301 from one domain to another. Possible?
-
Hi all,
I'm looking to re-direct one domain to another so that the content can be edited more easily under one CMS. Is this possible or will search engines penalise you for such a move? Not overly worried about losing link juice by implementing a 301 because the website we're hoping to re-direct from is a new page.
Cheers
-
Hi Patrick,
Of course - So, some of the academics within our institution are setting up a project involving numerous external partners and stakeholders. The business won't have a fixed location (that I'm aware of), and was going to be a science/research based website. This project was going to have its own URL and website but they would've liked it controlled within our domain so that:
A) It's easier to update
B) It'll benefit from a higher DA
The H1 of the page would obviously be called what the URL would've been, but I'm not sure whether this would be viewed as underhand by search engines - although, from my research, I haven't seen anything to suggest such a thing.
What do you think?
Cheers,
Rhys
-
Hi there
It depends on the miniature business:
- Is a different business model?
- Is it a part of the larger business?
- Is it different geographical location?
My fear here is a bad user experience for users looking for a particular business and suddenly seeing a different business name / website. Have you considered this? I guess I would need more information about the businesses to say one way or another. Can you help me here?
Thanks so much!
P -
Hi Patrick,
Thanks so much for your response. Basically, we're setting up a miniature business which will have its own domain, but we'd like to manage it under the umbrella of our domain. So, anyone visiting the site (once the site is set up) would immediately be re-directed to our main domain. Does that sound practical? Or is it manipulation because we're setting up a new page to immediately re-locate?
Cheers,
Rhys
-
Hi there
You can do this, but you have to take into consideration a lot of elements about this move. Here's a great resource from Google that explains what you can do to help search engines better find your content and pass as much equity as possible once you do move your site. Make sure you review this with your team so you can properly set expectations and know responsibilities.
Google also offers tools like Change of Address tool that tells them "My site A has moved to my new site B". That way, they are aware of the move and understand that this is the new site location.
Keep in mind that once you make this site move, you're going to want to update business information across the web to include your new domain for a URL. This is important so that you are getting proper link equity built to that new domain and so it is understood as your new website location. Moz Local is great to have for properly managing multiple listings at one time - check and see if it's applicable to you and your business!
Hope this helps! Good luck!
P
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do the referring domains matter a lot in back-links? Google's stand?
Hi, It's a known fact about quality of back-links than quantity. Still domains are heavily different from links. Multiple domains are huge comparing to multiple links. Taking an average, how much does 'number of referring domains" boost website authority? I am not speaking about low quality domains, just number of domains including which are irrelevant to the topic or industry. Thanks
Algorithm Updates | | vtmoz0 -
How is this possible? #2 ranking with NO on-page keywords, no backlinks, no sitemap...
Hi everybody. I have a question ... I'm totally stumped. This question is being asked today (November 16th, 2015) just after Google updated something in their algorithm. Nobody seems to know what they did. and it has something to do with the new "Rank Brain" system they're now using. My niche is Logo Design Software (https://www.thelogocreator.com). I had the keywords "logo creator" on the page roughly 7 times. After Google updated, I lost about 10 spots and as of this writing, I've dropped to #15. So, maybe I over optimized. fine. Noticing that for the keyword "logo creator" ... NONE of the top 14 spots actually have "logo creator" in their page title and NONE of them have more that 2 instances (if any) of the keyword "logo creator" on the actual page. So I removed ALL instances of my keyword "logo creator" from my home page - used the Webmaster's Fetch Tool and moved up a few spots instantly. So what the heck? And the #2 spot for that keyword is www.logomakr.com - they have NO words at all on their pages, no blog, no sitemap and far fewer links than anybody in the top 10. Can anybody reading this shed some light? Marc Marc Sylvester
Algorithm Updates | | Laughingbird
Laughingbird Software0 -
One day impressions drop... how to figure out why?
I went back and looked through webmaster tools. I had around 3000 impressions per day leading up to 3/10/2014. Then on 3/11/2014, I dropped to 1000 impressions per day. Is there a good way to figure out what happened? Anyone know if there was a google update that day.
Algorithm Updates | | CalicoKitty20000 -
Do Exact Match Domains Still Have Value?
I realise that there has probably been a lot said about Exact Match Domains, however, I want to know 2 things: Is this two exact match domains or one EMD: "londonfootball.com" and "footballlondon.com" so is "London Football" one EMD, and "Football London" another? Does having an EMD add a big advantage in getting ranked? Is it worth paying 2 months SEO expense to buy an EMD? To me if it still has an advantage then it probably is. However, I would like to hear the opinion of the experts. I would specially like to hear from anyone who owns or bought an EMD to rank. Thank you.
Algorithm Updates | | RyanShahed0 -
New .TLD domains - SEO Value?
Hi all, I see that a new wave of domains are to be released soon. We are not talking or 1 or 2 new extensions, but more like 700 new extensions on a TLD level. What's your views on their SEO value? thanks!
Algorithm Updates | | bjs20100 -
Which domain is better - a Long descriptive or Short Abbreviated?
I want to start a new company and have an option to have a long and descriptive domain or buy out the 5 letter Abbreviated domain for $2000. abstract example:
Algorithm Updates | | NikitaG
LegalMigrationServiceCapeTown.com
V.S.
LMSCT.com The advantage of the shorter domain is that it is 13 years old.
so now for the SEO - which one do you think is better? is Exact Match Domain a better thing for SEO or can I get away with a shorter domain? I can buy both, but which one should I build on as the main domain? any advice would be much appreciated, as well as the PROS & CONS of both.0 -
301-Redirects, PageRank, Matt Cutts, Eric Enge & Barry Schwartz - Fact or Myth?
I've been trying to wrap my head around this for the last hour or so and thought it might make a good discussion. There's been a ton about this in the Q & A here, Eric Enge's interview with Matt Cutts from 2010 (http://www.stonetemple.com/articles/interview-matt-cutts-012510.shtml) said one thing and Barry Schwartz seemed to say another: http://searchengineland.com/google-pagerank-dilution-through-a-301-redirect-is-a-myth-149656 Is this all just semantics? Are all of these people really saying the same thing and have they been saying the same thing ever since 2010? Cyrus Shepherd shed a little light on things in this post when he said that it seemed people were confusing links and 301-redirects and viewing them as being the same things, when they really aren't. He wrote "here's a huge difference between redirecting a page and linking to a page." I think he is the only writer who is getting down to the heart of the matter. But I'm still in a fog. In this video from April, 2011, Matt Cutts states very clearly that "There is a little bit of pagerank that doesn't pass through a 301-redirect." continuing on to say that if this wasn't the case, then there would be a temptation to 301-redirect from one page to another instead of just linking. VIDEO - http://youtu.be/zW5UL3lzBOA So it seems to me, it is not a myth that 301-redirects result in loss of pagerank. In this video from February 2013, Matt Cutts states that "The amount of pagerank that dissipates through a 301 is currently identical to the amount of pagerank that dissipates through a link." VIDEO - http://youtu.be/Filv4pP-1nw Again, Matt Cutts is clearly stating that yes, a 301-redirect dissipates pagerank. Now for the "myth" part. Apparently the "myth" was about how much pagerank dissipates via a 301-redirect versus a link. Here's where my head starts to hurt: Does this mean that when Page A links to Page B it looks like this: A -----> ( reduces pagerank by about 15%)-------> B (inherits about 85% of Page A's pagerank if no other links are on the page But say the "link" that exists on Page A is no longer good, but it's still the original URL, which, when clicked, now redirects to Page B via a URL rewrite (301 redirect)....based on what Matt Cutts said, does the pagerank scenario now look like this: A (with an old URL to Page B) ----- ( reduces pagerank by about 15%) -------> URL rewrite (301 redirect) - Reduces pagerank by another 15% --------> B (inherits about 72% of Page A's pagerank if no other links are on the page) Forgive me, I'm not a mathematician, so not sure if that 72% is right? It seems to me, from what Matt is saying, the only way to avoid this scenario would be to make sure that Page A was updated with the new URL, thereby avoiding the 301 rewrite? I recently had to re-write 18 product page URLs on a site and do 301 redirects. This was brought about by our hosting company initiating rules in the back end that broke all of our custom URLs. The redirects were to exactly the same product pages (so, highly relevant). PageRank tanked on all 18 of them, hard. Perhaps this is why I am diving into this question more deeply. I am really interested to hear your point of view
Algorithm Updates | | danatanseo0 -
Trying to figure out why one of my popular pages was de-indexed from Google.
I wanted to share this with everyone for two reasons. 1. To try to figure out why this happened, and 2 Let everyone be aware of this so you can check some of your pages if needed. Someone on Facebook asked me a question that I knew I had answered in this post. I couldn't remember what the url was, so I googled some of the terms I knew was in the page, and the page didn't show up. I did some more searches and found out that the entire page was missing from Google. This page has a good number of shares, comments, Facebook likes, etc (ie: social signals) and there is certainly no black / gray hat techniques being used on my site. This page received a decent amount of organic traffic as well. I'm not sure when the page was de-indexed, and wouldn't have even known if I had't tried to search for it via google; which makes me concerned that perhaps other pages are being de-indexed. It also concerns me that I have done something wrong (without knowing) and perhaps other pages on my site are going to be penalized as well. Does anyone have any idea why this page would be de-indexed? It sure seems like all the signals are there to show Google this page is unique and valuable. Interested to hear some of your thoughts on this. Thanks
Algorithm Updates | | NoahsDad0