Community Discussion: Did Your Google Listing Suddenly Disappear?
-
There is nothing quite so alarming as seeing your business suddenly vanish from the Google local packs/local finder. We got first wind of this when Moz community member CalicoKitty2000 posted that their fishing charter business in Florida had abruptly stopped showing after enjoying historical high local rankings for a very long time. Their company is Sea Leveler Sport Fishing Charters. Their organic rankings were still a-okay, and as I was digging around trying to rule out common problems like guideline violations, malware, penalties, I was lucky enough to come across a totally separate discussion of the same startling phenomenon at Linda Buquet's Local Search Forum.
To observe this phenomenon for yourself, look up 'fishing charters cape canaveral'. In the local pack, click the 'more places' link to get to the local finder. Observe what is in the local finder view, including the fact that only one business is located at 505 Glen Cheek Dr. Then, zoom in on the map, and you will see CalicoKitty2000's company, Sea Leveler Sport Fishing Charters, magically reappear in the results. You will ALSO notice that something like 8 other businesses, in addition to Sea Leveler, located at 505 Glen Cheek Dr., are also suddenly present in the local finder at that zoomed-in view.
What appears to be happening here is that Google has made a change in which they will only show a single business at a given address within the same category. This is a major, major change that poses a very obvious problem for businesses like legal firms and medical practitioners who share the same building and category. Coworking spaces hosting a variety of same-specialty tech startups also come to mind.
Joy Hawkins (one of the smartest Local SEOs I know), posits this in addition to the shared building/shared category factors influencing this change:
"I believe Google is A/B testing at the moment which explains the crazy fluctuation we're still seeing daily on trackers like Algoroo"
Joy says she's planning to write an article about this soon, so be on the lookout for that if this has affected your business.
In the meantime, I have two thoughts:
-
This filter is so unfriendly to so many businesses, I would not be surprised to see it go away. However, it never hurts to create buzz/raise awareness. If you've been affected, you might want to post your example in Google's forum with a plea to Google to treat you more fairly. I would argue that it is NOT creating a good user experience for people seeking a doctor, a chiropractor or a fishing charter in a specific neighborhood to be shown only partial, single results. I know I'd rather know that there are 7-8 choices of fishing charters conveniently located in a building on a marina. After all, if one charter is all booked up for the day, I'd like to know that other companies are there to serve me, wouldn't you? I'd say this apparent filter makes results less relevant than more relevant. I find it particularly weird that our example business, Sea Leveler, is being filtered out given how far ahead of most competitors they are in terms of review count. Wouldn't you want to see the most-reviewed business first?
-
Hopefully, this filter is just a test, but for the sake of damage control in the meantime, this might be a good time to invest in some Adwords to replace your missing rankings (hey, Google, I hope this isn't your diabolical idea behind the change, a-hem!).
If you've been affected, please, study your SERPs and share with our community any clues you are seeing. We can all help one another survive Google's curve balls better when we share. I would love to hear of anything you are observing about this, and am particularly interested to know if you are seeing a rotation of businesses ranking at different times of day. For example, if Businesses A, B and C are all at 123 Main Street, is only business A ranking all the time at the non-zoomed level, or at some point in a given day, are B or C being given preferential treatment?
Please, share your findings!
-
-
Oh, man! Not this:
Google Business and that the reviews "may" return once the bug is worked out.
It has been 4 years since Google's last major review fiasco. Hope this doesn't turn into round 2. Thanks for mentioning, David, and sorry Google Business Manager is giving you a headache.
-
Hi Calico!
So appreciate you returning with a progress update on this. I see what you see. Kind of a pain to have to pay for visibility you previously enjoyed for free, but at least there is something you can do
-
I love the spirit of experimentation, but it's important to remember that any failure to represent your address exactly as it appears in the real world is a violation of Google's guidelines.
-
Google has been messing up a lot lately.
First, the new Google Business manager is HORRIBLE. (sorry, had to get that out of the way first). Google Plus and Local used to be so easy to manage and use, but now you have to go through more page to do the same things. Just my personal opinion.
We have also been noticing reviews disappearing from local listings, and when we call them and ask what's up, they (Google) say it is a technical issue with Google Business and that the reviews "may" return once the bug is worked out. We have a lawyer-client that has worked extremely hard to get over 90(!) legitimate 5-star reviews, only to see them cut that back down to 60. Then, after we called and complained, 3 days later they were back.
-
Regarding the last Google major update, has anyone seen anything specific to certain local industries? I'm thinking about locksmiths and this type of industry. It would be good to know if anyone has noticed fluctuations with certain clients and not others?
-
So far it is still working. The customer is back in the local back. No other spotted disadvantages anywhere - so far. Adding a suite number didn't work out - like Joy Hawkins did confirm several times. Perhaps you would like to make some experiments with e.g. adding a letter to your street number? As I have seen the filter is working withing 5 - 15 minutes - so you can fix any change pretty quick.
-
This is an interesting experiment. I am also hesitant to do this because NAP has been the best practice for so long. It would be impossible to change all of the citations as well. I am really interested to see how this plays out, however.
-
I wanted to give an update of what I am seeing for our Google My Business page. I am seeing that there are 2-3 fishing charters listed at each marina now, which is good. I am only seeing my business in about 25% of them. The good thing is that my adwords account is working and I am showing up for most of my tracked terms in adwords.
-
Eric, yes, Joy's post is super! Thank you so much for thinking to link out to it. Very relevant to this discussion.
-
Thanks for sharing the video! Helped a lot.
-
Yeah! Eric, exactly I will.
Thanks for the suggestion
-
Thanks for sharing this Miriam! I'm still seeing a lot of movement, and a lot of speculation on the local search forum. Joy just published a really nice article explaining what she's been seeing. I recommend everyone looking into this thread check it out - http://searchengineland.com/everything-need-know-googles-possum-algorithm-update-258900
@Tabassum M - you should probably start up a new thread for a high level of Google My Business Listings (since that is a good topic), just so we don't derail this discussion.
-
your post was very useful but Could you please share the detail process of google lisitng,
-
Hi There!
Thanks so much for sharing the details of your experiment. I agree that recommending that clients change their address is not advisable, but your experiment definitely shores up the explanation that Google is filtering based on shared addresses. Some Local SEOs are theorizing that Google's aim is to improve result diversity, and thus, quality of their results. I could see that being true in some cases, but in CalicoKitty's case in this thread, I think Google is actually delivering less helpful, rather than more helpful results.
So appreciate your contributions to this thread!
-
Just read the whole "story". One of our clients had the same problem: has been in the local pack and was out for several search terms. Same with zoom-in zoom-out (appearing after movement). Obviously the filter because of a 2nd business with the same adress. We tested to change the address (which was a minor change - instead of "27a" we tried "27") which did work out immediately. After 10 min the business was back in the 3-pack.
I don't recommend that changing of the address at all - but in conclusion with the customer we decided to stick to that slighly changed street number - at least until we get more information about that local update.
-
Hi Calico,
Clicking on the 'more' link at the bottom of the 3 pack to go to the local finder, are you still only seeing 1 business come up in the list at your address? When I checked yesterday, I was seeing 4 different companies, including yours, coming up at that address. Curious what you are seeing in the local finder today.
-
Hey Wbmsmet, great video link. The sound is a little wonky, but I recommend anyone experiencing this filter take a free hour and watch it. Very informative!
-
This might help some of you:
A video review of Google’s Possum Algo Update with Joy Hawkins and Mockingbird Marketing
- posted by @ndyjsimpson
-
Miriam,
I think the "filter" is still there, its just that we have bubbled back up to the 3 pack on a few of our search terms. When I look at each of my key search terms, however, there is still only 1 fishing charter from each address displaying. I am really happy, however, to see us getting back to the top! Thanks for checking in on me!
-
I am seeing signs that the filter may be letting up. CalicoKitty - I'm seeing your listing reappearing for 'fishing charters cape canaveral' again in both the 3 pack and Local Finder. Can you confirm?
-
Hi CalicoKitty,
Yes, you are bringing an excellent practical perspective on exactly why this change of Google's is not serving the user's needs. And that's particularly telling that you come up as a top rated business but are not being featured as a top ranking business unless you filter/zoom the results.
I agree, Adwords is a band-aid while we see how this shakes out, and I do think it's worth it to contact Google directly to make the case that they are not delivering relevance. Really appreciate you sharing your experience with this.
-
I also wanted to add that before this change, we ranked in the top 3 for 16/24 of my top tracked search terms. Now we rank for 1/24 of them. I can get us to come up on most of them after I click on "top rated" on a mobile site.
-
Thank you Miriam, I am pins and needle to see how this shakes out. I would like to expand on why this does NOT improve the user experience. In our case, there is a cruise terminal right next to our Marina. Anyone searching for a fishing charter would think they have 1 choice. And like you said, if they are booked, then who? Then they would have to take a taxi to the next fishing charter instead of seeing there are 8 to chose from within walking distance.
I also want to point out that we come back in the results of you choose "top rated". So why not show us to begin with?
My husband wonders if there is any connection to Adwords (I told him I don't think so, that would be unethical). We had stopped using Adwords because our position was good. We just turned Adwords back on because of this change. It feels like organic search results are almost irrelevant on mobile now. You have to go past 3-4 ads, the 3 pack and then you get to organic results. So, now to be found, it seems like you either have to have ads or be in the 3 pack.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Business Split into 2 Businesses - Residential and Commercial Site - 2 different URLs and both have the same address! Can we create 2 separate Google My Business Accounts?
Business Split into 2 Businesses - Residential and Commercial Site - 2 different URLs and both have the same address! Can we create 2 separate Google My Business Accounts?
Local Listings | | 9thCO0 -
Google Local Changes Randomly & Our Site Keeps Dropping Off Search
I work for a university where we have 2 law schools. We have our one school on the other side of the state that has been around for a very long time, and then a newer school that is right on our main campus that has been around for about 5 - 10 years now. The newer of the 2 schools is having so much trouble being able to claim the name of the school in google search. If you type in the name of the school the other school (the one that has been around longer) was coming up in the google local on the right of the screen and their web URL was never showing up in search. This is a huge problem because the accreditations of the 2 schools are different, and students are showing up at the wrong school for their interviews. Search will only show a domain name that used to be owned by the older school but now gives information for both of the schools. So it'll show up in search results, but only under that other domain and not their own domain that has their name in the domain name. This school has an updated google mybusiness listing, and a google+ page with the correct listing. I've added some schema data around the business address on their site and JSON for the google+ page, and have re-indexed their sitemap a few times after some changes have been made and we are using their name more in the site. This fixed everything for a short while and we were getting the appropriate google local listing and their site was appearing in search results above the site that advertised both schools. Now, after about 3 months, it has reverted. I had the older school showing up in the google local, and the site that advertises both schools is the ONLY domain appearing. I've re-indexed the site after finding out that Drupal's timestamps that they automatically add to sitemaps aren't optimized for how google reads it. This has gotten the local listing back, but I still have the wrong domain appearing, it is the one advertises both schools instead of the domain that has this school's information. I don't mind that the one advertising both shows up, but if a user is searching for that particular school I would really like to get that domain to appear first above the one advertising both schools and the older school. Right now the new school isn't even in search results except for being under the site that advertises both. I wasn't sure if this was something that Moz Local could help me fix by adding the listing across the web, or if there is something else on the sites I can be doing to help them solidify their name in google search/local. Also - is this subdomain that is advertising both of them hurting them or help them? I was thinking about taking that domain down to one page that acts as a direction source to the 2 domains rather than having a ton of information and keywords that take over the results for their name since that domain is older (and used to be associated with the old school only before the new school was built) Thank you for any advice on this issue as I'm still pretty new to SEO and to the university. Thanks again!
Local Listings | | amaray4030 -
Google Knowledge Graph Missing Telephone Information/Multiple Locations
Does anyone have experience correcting the Google branded knowledge graph for a local listing? We have an issue with the knowledge graph not displaying telephone numbers on a clients local knowledge graph panel in the SERPs (for desktop searches). We manage over 1,500 local listings for the same company and the majority of those listings display telephone numbers on the right hand side of the branded knowledge graph panel. However, a handful do not display a telephone number. If you click through the map section of the knowledge graph panel, into the Google Maps/Google My Business page the numbers are listed, they are just not showing up on the knowledge graph panel in the SERPs. The local numbers are listed on the Google My Business page. Does anyone have any experience with this and can recommend what other items we should check for that could help get the numbers to show up on the on the knowledge graph panel in the SERPs? Thanks for the help!
Local Listings | | lunavista-comm0 -
Indivdual Property Listings
In Missouri real estate once a home hits our MLS it sydicates out all over the world. The question is this: How do I help each listing rank high organically over trulia, zillow, realtor and nationally owned companies such as Remax or Bershire Hathaway. We are a local firm who dominates our market and our website is the highest ranked in the area. The listings are not. Thoughts?
Local Listings | | Charity28410 -
Higher Value: Google Local Listing or .edu link?
A client of mine is putting together a partnership with a local university to offer a certain type of medical test through several of its clinics. They are writing up the contract now and asked me if there is anything they should ask for that would benefit us in our listings. Since we do not have an actual local footprint, my first inclination was to ask for them to help us get verified as owners of "practitioner" local listings at their business addresses (as discussed here). We would provide local numbers that would ring our call center. My thinking is that these listings and backlinks would benefit on searches similar to "medical testing in San Antonio". I have a number of concerns with this track but would love to hear from the community on why or why not this might be the way to go. Another potential option is to ask for a link from the university's website outlining the partnership. Something along the lines of "Our labs have partnered with BIZNAME to provide medical testing in San Antonio to our valued patients." I'd obviously love the EDU links, but I'm hesitant after Overstock's penalty a few years ago to try to set something like that up. I'm not sure which (if either) to ask for in the contract. I'm leaning toward the latter since it seems more in line with a long term strategy, and Google seems to change their treatment of the local listings pretty frequently. However, getting that high visibility real estate in the local listings is really appealing to me. What does everyone think?
Local Listings | | Andrew_Mac0 -
Getting listing in Google map results
Hi all A website i'm current working on isn't showing up in the google map list results on normal search page, anybody know of any reasons this may be? I've never had any issues previously i just registered on google places but since changes to google business it doesn't seem to be automatic any more. Currently i have two different other websites showing in these listings for the search term however my client is questioning why they are not showing up here also as they have the same business type related to the search term.
Local Listings | | mari-rose0 -
Upstream locations to mark a business closed that will cascade to other listings services?
Working with a multi-location business with hundreds of locations, there is always a certain amount of churn (closures, new locations.) In some cases, the business owners never claim listings, or claim them in only the major local business listings such as Yelp and Google Places. Does anyone know of a good post or discussion about how to do a "cascading mark as closed" which will make its way through the LBL ecosystem eventually? In other words, is there a few upstream places to mark a business closed that will influence the consumers of their data feed? thanks!
Local Listings | | scottclark0 -
Site links mutually exclusive with Google+ Business?
Hey all! I've been looking at the search results for our company name (Angelsmith). Looking at our listing, our search result has title, authorship, ties in with Google+, reviews, link to map, plus the big sidebar Google+ Business result with map, logo, directions, hours, etc. Our site is well-indexed, we're using a sitemap, etc. but I notice we do not have any sitelinks under our result. And come to think of it, I can't remember seeing any search results that have authorship and Google+ listings on it AS WELL AS a nice set of sitelinks underneath. So I'm wondering: are Google+ Business and sitelinks mutually exclusive? How about authorship and sitelinks? Do we have any control over which get displayed on search results? Thanks in advance, --eric
Local Listings | | EricOliver0