What is everyone using for social media reporting now?
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Now that Moz has retired the social element, I'm at a loss as to what to use instead. What have you all switched to?
We use Hootsuite to schedule Twitter and LinkedIn posts for our clients, and Facebook native mode for scheduling there. At the end of each month I produce an SEO report for each client and up to now, that's always included the social report from Moz. I want to be able to report on the following for Facebook, LinkedIn and Twitter.
- what traffic has come to the client's website from each social channel
- growth in followers/fans
- engagement for the month eg how many retweets, likes, shares etc
- best performing posts on each channel
I've looked at Sprout, but it seems to me that in order for Sprout to give you all the reporting info you need, you have to use it to manage all your social media channels, and as mentioned above, we already use Hootsuite for this. I don't want to switch completely. Twitter Analytics gives me the info I want for Twitter, but doesn't output this to a pdf style graphical report. I just want a nice summary to give my clients every month.
Any ideas as to the best way to report on all this while still using Hootsuite to do the scheduling? My feeling is that I just want a flexible, easy to use and comprehensive reporting tool that covers all social channels, and not a social media management tool.
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Hi there!
We use Rival IQ for competitor comparisons and amazing PDFs. You can also monitor competitors, and you have as lot of flexibility with measurement.
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Thanks ViviCa1, I'm also looking at Report Garden to evaluate how useful that could be. Will look at Raven as well.
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I was going to suggest Sprout but if you don't want to use that, maybe have a look at Raven: https://raventools.com/ I've used it previously for reporting although not specifically for social media reporting but they do have the ability to do social media reporting.
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