Need clarification on Linking strategy and whether I am doing more harm than good?
-
I wanted to get an opinion of whether a new strategy is wise or profoundly idiotic. Here is the scenario.
We have a branded site that offers villa rentals around the world but we also have separately branded geo specific websites that focus on villas rentals at a specific destination meaning the villas are mutually inclusive on the sites but we try to differentiate them with different descriptions and markups.
This is what we did. We have a magazine associated with the global company that posts articles 1 to 2 times a day and it is set up as a subfolder on the global website. The articles have revelant links to the global company landing pages as well as relevant villa pages. Additionally, we embed links to the geospecific websites as well if an article features a destination, topic or villa that is relevant to both the geospecific and global website. Moreover, In we have aggressively cross linked relevant keywords from specific villa pages (ie villa xyz on Barbados) to the magazine as well as to the root domain of the global website and other relevant pages. But we do not link the geospecific site back to the magazine or global site.
Since we implemented this strategy, the rankings on our global site have dropped and the specific villa page on the global site (villa xyz on Barbados) has dropped precipitously for that villa xyz keyword.
The complicating feature in all of this is that we have been launching new sites and fixes in the past month so I am not exactly sure what is the cause of the drop but I have a suspicion that the aformentioned issue may be a contributing factor.
Any advice would be greatly appreciated.
-
Thank you very much for your kind and considerate response.
Rob
-
Hi,
Good question.
-
You can link from the main website to the others, passing the good rank. No otherwise. Except a few ones for UX experience.
-
It is not recommended to use the exact keyword in the anchor text. You are "donating the rank" and compete with your owns.
-
If you have too many outbound links, it looks spam for some crawlers. It has to be equilibrated.
-
Visitors that goes directly to a new domain, by not visit a second page in the website, are rising the bounce rate and decrease overall rank due to the algorithms have understood that your visitors leaved due to they had a poor experience. Therefore, in short time will show your website lower in SERPs due to it seems your visitors did not liked what they found and what you promised in your meta tags was not accurate. We know it is not true, but algorithms do not think, they react to signals only.
As far as I understand, many Real Estate blogs are on completely different domains, mostly due to the bounce rate tends to be high, because visitors go to the property itself, they do not to read a second page in the blog. In this case visitors go to the new villa domain, causing damage to the blog; since your blog is in the main website, damaging over all due to bounce rate & UX.
Hope it is clear enough - English is not my first language
Ma Verónica B.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
If I disavow bad links on "disavow link webmaster" will they still show up on my moz reports?
We recently found out we have a lot of bad links linking back to our website from spam sites, I disavowed them through the google disavow link webmaster. On my moz report it still shows the links, is that normal?
Link Building | | Ryan.Cruz0 -
Gained a number of new 'do-follow' links - Good or Bad?
So, my client's site is on a subdomain of the parent site and there were a number of links previously pointing to the subdomain site from the main site which were all no-follow so were purely for referral/traffic benefits. Around the end of February, the main site changed all the links to 'do-follow'. Is this likely to have caused the decline we've recently seen in organic traffic to the site and a drop in rankings? I'm curious as to how that could have affected the site as we didn't know and have only just found out about it but I'm not sure how to show that it's led to a decline. Any help is appreciated!
Link Building | | soapmed1 -
Spammy links
Hi I was reviewing a clients link profile and found a lot of the links they have pointed at their domain have the anchor text "Buy Viagra" or "buy viagra online" and similar. Now the website has absolutely nothing to do with this kind of business so no doubt these links are spammy. To my knowledge the website has not been penalised by Google so far. Is it best to disavow or just leave alone? Kind Regards
Link Building | | TheZenAgency0 -
Internal links
hey guys, these days should internal links within your site carry no-follow tags? or does it really matter? thanks!!
Link Building | | tm46150 -
My site has more than 1,341,796 total links but only 500 external links after months of SEO. Please help me ,not sure what went wrong.
My site has more than 1,341,796 total links but only 500 external links after months of SEO. Please help me ,not sure what went wrong.
Link Building | | rsethia1230 -
Keyword strong domains`and Good Link Building Techniques
Is it still a vital tactic if you can get a keyword strong domain in your seo strategy. I have been using an outsourced link building company and we have been soing social bookmarks and directory listings and forum posts. What i sthe best way to check if a link is good ? Look forward to any help, I am a new member
Link Building | | simon.paul0 -
Links - In need of ideas
Hi there! I have tried my best to get quality back links to my http://www.petmedicalcenter.com site but I feel like I have hit a wall. I have searched my competition to see what links they are getting and have been successful with some. Some websites just don't respond. Are there any valuable resources I am missing? Or ideas? My biggest concern is ranking well for the search term "vet las vegas" and "las vegas veterinarians". So far I have managed to get to the second page on Google. Thanks in advance for your help!
Link Building | | PMC-3120870 -
Link Churn - where have all my links gone?
I am sure most of you have asked yourself the question I'm asking right now.. Where have all my links gone? I am starting to get twitchy now. I would estimate we have lost around 60% of our links in the past 3 weeks. Does anyone have any comeback stories? Feel like I am back to the start again. I have made a number of changes on the site not least removing a reciprical link page.. that had over 200 links on it but from reading one of Rand's tweets is it true that linking out could be good again?
Link Building | | robertrRSwalters0