Key word Ranking are going down
-
Hi, my website's Keywords Ranking are going down, I am very new to SEO, I don't know what's the reason please help me out....my website is www.tourspackagedubai.com.
Thanks
-
Hi Tariq!
Unfortunately there can be a variety of reasons why you might notice your rankings decreasing. Because of this, it's hard to specifically pinpoint where you might be experiencing a problem.
Here are the things I would look at that should hopefully improve your rankings:
- What is your domain age?
- What is your domain authority? The higher this score, the better! You can work on improving this score by generating high quality backlinks to your website.
- Are you integrating the keywords into your content well? I can't stress enough how important is it to not overstuff your content!
- Are you creating optimized title tags for all of your webpages?
- Are your website's meta descriptions optimized?
- What is your website speed (on both desktop AND mobile)? You can check this here: https://developers.google.com/speed/pagespeed/insights/
- Is your website mobile friendly? This is a ranking factor. You can check this here: https://www.google.com/webmasters/tools/mobile-friendly/
- Is your website secure? While HTTPs is not a ranking factor yet, I wouldn't be surprised if it becomes a ranking factor later down the road.
These are only a few places to start with optimizing your website - but I hope this helps you improve your rankings!
-
Hi Tariq,
There are so many possibilities for this. However, can you give me a little info please?
- How old is the site? If it is quite new, then it is common for rankings to fluctuate a lot while Google is figuring out where you should be.
- How have you managed your SEO so far? Have you read any guides? This is always a great place to start.
- Take a look at your content. Where did this come from? Is it written for the site?
- Check your pages and page speeds. I was on a page and it was still trying to load items 15-20 seconds later. However, Google is fairly happy here it seems as Page Speed Insights shows a decent-ish score
- Have you done any keyword research for the site?
- Is there any linkbuilding been undertaken at all?
I could probably go on and on, but see how you get on with those and check your Private Messages for a little more info.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
High Rank and Traffic of low DA and Backlinks
Hi guys, is a pleasure being a part of this community, hope in learning a lot with you guys, i just started a year learning about SEO and it been a big journey. I was looking at some competition of some websites that i been optmizing, and i found a website that called my attention and i cant figure out whats going on, it haves huge traffic but in terms of technicall SEO is really week, and not just this but also in terms of DA and backlinks (most of them spammy - 20 backlinks), the domain in question is bhnews.com.br I notice that doesnt have any social media, not analytics, etc. The only thing that i notice is that there is a website or a company called "BH news" (televesion), but its not related with it, since the type of information that bhnews.com.br presents is "lottery" results. So this kind of situation confuses me a lot, because is a lot of hard work in optmizing a website to rank in google, and than i come a across with this type of website with 20 backlinks (most of anchor or name of domain), and than haves like 2M visits per month and ranks for keywords related with the this type of sites of lottery. Can someone tell me if there is some kind of black seo, or something that is making this rank so high? regards
White Hat / Black Hat SEO | | jogobicho0 -
Dodgy links across top ranking sites in a certain industry - Could this be negative link building?
Hi, I've noticed repeated low value / high spam backlinks directing to a site that I manage, and despite disavowing, new links showing similar anchor text keep appearing. See sample in the table below: <colgroup><col width="514"> <col width="407"> <col width="364"></colgroup>
White Hat / Black Hat SEO | | Alexanders
| biz.mfso.info/files/images/vertical-blinds-for-bifold-doors.html | | Get free high quality HD wallpapers vertical blinds for bifold doors |
| nmr.mfso.info/files/images/mould-on-vertical-blinds.html | | Get free high quality HD wallpapers mould on vertical blinds |
| nmr.mfso.info/files/images/install-vertical-blinds.html | | Get free high quality HD wallpapers install vertical blinds |
| nmr.mfso.info/files/images/cutting-vertical-blinds.html | | Get free high quality HD wallpapers cutting vertical blinds |
| rre.uere.info/files/images/high-quality-vertical-blinds.html | HD wallpapers high quality vertical blinds rre.uere.info | Get free high quality HD wallpapers high quality vertical blinds |
| dig.uere.info/files/images/mould-on-vertical-blinds.html | HD wallpapers mould on vertical blinds dig.uere.info | Get free high quality HD wallpapers mould on vertical blinds |
| dig.uere.info/files/images/mould-on-vertical-blinds.html | HD wallpapers mould on vertical blinds dig.uere.info | Get free high quality HD wallpapers mould on vertical blinds |
| hja.uere.info/files/images/cost-vertical-blinds.html | HD wallpapers cost vertical blinds hja.uere.info | Get free high quality HD wallpapers cost vertical blinds | I also looked across 5 high ranking sites in the same industry and noticed they too have these 'dodgy' links in their backlink profiles. Could this be negative link building? If so, does anyone know a way to trace it or get it stop?0 -
Never ending new links and our rank continues to plumet
HI everyone, I've been having an issue with a severe drop in rankings (#2 to #36ish). All of my technicals seem to be ok, however I seem to be getting my images hotlinked (which I have killed in nginx) from these spam like pages that pull and link to an image on my site, then link again with a " . " for the anchor. Even more strange is that these pages are titled and marked up with the same titles and target key words as my site. For example, I just got a link yesterday from a site leadoptimiser - d o tt- me which is IMO a junk site. The title of the page is the same as one of my pages, the page is pulling in images relevant to my page, however the image sources are repos EXCEPT for 2 images from my site which are hotlinked to my pages image and then an additional <a>.</a> link is placed to my website. I have gotten over 1500 of these links in the past few months from all different domains but the website (layout etc) is always the same. I have been slowly disavowing some of them, but do not want to screw up anything in case these links are already being discounted by G as spam and not affecting my rank. The community seems to be really split on the necessity of disavowing links like these. Because of these links, according to Ahrefs, my backlink profile is 38% anchor text of "." . Everything else checks out in my own review as well as Moz tools and Ahrefs with very high quality scores etc. Webmasters is fine, indexing is fine, pagespeed insights is in the 90's, ssl is A+. I've never had to deal with what seems to be an attack of this size. Thanks.
White Hat / Black Hat SEO | | plahpoy1 -
Help identifying cause for total rank loss
Hello, Last week I noticed one of my pages decreased in rank for a particular query from #8 to #13. Although I had recently made a few minor edits to the page (added an introductory paragraph and left-column promo to increase word count), I thought the reason for the decrease was due to a few newly ranked pages that I hadn't seen before. In an attempt to regain my original position, I tried to optimize the meta title for the singular form of the word. After making this change, I fetched and rendered the page as Google (status = partial) and submitted the page for indexing (URL only, not including on-page links). Almost immediately after submitting, the page dropped from #13 out of the top 50. I've since changed the meta title back to what it was originally and let Google crawl and index the page on its own, but the page is still not in the top 50. Could the addition of the page description and left column promos tipped the scales of keyword stuffing? If I change everything back to the way it was originally, is it reasonable to think I should regain my original position below the new pages? Any insights would be greatly appreciated!
White Hat / Black Hat SEO | | jmorehouse0 -
Determining if our ranking is due to increased competition
Hello, I'd like to give you a list of DA/PA and see if the slipping of our rank is due to competition. This if for our main keyword. Below is the top ten sites in our industry - their DA and PA for this head term. This is for the plural form of the keyword - a product term. If I don't say differently the following are where the title has the keyword in it exactly and also these are ecommerce site listings. Does this look like we are being outdone by competition or would you say that there might be some other cause: 1. DA 85, PA 38 2. DA 34 PA 34 (These guys are mostly paid links by the way) 3. DA 100 PA 55 (singular form of keyword and also informational site) 4. DA 91 PA 41 5. DA 23 PA 24 (The only thing I see about this one is that their backlink profile is very white hat and they have the nicest looking site in our niche) 6. DA 29 PA 31 (exact match domain) 7. DA 99 PA 1 8. DA 22 PA 34 (Guide including infographics - doesn't sell products themselves) 9. DA 96 PA 1 10 DA 26 PA 38 -- This is us with 57 total root domains sitewide and 43 root domains to the home page. Let me know what additional information you need.
White Hat / Black Hat SEO | | BobGW0 -
Sudden Drop in Keyword Ranking - No Idea Why
Hi Mozzers, I am in charge of everything Web Optimization for the company I work for. I keep active track of our SEO/SEM practices, especially our keyword rankings. Prior to my arrival at the company, in January of this year, we had a consultant handling the SEO work and though they did a decent job on maintaining our rankings for a hefty set of keywords, they were unable to get a particular competitive keyword ranking. This is odd because other derivations of that keyword which are equally competitive are all still ranking on page one. Also, full disclosure, they were not engaging in any questionable linking. In fact, they didn't do much of any link building whatsoever. I also haven't been engaging in any questionable content creation or spammy linking. We put out content regularly as we are a publicly traded company - nothing spammy at all. Anyway, one thing I tried since February was engaging in a social media sharing campaign among friends and coworkers to share the respective page and keyword on their Facebook and Google+ pages. To my surprise, this tactic worked just like natural search usually does - slowly and through the months I saw the keyword rank from completely invisible, to page 6, to page 3, to page 2, and finally onto position 6 page one as of just last week. Today, unfortunately, the keyword is invisible again :(. I am perplexed. It's tough to build links for our company as we are in the public and everything we do has to be approved by someone higher up. I also checked our webmaster tools and haven't seen any notifications that can give me clue as to what's going on. I am aware that there was a Penguin update recently and there are monthly Panda updates, but I'm skeptical as to whether or not those updates would be correlated to this because, at initial glance, our traffic and rankings for other keywords and pages don't seem to be affected. Suggestions? Advice? Answers? Thanks!
White Hat / Black Hat SEO | | CSawatzky0 -
Hits in H1 will improve ranking by regular crawling ?
Hello ! I was wondering if it's a good idea to keep the "Hits" in the H1 ? http://www.ibremarketing.com/item/netapp-e5400-storage-system.html Will Google come to check regularly the update (new information if I'm right) or if he will not like the idea to come back just for hits update. As I have very good results on this part of the website, I do not want to take any risk. Thanks a lot !
White Hat / Black Hat SEO | | AymanH0 -
What does Youtube Consider Duplicate content and will it effect my ranking/traffic?
What does youtube consider duplicated content? If I have a power point type video that I already have on youtube and I want to change the beginning and end call to action, would that be considered duplicate content? If yes then how would this effect my ranking/youtube page. Will it make a difference if I have it embedded on my blog?
White Hat / Black Hat SEO | | christinarule0