Local SEO: Spain - having trouble getting to first page
-
Dear, Moz community
We are an online advertising website / direcotry. Lately we discovered that our website due to technical error was in English rather than Spanish and was not ranking in the local Spanish google.es at all. After changing the main language we quickly climbed to 2nd page with rankings in google.es .
**My question is on top of regular SEO (Link building, content, blog) what could we do to help us rank quicker in local google.es. **
The same keyword ranks in google.com as #3 but not in Spain. Should we put in the effort to work with local directories? Google MyBusiness is not an option as we are not a bricks and mortar business.
-
If you want to rank for local you should try to implement schemas at your website. Another option is to make a research of your competition. So if you are in the second position why don't you are making a research about the first place? backlinks / anchor text / referring sites.
Instead of trying to optimize everything, I always try to optimize those factor that will help to beat the competitor next to me on the top.
-
Tricky one to answer without knowing more details really to be honest, but here's some things to consider:
- Do you have many backlinks from decent, Spanish websites? If not, I'd have a think about how to get some (don't go for low quality of course!).
- You say you're not a bricks & mortar business, but do you have a Spanish address & phone at all? If so, do you have any citations? Are there (again, decent/quality) sites you can get the site listed on?
- How's your international SEO set-up? For example, geographical targeting in Search Console for the domain or subfolder/subdomain (/es set to Spain, unless Spain is the default, in which case Spain set as the target for the entire domain), hreflang settings...
- How well is your Spanish SERP snippet (title & description) optimised for CTR? Can you make any changes (without negatively affecting SEO) to increase your click through rate from the search results? (Think good, enticing wording in your < title > tag, a decent meta description that pulls-in folk's interest).
Just a few thoughts
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Getting rid of pagination - redirect all paginated pages or leave them to 404?
Hi all, We're currently in the process of updating our website and we've agreed that one of the things we want to do is get rid of all our pagination (currently used on the blog and product review areas) and instead implement load more on scroll. The question I have is... should we redirect all of the paginated pages and if so, where to? (My initial thoughts were either to the blog homepage or to the archive page) OR do we leave them to just 404? Bear in mind we have thousands of paginated pages 😕 Here's our blog area btw - https://www.ihasco.co.uk/blog Any help would be appreciated, thanks!
Technical SEO | | iHasco0 -
SEO for Parallax Website
Hi, Are there any implications of having a parallax website and the URL not changing as you scroll down the page? So basically the whole site is under the same URL? However, when you click on the menu the URL does change? Cheers
Technical SEO | | National-Homebuyers0 -
Will Adding Publish Date at end of Page Title for Blog posts Hurt SEO?
I'd like to be able to easily track blog posts by month but in Google reports when you set a date range obviously older blog post still appear and with amount of blog posts we generate without seeing the date in the title it's not obvious what was published and when it was published. For example if a Blog Title was "/dangers-of-sharing-KM-knowledge-01-11-15 would it hurt SEO? The reason is I'd like to have a quick way to know how new posts do each month compared to older content
Technical SEO | | inhouseninja0 -
Will using tabs on my page for navigation hurt SEO
Currently we have tabs on some pages that are set so that the page shows all the content for search engines on one page, but the user sees only part of the content until they click a tab. We are unable to use title tags for the tabbed areas. We think this hurts us from an SEO standpoint. We are getting only 3 keyword where we could have 12 if they were individual pages. What is the thought on using tabs and is it okay? Has there been any case studies on this?
Technical SEO | | cayseo0 -
Troulbe with finding goole place local page
Once you create your Google Local page ( via maps.Google.com) and create your business listing, you must wait for verification via digits sent on a postcard. Once you receive the verification code you can enter them - but where? I went to https://www.google.com/local/verify ( and am logged in as a client in their gmail account) but it can't find any pending listings to verify. Entering the phone number shows no previous data entered, and i must start all over again entering the client data. And there is no way i know of to find that listing and all the data entered to manage and verify it. Naturally this is very frustrating because i've done this before dozens of times and never had this problem. Reading the Google documents is a waste of circular reasoning on me. any suggestions?
Technical SEO | | Jacog0 -
Page MozRank and MozTrust 0 for Home Page, Makes No Sense?
Hey Mozzers! I'm a bit confused by a site that is showing a 0 for home page MozRank and MozTrust, while its subdomain and root domain metrics look decent (relatively). I am posting images of the page metrics and subdomain metrics to show the disparity: http://i.imgur.com/3i0jq.png http://i.imgur.com/ydfme.png Is it normal to see this type of disparity? The home page has very little inbound links, but the big goose egg has me wondering if there is something else going on. Has anyone else experienced this? Or, does anyone have speculation as to why a home page would have a 0 MozRank while the subdomain metrics look much better? Thanks!
Technical SEO | | ClarityVentures0 -
How do you add a description to the Meta Description area to Tag Pages in Wordpress? This way I do not get the errors: "Missing Meta Description Tag" from SEOMoz Bot? Thanks!
I tried to add descriptions to my tags in Wordpress (well actually one to test), but I still keep getting the "Missing Meta Description Tag" error. Any suggestions on how to fix this in Wordpress? Thanks!
Technical SEO | | jhblogger0 -
So I Get An Interior Page To Rank, But Lower. How does that help?
Hi, So, I have a term that would bounce around #3 to 5 for. I make a page some months ago that is solely targeted to that term. And, voila! Google sees the new page as the best result instead of the home page and the new page ranks, but at #9 or #10. Of course the homepage is a stronger page, but the new page is better targeted to that term. Using the handy SEOMoz toolbar, the homepage has a page authority of 59 and the newer interior page has 32. Both are equally functional to my purpose. Part of me just wants to 301 in the interior page to the homepage and forget about it. It would take forever to get that interior page up to a similar page authority through the magic of links. What do you think I should do. I feel like I'm channeling Wile E. Coyote. Thanks! Best...Mike
Technical SEO | | 945010