Measure traffic from serp feature
-
Hey
Does anyone know if there's a way of measuring traffic coming through serp features? I know that you can get some info on SEMrush but not traffic coming from those specific results like stories and instant answers. Thanks!
-
Thanks, Andy! I'm more looking into traffic coming from SERP features, I don't think you can get this info in GSC, but please let me know if I'm wrong!
-
Thanks, Brett!
Definitely not the answer I wanted to hear, but the one I was expecting tbh I know you can track SERP features on SEMrush, but this will only tell you for which keywords you rank with SERP features, it doesn't give any information re traffic. I will keep researching this and if I come across any relevant information I will share it here!
-
This isn't the answer you want to hear, but I don't believe there is a way to do this. There is a way to see search traffic coming from different Google properties by removing Google as a search engine in Google Analytics. All traffic from different Google properties then shows up as referral traffic (so for example, I'd get to see traffic coming from images.google.com and traffic from google.fr, instead of everything showing up as Google/Organic).
But SERP features exist on google.com, meaning this is something that won't show up under sources because whether traffic clicks through on the SERP feature or your link, it's still coming from Google/Organic, and altering your settings so it shows up as referral it would still show up as traffic from google.com. Thinking about the way analytics collects data I don't think there's a way for us to determine a click through from a SERP feature unless Google provides that specificity.
If you find any information to the contrary, please share it here, because I'd love to dive into this myself if it's available!
-
Hi Anna,
It would be worth checking out Search Console and head into Search Traffic > Search Analytics.
You can then look at the Queries and see which terms are driving the most traffic - and those that are driving the least! Lots of other interesting information in there too.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why is Indeed.com traffic appearing as organic in Google Analytics?
A large number of sessions in my client's Google Analytics account appear to come from medium: organic and source:Indeed. Since I'm focused on SEO for this project, I'd prefer that Indeed be treated as referral traffic. Any ideas for fixing this issue? Also, and I'm sure the answer is no, is there a way to fix the past data in Google Analytics that has already reported Indeed as an organic medium?
Reporting & Analytics | | Kevin_P0 -
How can I distinguish new visitors from existing (customers) in Google Analytics to attain an avg # of new visitor traffic per day/week?
i do marketing for a business software site where we have hundreds of clients and each account has on avg 100 users. I am having a very challenging time to attempting to figure out the real number of unique traffic that our site receives. **(what's creating the issue is that we have thousands of user accounts where our users log-in via our site to access our app/platform). Would love help with this! Christian
Reporting & Analytics | | Sundance_Kidd0 -
Why am i seeing google.inc in analytics as direct traffic? Bug?
Recently i have seen two clients sites see a spike in direct traffic coming from google.inc. Is this a bot/bug which i should filter out. Just a bit confused why google.inc has visited our clients site 676 times! Any insight would be great.
Reporting & Analytics | | BlueWren1 -
Why my WMT is showing more clicks than my Google Analytics Organic Search Traffic?
Hello Everybody, Can somebody help me figure out this puzzle: My WMT is showing 6000 clicks, while my Organic Traffic in Google Analytics is showing only 3500 daily ... how is that possible? Best Regards
Reporting & Analytics | | Muhammad_Jabali0 -
UK SERPS update
Hi All, Anyone else seeing major changes in the google.co.uk SERPS results.Across about 12 different clients we have seen gains and loses. Sub pages seems to be suffering more than homepages. Any idea what has been targeted? With think it might be anchor text but were not sure. Noticed first dips on Monday and it has been rolling out across different niches all week. Thanks
Reporting & Analytics | | highwayfive0 -
Does anyone know what's happened to google analytics -> traffic sources -> SEO -> queries many of my accounts are showing a drop to zero in the laste few days
Howdy mozzers It's in the question title really. Zero impressions showing for the last few days on. Multiple accounts Any thought out there
Reporting & Analytics | | Big_Partnership0 -
Big Traffic Drops in Bing
I have a client that has been struggling with their organic traffic the over the past several months. We figured they had been hit by Penguin and some of Google's other algo changes...But I just dug in a little deeper in Google Analytics, and their traffic is actually up year over year for Google organic, but they are down 75% + for both Bing and Yahoo organic. They drop seemed to occur around April, 2012, and they have rapidly lost Bing and Yahoo traffic ever since. Can anyone help explain why this might be happening? A Bing and Yahoo algo update? Or just fewer people using those search engines possibly? I'm not quite sure how to make up for all the lost traffic in Bing and Yahoo. Any suggestions are appreciated!
Reporting & Analytics | | BlueTent200 -
How to measure number of visits from Google News coming from Google Universal Search (NOT referral coming directly coming from news.google.com) with google analyitcs
I'm running a news site, and I have a problem of accuratly measuring which traffic is REALLY coming from google news. I analyzed a lot of individual articles and I come to the conclusion, that the visits, that come from the google news section in the universal search results are counted as "normal" search engine traffic in google analytics. So if you do a Google search for a topic that includes links from Google news, you don't get an accurate referral count. As an example, if you do a search for "eBay", incorporated into the page 1 search results you may also see Google news results as well.
Reporting & Analytics | | Mulle
If someone clicks on that Google news link that appears in Google search, it shows up in Google analytics as a referral from Google search, when it was actually from a Google news referral. I was already checking google analytics and google news help forums and searched SEO blogs for this. But I wasn't able to find a working solution. Can anybody help me out with this problem? Thanks so much, Matthias0