Can lost pages be redirected with a 301 in order to do not lost keyword rankings?
-
Hi, I have got a website and some posts rank well, but I am not so interested in keep them for branding reasons.
So I planned to do 301 redirects to home and remove those contents.
Is it ok?
Thanks!
-
** redirected with a 301 in order to do not lost keyword rankings?**
If you redirect, you are probably going to lose most of those rankings and traffic because those pages do not exist on your site anymore and it was the pages that qualified you to appear in the SERPs for those keywords and the content that earned your rankings.
If those keywords and their traffic are still important for you, then create a new page with a new article that suits you, optimized for those important keywords and redirect there. A better way would be to simply post new content on the currently existing page. Those are the best ways to hold traffic when you don't want to continue with certain content.
We have often changed our mind about content and done complete rewrites in the original URL. Works great.
-
Hi,
Rather than redirect an article to the homepage, if you just don't want it on the site anymore, either redirect it to something similar or just remove and 404 it. Homepage redirect doesn't offer any benefit to someone landing on that page.
If your 404 page is good, then you can recommend other articles that they may be interested in?
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Multiple page rank - harm or good?
Can someone explain this to me, as I just ranked a page on our website and intended to do the same for 3 other pages. our home page is currently ranked well, but after reading this (below from Moz) I'm concerned if i'm doing more harm then good. I just ranked the page 3 days ago, I haven't seen any drops yet. When multiple pages with the potential to rank well are combined into a single page, they not only stop competing with each other, but also create a stronger relevancy and popularity signal overall. This will positively impact your ability to rank well in the search engines. Thanks in advance, Lauren.
On-Page Optimization | | MissThumann0 -
Why my keyword rank fell down while I didn't do anything wrong?
Hi! I just got ranking results for the past week, and I am a little bit confused about what I saw. Two weeks ago, I optimized one of my website's page for the keyword "viking appliance repair in Los Angeles" (was #43 before), and one week later I found it on the second page of Google (ranked #21). I continued working on other pages thinking that all I need to do for "viking appliance repair in Los Angeles" to get it ranked even higher is to gain high quality inbound links. But for some reason updated ranking results I got today show this keyword fell down and now ranked #51. Could you please tell me why that might happened? What affected this keyword performance while I didn't do anything with it in between that much?
On-Page Optimization | | kirupa0 -
301 redirects. If new website is a different business does it still send link authority?
Hi Guys. I'm a music producer and studio owner. I want to start a new business for online music mixing. Instead of starting from scratch I want to use a 301 redirect from my previous site that has built up a little authority over the years. However, the old site is purely for my music studio, there is no mention of online mixing services. Will Google consider this 'odd'? Pass less link juice? Or perhaps pass no authority at all if Google 'decides' the 2 business are unrelated? Cheers in advance guys. Isaac.
On-Page Optimization | | isaac6630 -
Should old pages that have being 301 redirected but have no/mimimal traffic be deleted?
In other words, I have pages from years ago that are redirected but how can I tell if traffic still flows through them? And if there is no or minimal traffic should the 301 be deleted? Linck
On-Page Optimization | | LinckB0 -
Should I use bolded keywords for keywords in the content throughout the page?
If I'm trying to optimize for a specific keyword, should I bold all of the keywords that appear in the content of the page or just one or two? or none at all?
On-Page Optimization | | globalrose.com0 -
Could incorrect H1 tag stop a page ranking?
A few weeks ago I added an image to the top of each page and somehow (I've only just noticed) the image was inside an h1 tag. Presumably this would be the first element google would crawl and would it consider the image the h1 possibly confusing google about the pages content? My actual h1 further down the page would then possible be disregarded by google? The pages I am talking about have dropped in google and I wonder if this could have been the issue?
On-Page Optimization | | SamCUK0 -
Keyword rich domains - Which are the best domain extensions for ranking in the UK other than .com or .co.uk
Hey there, In the absence of getting a keyword rich .com or .co.uk domain am wondering how influential .info, .org, .net domains (or any others) are in comparison? Does anyone have any comparison info to share please?
On-Page Optimization | | Wallander0 -
My homepage no longer ranks for a keyword, instead a page from the blog now appears in the results
Hello, Our site used to rank for a specific keyword - "eco products", with a link going to the homepage. However, in the last few weeks, we've noticed that the home page no longer ranks for this keyword, and instead the second result on the page is a link to a catagory page on our blog. I'd be very grateful if anyone had any information about why this might have happened, and what possible steps I could take to remedy the situation. Many thanks, Sophy
On-Page Optimization | | sophycolbert0