Google Knowledge graph card
-
Hi everyone,
I've got quite a lot of good reviews on Google My Business, but I don't know how to get these to appear on my Knowledge Card. Any ideas for importing these across?
I'd also like to include my social media tags in this card, but the HTML that I've tried to use has added the text to my homepage, whereas I wanted it invisible on the homepage but the social tags to show up in search.
Cheers!
-
No problem - best of luck with it all
-
Thanks, Sean. Appreciate the advice!
-
Hey again,
I would first and foremost check that the script tag is firing on the page/site using Google's structured data testing tool - https://search.google.com/structured-data/testing-tool. Just put in the link of the page where the code snippet exists/fires and this should debug whether or not it has been put in correctly.
Google can be a little picky about branded KG results and it often only shows some of the bigger brands - I would say just be patient and check every now and again? In terms of reviews, if these are associated with your G+, they should appear when your business appears as a knowledge graph or local business result - again, be patient with this as it might take some time.
I would advise using GTM to implement these tags - it's a lot more flexible than amending core page code each time.
All the best,
Sean
-
Hi Sean,
Thanks for getting back to me and the really useful links! I tried implementing the script tag in html but nothing changed ...maybe the site hadn't been crawled again, but it's probably worth me trying Google Tag Manager.
The reviews are on G+ so, as a Google platform, they should theoretically just migrate over...but they don't. Will the schema.org/review html migrate over this content?
Thanks for your help - very grateful!
Cheers
-
Hi there!
Google My Business is a great start for getting branded/non branded visibility in search results. With this being said, if you're trying to create visibility for your social media tags by getting them to appear alongside your business knowledge listing, consider implementing 'Organization' mark-up on your website. The code for this can be outputted on the page in a script tag or added as Custom HTML in Google Tag Manager. Please find this below (switch out 'seans business' references for your own website):
Simo Ahava did a great post on this which you can find here - http://www.simoahava.com/analytics/enrich-serp-results-using-gtm/
In terms of reviews, these are often placed by users on the local business result itself or are picked up from external sources such as 'Yelp' or other 3rd parties like 'TrustPilot'. For hosted reviews on your own site, these can be marked up with 'Review' markup to help the process along. The breakdown of how to do this can be found here - https://schema.org/Review
I hope this helps,
Sean
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Removed All Anonymous Reviews from GMB Listings with No Warning
I just saw that Google is no longer accepting anonymous reviews for businesses, and in fact have REMOVED all current anonymous reviews. This just happened in late May, but I'm pretty surprised there hasn't been any talk about this, it's a pretty big deal. Before I knew this I called their "specialists" to ask why we lost so many reviews. I specifically asked if Google had changed their review requirements that would result in old reviews being removed. She said no. She's either not well informed or just lied. https://orthopreneur.com/anonymous-google-reviews-disappeared/ My company just lost 20+ positive reviews. Anyone else hurting from the change and finding solutions?
Reviews and Ratings | | HammerandHand1 -
It's been over a year of going back and forth with Google My Business team
It's been over a year of going back and forth with Google My Business team regarding my GMB page. It was active for 2+ years prior with over 20+ reviews. I email GMB weekly to find out the status of the page and they keep saying it is a technical glitch and they are waiting for an update. Would love to get any advice on how to resolve my business page so it appears again on the Google maps or who I can contact to resolve this issue. This is our third time creating a new G+ business page https://plus.google.com/+LocalSEOSearchToronto
Reviews and Ratings | | LocalSEOSearch_john0 -
If I use schema markup for my google reviews, would it be smart to have Google review's on my home page?
Hello, Moz's I'm thinking about added scheme markup to show my google reviews. I have a 4.8 rating and 25 reviews. I'm thinking about added scheme markup to show my google reviews. I have a 4.8 rating and 25 reviews. My first question is: when people see that and then visit my site, would it be good to have the Google reviews on the home page? My second questions is: Is there any reason why I wouldn't want to add this to my site? None of my competition has done this, so I'm a little apprehensive? Thanks in advance 🙂
Reviews and Ratings | | MissThumann0 -
What types of businesses does Google display reviews in SERP for?
In just the last week, it seems like Google has removed reviews for businesses in our industry (staffing), which is unfortunate since we've been working hard for those reviews. The effect has been to be completely left off the local google business results. One week, we're at the top of the business reviews with our location prominently featured on the map and the next, we aren't even listed. It seems like there must be list of industries in which Google takes reviews into account (or if they do, then at least displays the reviews in the results). For us, up until last week, if you searched "temp agencies", these reviews were included in SERP. Now, nothing. Is this fairly normal behavior for Google?
Reviews and Ratings | | Parker8180 -
How useful is Google Plus to a business?
Is Google Plus really very beneficial to a business, as our experience is that this is where difficult customers or even competitors can write bad reviews?
Reviews and Ratings | | CostumeD1 -
Not able to see star ratings Rich Snippet in Google SERP with use of keyword search
Hello, I am webmaster of http://www.bannerbuzz.com and i have applied google rich snippet http://schema.org/aggregateRating for review star ratings in google SERP. I have checked my link in rich snippet tool, i have attached screenshot, you can see it in screenshot no 1 So according to this result i have implemented code properly. When i have checked site:www.bannerbuzz.com in google, then i can see star rating in some of my website's categories, but when i check some of those keywords in google SERP, then i can not see star rating in those keywords.i have attached screenshot below. with search terms : site:www.bannerbuzz.com you can see it in screenshot no 2 with search terms : vinyl banners you can see it in screenshot no 3 So anyone check the same things and let us know the solution if it possible to see star ratings in specific keywords. Thanks eqdGY3g.png?1 1HD61KN.png NRlmv6D.png
Reviews and Ratings | | CommercePundit0 -
Thoughts on google plus page
Looking for feedback on a client's g+ page https://plus.google.com/116480272521087321856/about
Reviews and Ratings | | Atomicx0 -
Google places user reviews + New URL
I currently have a Google places location.
Reviews and Ratings | | Mark_Ch
Years of hard work, sweat and tears have resulted in a high number of user reviews. I'm looking to rebrand and therefore change the website url. Will changing the url in Google places reset my profile or remove my user reviews. Any help would be much appreciated. Thanks Mark0