                    Start my free trial
                    Products
                    • Moz Pro
                    • Moz Local
                    • Moz API
                    • Moz Data
                    • STAT
                    • Product Updates
                    Moz Solutions
                    • SMB Solutions
                    • Agency Solutions
                    • Enterprise Solutions
                    • Digital Marketers
                    Free SEO Tools
                    • Domain Authority Checker
                    • Link Explorer
                    • Keyword Explorer
                    • Competitive Research
                    • Brand Authority Checker
                    • Local Citation Checker
                    • MozBar Extension
                    • MozCast
                    Resources
                    • Blog
                    • SEO Learning Center
                    • Help Hub
                    • Beginner's Guide to SEO
                    • How-to Guides
                    • Moz Academy
                    • API Docs
                    About Moz
                    • About
                    • Team
                    • Careers
                    • Contact
                    Why Moz
                    • Case Studies
                    • Testimonials
                    Get Involved
                    • Become an Affiliate
                    • MozCon
                    • Webinars
                    • Practical Marketer Series
                    • MozPod
                    Connect with us

                    Contact the Help team

                    Join our newsletter
                    Moz logo
                    © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                    • Accessibility
                    • Terms of Use
                    • Privacy

                    Looks like your connection to Moz was lost, please wait while we try to reconnect.