Measure traffic from serp feature

[Anna_9]

Hey

Does anyone know if there's a way of measuring traffic coming through serp features? I know that you can get some info on SEMrush but not traffic coming from those specific results like stories and instant answers. Thanks!

[Anna_9]

Thanks, Andy! I'm more looking into traffic coming from SERP features, I don't think you can get this info in GSC, but please let me know if I'm wrong!

[Anna_9]

Thanks, Brett!

Definitely not the answer I wanted to hear, but the one I was expecting tbh I know you can track SERP features on SEMrush, but this will only tell you for which keywords you rank with SERP features, it doesn't give any information re traffic. I will keep researching this and if I come across any relevant information I will share it here!

[brettmandoes]

This isn't the answer you want to hear, but I don't believe there is a way to do this. There is a way to see search traffic coming from different Google properties by removing Google as a search engine in Google Analytics. All traffic from different Google properties then shows up as referral traffic (so for example, I'd get to see traffic coming from images.google.com and traffic from google.fr, instead of everything showing up as Google/Organic).

But SERP features exist on google.com, meaning this is something that won't show up under sources because whether traffic clicks through on the SERP feature or your link, it's still coming from Google/Organic, and altering your settings so it shows up as referral it would still show up as traffic from google.com. Thinking about the way analytics collects data I don't think there's a way for us to determine a click through from a SERP feature unless Google provides that specificity.

If you find any information to the contrary, please share it here, because I'd love to dive into this myself if it's available!

[Andy.Drinkwater]

Hi Anna,

It would be worth checking out Search Console and head into Search Traffic > Search Analytics.

You can then look at the Queries and see which terms are driving the most traffic - and those that are driving the least! Lots of other interesting information in there too.

-Andy