What is everyone using for social media reporting now?
-
Now that Moz has retired the social element, I'm at a loss as to what to use instead. What have you all switched to?
We use Hootsuite to schedule Twitter and LinkedIn posts for our clients, and Facebook native mode for scheduling there. At the end of each month I produce an SEO report for each client and up to now, that's always included the social report from Moz. I want to be able to report on the following for Facebook, LinkedIn and Twitter.
- what traffic has come to the client's website from each social channel
- growth in followers/fans
- engagement for the month eg how many retweets, likes, shares etc
- best performing posts on each channel
I've looked at Sprout, but it seems to me that in order for Sprout to give you all the reporting info you need, you have to use it to manage all your social media channels, and as mentioned above, we already use Hootsuite for this. I don't want to switch completely. Twitter Analytics gives me the info I want for Twitter, but doesn't output this to a pdf style graphical report. I just want a nice summary to give my clients every month.
Any ideas as to the best way to report on all this while still using Hootsuite to do the scheduling? My feeling is that I just want a flexible, easy to use and comprehensive reporting tool that covers all social channels, and not a social media management tool.
-
Hi there!
We use Rival IQ for competitor comparisons and amazing PDFs. You can also monitor competitors, and you have as lot of flexibility with measurement.
-
Thanks ViviCa1, I'm also looking at Report Garden to evaluate how useful that could be. Will look at Raven as well.
-
I was going to suggest Sprout but if you don't want to use that, maybe have a look at Raven: https://raventools.com/ I've used it previously for reporting although not specifically for social media reporting but they do have the ability to do social media reporting.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Social Media Tracking
We currently use Sharing from JetPack to offer people the ability to share our blogs on Twitter, Facebook, and so on. Unfortunately the Site Stats provided are not very thorough and not able to be tracked in Google Analytics. Does anyone have a suggestion on which program is best to use for social media tracking? We would prefer to use one program to gather and show all of the statistics.
Social Media | | Prager0 -
Will Google+ pages be added to social tracking soon?
Google+ and YouTube are important social media networks for several of our clients. Are you planning to add them soon? Thank you.
Social Media | | pheffernan2 -
Rel=author and rel=publisher - what to use?
Hi guys i have a big e-commerce website, we have put rel=publisher on our homepage and linked it up with our google + profile. We sell holidays and have a big resort guide full of quality content, do i need to put rel=publisher on those too? It doesn't seem right to put a personal author with a personal google + page on content as the author. Do i simply as a business page use rel=publisher instead? Any advice much appreciated, i find this confusing in all honesty on what benefits the most.
Social Media | | pauledwards0 -
Social Media updating
Hi, I was wondering if anyone would be able to tell me how SEOMoz records social media statistics. Namely when does SEOMoz record new: Facebook Likes Tweets Facebook Shares Google+ +1's I was wondering this because for campaigns that I am running the social media statistics displayed on SEOMoz are different to what is actually there. Thank you for any help.
Social Media | | SueCook_TAOS0 -
Myth or Fact: Social Media Dashboards Bad for SEO?
I want to start using HootSuite to pre-schedule Facebook/Twitter updates, but am plagued by nagging concerns because I have heard that HootSuite may impact SEO in a negative way. Is this truth or bull? If it i true, how so, specifically? And can anything be done to mitigate the negative SEO factors? Also, does anyone prefer another dashboard over HootSuite? Thanks in advance for your inputs!
Social Media | | 406lucy0 -
Social Media Submitter
Hi there How do you submit your linkbait pieces to social medias (Digg, ...)? Do you hire people with highly connected profiles and high success rate so probability for viral spread is bigger? Thanks, Chris
Social Media | | Diderino0 -
What Social Media Buttons/Links When & Where?
Our web development team members are having a debate on when and where to add various social media buttons / links. The crux of the debate is when does adding various calls to social media services become detrimental to page load time. We have really been focusing recently on optimizing page load speed using YSlow and Google Page Speed tools to tweak templates and pages as much as possible. Our webmaster argues that we should be selective on what pages we add Google+, Facebook LIKE, Twitter/Follow buttons. e.g. just 'important' pages such as the home page. Here is a forum link that speaks of this... http://www.webmasterworld.com/google/4358033.htm Bottom line? What are your thoughts on when and where to place various social media buttons and links for Google+, Facebook LIKE and Twitter/Follow. Thanks,
Social Media | | RoyMcClean
Roy McClean P.S. We have pretty much agreed to use AddThis button set on our clients' blog pages that includes FB LIKE and SEND, Google+, Twitter and the AddThis general share buttons.1 -
Google analytics now showing social signals
Looking through Google analytics today and noticed that there is a section under top content that shows number of Facebook likes & shares, tweets, diggs, delicious book marks, etc. Anyone else seeing this? [staff note: see answers, this came from a Chrome extension]
Social Media | | prima-2535090