Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How do I rank inside the knowledge panel in the "people also search for" section?
-
Hello fellow Mozzers,
In Google's knowledge panel there is a section at the bottom that says "people also search for" and a list of competitors is displayed. I'm hoping to get some information I can use to get my client listed there on top of the local organic results. The more SERP presence, the better. Attached image should provide clarity to those who are confused. I suspect I know the answer to this question, but since I can't find a source to verify my beliefs, I'm crowdsourcing. Thanks in advance!
-
Hi Brett!
I've actually been wondering this same thing for awhile now. From what I've found, there isn't a way to specifically manipulate anything on your website with anything (i.e. schema, etc.) that will help get you in this position of the knowledge graph. At the moment, it seems like it is mostly pulling companies that are ranking prominently in the area. That being said, I would focus on getting your website to be one of the most authoritative in the area to improve your chances.
-
Thanks Miriam, you've been super helpful. For the time being I'll close this ticket but if I can get some solid data then I'll happily share the data with the Moz community in one format or another. Cheers!
-
Hi Brett,
This might be of some help https://moz.com/blog/eye-tracking-2016-how-searchers-interact-mobile-serps-desktop but I haven't seen one that focused only on the knowledge panel. I'd love to see one.
-
Thanks Miriam, I don't think there's a ton of value to be had for this one particular client (not enough to make me conduct an extensive study on the matter), but even that is shooting from the hip.
Do you know of a heatmap study that shows how people interact with knowledge panels? If I can prove that X% of users interact with the competitor space on those panels then I may have a case to perform further research. Which if I did, I would share here, because I am a sharing kind of person
-
One of things I noticed when I clicked through some of the profiles was that it was pulling information from Google My Business, which makes me think that the information in there may be tied to it. I have a hard time believing that it truly is as simple as "people also search for (x) website" because I've seen Google posting businesses that are marked as permanently closed in this space, and I can't imagine people are repeatedly searching for a closed business in their area.
-
Hi Brett!
Good question. The People Also Search For results are algorithmic, and like Ria, I've not seen a definitive study on this area of the knowledge graph. What you could do if a client is desirous of making it into that area of the display would be to do competitive analysis of the top businesses currently coming up in this type of result and see if you can find commonalities. For example:
-
What are the local and local-organic rankings for those businesses?
-
What is their proximity to you when you search?
-
What is their proximity to the main business in the knowledge graph?
-
What do their review and link profiles look like?
That's just a start, but it would be how you would need to begin exploring the results of a particular knowledge panel. How much effort you put into this should be dictated by how valuable it would actually be for the client to appear in this feature.
-
-
It seems that the businesses that appear are ones that frequently appear together in the SERPs. I can't imagine that there's much more to it than that. Similar businesses that people also search for by name and businesses that frequently appear together for the same/similar search queries.
I don't think it is necessarily tied to locality, as businesses can appear here that aren't in the local area of the business in the knowledge graph. But obviously if a business is very locally focused then the only businesses that appear there are locally focused too, due to people (for example) not searching for a local plumber and then proceeding to search for a plumber on the other side of the country. Or a local plumber appearing in the same set of SERPs as a plumber on the other side of the country, when they only rank for locally based keywords.
As far as I've seen, there's been no definitive studies on this so I'm just speculating above based on what I've read and seen myself.
-
What an interesting question. I hope someone has the answer.
It has always seemed to me that the businesses I've seen there have been prominent and I've suspected that they get a lot of branded searches.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Has anyone noticed the Google quote request response rate never changes?
We respond to almost 100% of our quote requests, yet every quote email that comes in from Google shows a 27% response rate and it never changes. Has anyone else seen this or have any insight into it?
Local Listings | | r1200gsa0 -
Radius Size around GMB location for google local search
We are a digital marketing agency Our clients are (virtually all) retail automotive dealerships. We compete in various market places coast to coast (USA). Since Google puts retail automotive dealerships under Local SEO umbrella, is it known ( published ) how large is the radius around my client's Google My Business rooftop's address? How wide is their search 'reach' according to Google? Asked another way, in a triangular, three SEO geo area, with one city being at the epicenter of the population dispersion, and my client, versus my client's competitors being different distances from where the majority of the population emanates from, all other SERP factors being equal (assumption) between the two competitors, how far is each clients REACH from a Local Search standpoint. Is this known? Published by Google. ONE example: https://www.google.com/maps/dir/BMW+of+South+Albany,+U.S.+9W,+Glenmont,+NY/42.7662693,-73.8138088/@42.6727121,-73.7993527,12z/data=!4m9!4m8!1m5!1m1!1s0x89dde0fe8829c405:0xd915fb9b3b60bf33!2m2!1d-73.7973301!2d42.589211!1m0!3e0
Local Listings | | GaryT_SEO1 -
Facebook Locations - Good or Bad for Local Rankings?
Our company has multiple (3) offices, including our headquarters, and each has its own Facebook page. Other than the primary company page, the other two locations have only been claimed and do not have posts, reviews, check-ins, etc. Now, Facebook recently granted us access to Facebook Locations, which, if I understand correctly, would remove 2-out-of-3 office pages and add a "Locations" tab to our primary company page where people can see the other offices. _See Starbucks Example: https://www.facebook.com/pg/Starbucks/locations/?ref=page_internal _ I've read mixed reviews regarding using the Locations feature, but nothing definitively answers whether or not this would negatively affect local rankings. Does anyone have firsthand experience going from individual business pages to a single parent business page with Locations? Is there any trustworthy documentation out there about this?
Local Listings | | MPlata1 -
Issue in "Suggest an Edit" feature of Google My Business
"Suggest an Edit" feature of Google My Business is allowing the competitors to change your business details, that too without your prior permission! I have put together a piece on the issue we faced and you can review the same here: https://www.kvrwebtech.com/blog/issue-in-suggest-an-edit-in-google-my-business-is-it-a-bug-or-a-major-pitfall/ What are your thoughts on the same and what should be the right solution?
Local Listings | | varun18001 -
How to change your location for local search results?
Hi Everybody Back in december 2015 I came across this article https://gofishdigital.com/google-results-change-location/ explaining how to change location for local search results using the google emulation tool by setting up new coordinates. This was also picked up by mikeblumenthals' blog as being one of the best way of doing this. I tried it at the time and it worked very well. I tried using it last week and again this week but my location no longer seems to update. I have tried it on fifferent computers located in different locations and still it doesn't work. Does anyone know if this feature is no longer available and if not what else they'd recommend to verify local search results. Thanks
Local Listings | | coolhandluc0 -
No Location option in Incognito Search Settings
I was checking on a client ranking and went to Incognito in Chrome for the search. I went to search settings to set the location and thought I had done something wrong. I closed and went back to search settings and still no location setting. See attached. Interestingly, when I went to my signed in Chrome and set the location and then went to incognito and went to search settings, then location showed up for me. This also begs a question about why Google has this where you must be signed in to set a location in Incognito mode. Thanks for any input you have, Robert G1lS9EK.png cRRlULo.png
Local Listings | | RobertFisher0 -
Will changing my business location affect my ranking for localised searches in my original area?
I run a mobile outdoor personal training service in London, UK (i.e. no bricks and mortar gym). Or, rather, my business is in London (all my clients and the freelance trainers that work for me) but I'm personally due to move out to the county of Suffolk. As I work from a home office and my company's registered address is my home, that means I have to inform Companies House and various government agencies that the company has moved. Does this mean: a) I also must tell Google the company has moved, and; b) if I do will Google start to see my website as being for a Suffolk-based company? I really don't want this to happen: my clientele are mostly in London., I still want to market to Londoners. And if I want to expand the areas covered by my company, Suffolk is not high on my list. You'll excuse me if this is a simple question! Thanks for any help you could give
Local Listings | | fionadoggett0 -
Why I'm I ranking so low on Google Maps
About 3 months I started a website (www.guyetteroofing.com) for my roofing business in Montgomery, Alabama. The site is still a work in progress, however, because the competition doesn't really market via internet it was fairly easy to rank on Google Maps. Within 1 month the business was letter "A" in Google Maps. About 3 three weeks ago my ranking was dropped considerably, not showing up at all in letters A through G. The business is still indexed in Google Maps, but only represented by a small red dot. My website is still ranking pretty high for "roofers in Montgomery", but my position on Google Maps has all but disappeared. I have no idea what I've done to be rank so low on Google Maps but still have a solid position on regular Google Search. I've checked my citations and my NAPs, there are a few inconsistencies but nothing major. How can I rank so far below my competition if I have twice as many citations, an actual website, and a Google Plus page?
Local Listings | | billyguyette0