Lazy Loading of Blog Posts and Crawl Depths
-
Hi Moz Fans,
We are looking at our blog and improving the content as much as we can for SEO purposes, but we have hit a bit of a blank in terms of lazy loading implications and issues with crawl depths.
We introduced lazy loading onto the blog home page to increase site speed initially and it works well with infinite scroll, but we were wondering whether this would cause any issues regarding SEO.
A lot of the resources online seem to be conflicting and some are very outdated, so some clarification on what is best in terms of lazy loading and crawl depths for blogs, would be fantastic!
I hope someone can help and give us some up to date insights - If you need anymore information, I'll reply ASAP
-
This is fantastic - Thank you!
-
Lazy load and infinite scroll are absolutely not the same thing, as far as search crawlers are concerned.
Lazy-loaded content, if it exists in the dom of the page will be indexed but it's importance will likely be reduced (any content that requires user interaction to see is reduced in ranking value).
But because infinite scroll is unmanageable for the crawler (it's not going to stay on one page and keep crawling for hours as every blog post rolls into view) Google's John Mueller has said the crawler will simply stop at the bottom of the initial page load.
This webinar/discussion on crawl and rendering from just last week included G's John Mueller and a Google engineer and will give you exactly the info you're looking for, right from the horse's mouth, Victoria.
To consider though - the blog's index page shouldn't be the primary source for the blog's content anyway - the individual permalinked post URLs are what should be crawled and ranking for the individual post content. And the xml sitemap should be the primary source for google's discovery of those URLs. Though obviously linking from authoritative pages will help the posts, but that's going to change every time the blog index page updates anyway. Also, did you know that you can submit the blog's RSS feed as a sitemap in addition to the xml sitemap? It's the fastest way I've found of getting new blog posts crawled/indexed.
Hope that helps!
Paul
-
I'm afraid I don't have an insight into how Google crawls with lazy loading.
Which works better for your user, pagination or lazy loading? I wouldn't worry about lazy loading and Google. If you're worried about getting pages indexed then I would make sure you've got a sitemap that works correctly.
-
Great, thank you
Do you have any insight into crawl depth too?
At what point would Google stop crawling the page with lazy loading? Is it best to use pagination as opposed to infinite scroll? -
With lazy loading, the code can actually still be seen in the source code. That's what Google uses, so you should be fine with using this as it's becoming a common practice now.
-
Yes, it's similar to the BBC page and loads when it is needed by the user so to speak.
It increased the site loading, but do you know at what point Google would stop indexing the content on our site?
How do we ensure that the posts are being crawled and is pagination the best way to go?
-
I'd have to say, not too familiar with the method you are using, but I take it the idea is elements of the page load as you scroll like BBC?
If it decreases the load time of the site that is good for both direct and indirect SEO, But the key thing is can Google see the contents of the page or not? - Use Google Search Console and fetch the page to see if it contains the content.
Also, Google will not hang around on your site, if it doesn't serve the content within a reasonable amount of time it will bounce off to the next page, or the next site to crawl. It's harsh, but it's a fact.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why is Amazon crawling my website? Is this hurting us?
Hi mozzers, I discovered that Amazon is crawling our site and exploring thousands of profile pages. In a single day it crawled 75k profile pages. Is this related to AWS? Is this something we should worry about or not? If so what could be a solution to counter this? Could this affect our Google Analytics organic traffic?
Intermediate & Advanced SEO | | Ty19860 -
What's more valuable, a Blog or a Forum, and how to integrate?
We want to start a blog or forum (maybe eventually both) and are unsure what is the best way to publish it from an SEO standpoint. If the blog is published on our domain, like domain.com/blog then that obviously helps the site but if the base site is a for-profit business wouldn't it get less credibility, eyeballs, links as opposed to if you started the blog as it's own separate community on a separate domain and then just strategically linked to the for profit site (sponsorship links)? Essentially the question is, if I'm the Lucky Soday Company, do I start a Blog on the Lucky Soda website, or do I start a separate website to grow a soft drink enthusiast community blog / forum? I would guess a blog has more SEO potential than a discussion forum?
Intermediate & Advanced SEO | | MrSem0 -
Crawl Depth improvements
Hi I'm checking the crawl depth report in SEM rush, and looking at pages which are 4+ clicks away. I have a lot of product pages which fall into this category. Does anyone know the impact of this? Will they never be found by Google? If there is anything in there I want to rank, I'm guessing the course of action is to move the page so it takes less clicks to get there? How important is the crawl budget and depth for SEO? I'm just starting to look into this subject Thank you
Intermediate & Advanced SEO | | BeckyKey0 -
How can I stop my facets being crawled?
Hi If my facets are being crawled, how can I stop this? Or set them up so they are SEO friendly - this is new to me as I haven't had to deal with lots of facets in the past. Here's an example of a page on the site - https://www.key.co.uk/en/key/lift-tables Here's an example of a facet URL - https://www.key.co.uk/en/key/lift-tables#facet:-1002779711011711697110,-700000000000001001651484832107103,-700000000000001057452564832109109&productBeginIndex:0&orderBy:5&pageView:list& I've been trying to read up on URL parameters etc, I'm new to it so it's taking some time to understand Any advice would be great!
Intermediate & Advanced SEO | | BeckyKey0 -
Change post with date to page without date
what to do with posts that should be pages. One of our clients is a nation wide company with different local pages, targeting city+business. This week we found out that every page has a publishing date in the search results. So the pages are not pages but posts? the publishing dates are a some time ago and we think they hurt the rankings. We want to make those post/ pages, but does this bring any risk? example: plumbing.com/chigaco to the same url? and just change code? the website is build in something called "send".
Intermediate & Advanced SEO | | remkoallertz0 -
What is the Current SEO Value of Pingbacks and Trackbacks on Blogs
The latest Google updates have said that reciprocal linking isn't such a hot thing - so I am wondering if anyone has any guidance for those of us who work with WordPress bloggers?
Intermediate & Advanced SEO | | dotJ0 -
SEOMOZ crawl all my pages
SEOMOZ crawl all my pages including ".do" (all web pages after sign up ) . Coz of this it finishes all my 10.000 crawl page quota and be exposed to dublicate pages. Google is not crawling pages that user reach after sign up. Because these are private pages for customers I guess The main question is how we can limit SEOMOZ crawl bot. If the bot can stay out of ".do" java extensions it'll perfect to starting SEO analysis. Do you know think about it? Cheers Example; .do java extension (after sign up page) (Google can't crawl) http://magaza.turkcell.com.tr/showProductDetail.do?psi=1001694&shopCategoryId=1000021&model=Apple-iPhone-3GS-8GB Normal Page (Google can crawl) http://magaza.turkcell.com.tr/telefon/Apple-iPhone-3GS-8GB/1001694/.html
Intermediate & Advanced SEO | | hcetinsoy0 -
A Question for all Link Outreach Guys (Especially Blog Outreach)
Our SEO agency is considering hiring a new SEO consultant, specifically for outreach, with a strong focus on (quality) blog outreach. I know how many successful posting I expect to get per month doing the work myself, but I wanted to make sure that I expected realistic amounts from a new (already experienced) staff member (just to be fair to them!), Soooooo... I thought I would throw a question at other folks, and try to come up with a rough average number, to make sure I don't expect too much (or too little) from the new guy! Now, obviously this varies depending on niche etc, but I am just asking for an approx. average, using search queries like: _"blog posting guidelines" "[niche here]" _ (Plus using feedburner searches, etc... usual blog outreach tactics!) Also bear in mind that the outreacher will be based in the office, and content will be written for them by professional writers. The question is... As an experienced blog outreacher, based on the above info, how many successful posts would you expect to get per month, assuming a 35hr to 40hr work week (Mon-Fri). Cheers guys! I look forward to your opinions... I think it will be interesting to see how much the answers vary! UPDATE: - So far only Casey seems willing to share 🙂 Nobody else willing to chip in?
Intermediate & Advanced SEO | | MikeGracia0