Moz keyword mention on-page counting errors

[iweb_agency]

Hi.

Moz is showing 18 mentions of the keyword 'street furniture' on this landing page https://www.broxap.com/street-furniture.html

But I can only count 6 in total in the body copy and 13 if you include navigation links. This is the same on other pages too for that keyword. Does anyone know where it's counting these extra keywords from? I don't want to fall foul of keyword stuffing but as far as I can see we're not! Could Moz be miscalculating?

Any help appreciated!

Thanks

Joe

[iweb_agency]

Ok thanks, makes sense. Thanks for your help, much appreciated.

[ViviCa1]

For optimisation purposes I would only look at the body as you can't really help repetitions in navigation, breadcrumbs etc on an ecommerce website, but Moz is probably counting all occurrences within the page source code but outside of tags (so not page titles or meta tags or alt attributes but all occurrences within the menu whether visible or not - they are visible in the source code).

[iweb_agency]

Ah, got ya, thanks

I was under the impression the count was based on body copy only and didn't include navigation links. But I guess that's not the case then!

[ViviCa1]

Hi, I can see a few more. 6 in the text main body + 2 in the menu in the main body + 2 in the sidebar menu + 1 breadcrumb + 1 in the top level navigation + 6 in the opened top level navigation. That's 18.