If I use schema markup for my google reviews, would it be smart to have Google review's on my home page?
-
Hello, Moz's
I'm thinking about added scheme markup to show my google reviews. I have a 4.8 rating and 25 reviews.
I'm thinking about added scheme markup to show my google reviews. I have a 4.8 rating and 25 reviews.
My first question is: when people see that and then visit my site, would it be good to have the Google reviews on the home page?
My second questions is: Is there any reason why I wouldn't want to add this to my site? None of my competition has done this, so I'm a little apprehensive?
Thanks in advance
-
Hi BlueCorona, How you doin? I would like to ask you a question, I am wondering if I can integrate my google ratings to my homepage using schema scripts. That being said, my plan is to include the numerical ratings through AggregateRating and hopefully be displayed on Google's SERP when someone searches for my website.
Since you mentioned that we can feature the said overall ratings. What would that link be? Should the link be visible on the Homepage itself? Example: "See all reviews" (This will be the anchor text pointing to our google profile placed somewhere in our homepage). *** OR *** Should the link be included on the schema script only. Let's say it will be included on the RelatedLink or SameAs property.
Looking forward for your insights. Thank you and have a nice day!
-
What Miriam_ Is saying is 100% correct. Thank you for updating me, Miriam!_
I would recommend utilizing a system of getting your own testimonials/reviews reputation stacker is a great one so is white spark I have provided some URLs below you are paid services that allow you to cultivate your own unique testimonials which you can then use schema on however like it is stated below and Marion said you cannot use schema on reviews that are from websites other and yours. Meaning they had to show up there first.
- https://reputationstacker.com/ (great tool)
- https://whitespark.ca/reputation-builder/
- https://whitespark.ca/review-handout-generator/
- https://whitespark.ca/google-review-link-generator/
"The big change here is that when you include third-party syndicated reviews that are not “directly produced by your site,” you should not mark up those reviews with schema. Only “directly produced by your site, not reviews from third-party sites or syndicated reviews” should be marked up, according to these guidelines".
https://developers.google.com/search/docs/data-types/reviews#local-business-reviews
All the best,
Tom
-
If you do decide to add schematic markup to your website for reviews, ensure you are following the guidelines. These were recently updated and you want ep avoid being penalized for featuring third party reviews incorrectly on your website.
Instead of featuring the reviews themselves, you could features your overall google rating. But if you do this, we recommend making sure you include a link to your Google profile to verify that the rating is correct.
Let me know if you have any questions about implementing the schem correctly!
-
Hi There!
No, this would not be a recommended practice to markup your third-party reviews with Scheme. Google recently updated their guidelines specifically regarding this. For more on this, see: http://searchengineland.com/google-updates-local-reviews-schema-guidelines-257745
-
Ok, that looks complicated, but thank you so much!!
I'll try and figure it all out, although I have a company doing it for me, I still like to know what they're doing.
-
The only reason I can think of why you would not want to is if you're in some sort of industry where it is not relevant but those are hard to think of. As far as putting schema on your reviews I strongly recommend it below are two generators of micro data and one of JSON-LD schema use one you like.
- https://webcode.tools/json-ld-generator/review
- https://webcode.tools/microdata-generator/review
- http://tools.seochat.com/tools/review-schema-generator/
- another generator for basic schema https://hallanalysis.com/json-ld-generator/
- and if you use WordPress https://wordpress.org/plugins/schema-app-structured-data-for-schemaorg/
** This is a great article on how to get the stars where your or .8 to show up underneath the snippet the Google SERPS**
https://whitespark.ca/blog/how-to-use-aggregate-review-schema-to-get-stars-in-the-serps/
here is an example of code you could use
All the best,
Tom
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Purchasing and rebranding practice with bad reviews
An optometrist is looking to buy a practice with really bad Google reviews. They want to rebrand it under their name. This practice has pretty bad SEO as well. What should they do? Should they just mark the GMB page as permanently closed then make a new one under the new business name? Or is that risky or considered spammy since the "new" practice is also an optometrist? Could Google think it is a duplicate or an attempt to trick them?
Reviews and Ratings | | Mike-i0 -
Does anyone use an embeddable Google review widget?
Currently, I use an embeddable Yelp review widget on my site. The widget I use has been helpful, but is no longer actively maintained and I'd prefer to show Google reviews instead. Does anyone have a recommendation for a widget to embed Google reviews?
Reviews and Ratings | | Dions0 -
Google Knowledge graph card
Hi everyone, I've got quite a lot of good reviews on Google My Business, but I don't know how to get these to appear on my Knowledge Card. Any ideas for importing these across? I'd also like to include my social media tags in this card, but the HTML that I've tried to use has added the text to my homepage, whereas I wanted it invisible on the homepage but the social tags to show up in search. Cheers!
Reviews and Ratings | | SwanseaMedicine0 -
Google Local Results - Incorrect Listing Url's
I have decided to re launch a small side project that I had to abandon a few years ago. I want to specifically target Google Local Results. I do need to overcome a proximity to centroid issue in a fairly competative niche. Unfortunately a number of my listings i.e. Facebook and Yelp have less than optimal URL's. For example: https://www.facebook.com/businessname.targetlocation.keyword/
Reviews and Ratings | | GrouchyKids
http://www.yelp.com/biz/business-name-key-phrase-and-keyword-location Well you get the idea. NB: None of these listings currently have reviews. Now I know that its best to keep the info consistent across the board, so I wonder if I would be better off scrapping these listings in favor of ones with URL's that match the business name. I can see that I can merge FB pages so am guessing that this would work for FB, has anyone any experience of this? Am assuming yelp will have to be deleted in some way. Any thoughts?0 -
Not able to see star ratings Rich Snippet in Google SERP with use of keyword search
Hello, I am webmaster of http://www.bannerbuzz.com and i have applied google rich snippet http://schema.org/aggregateRating for review star ratings in google SERP. I have checked my link in rich snippet tool, i have attached screenshot, you can see it in screenshot no 1 So according to this result i have implemented code properly. When i have checked site:www.bannerbuzz.com in google, then i can see star rating in some of my website's categories, but when i check some of those keywords in google SERP, then i can not see star rating in those keywords.i have attached screenshot below. with search terms : site:www.bannerbuzz.com you can see it in screenshot no 2 with search terms : vinyl banners you can see it in screenshot no 3 So anyone check the same things and let us know the solution if it possible to see star ratings in specific keywords. Thanks eqdGY3g.png?1 1HD61KN.png NRlmv6D.png
Reviews and Ratings | | CommercePundit0 -
Thoughts on google plus page
Looking for feedback on a client's g+ page https://plus.google.com/116480272521087321856/about
Reviews and Ratings | | Atomicx0 -
How to get star ratings from Google Places to show up for my site in the SERP
Hi my cottage has star ratings in Google places, is there a way to show them under my sites in the google results? Thanks for any advice UKAEds8
Reviews and Ratings | | PottyScotty0 -
How to improve the review to the website ?
Hello guys,
Reviews and Ratings | | WayneRooney
lately we think how we can improve all the reviews on our site from the clients.
We notice that there are all these option regarding to reviews : Google Reviews/Local/Places/+
Yelp
Facebook
www.feefo.com
www.trustpilot.co.uk
www.ekomi.co.uk/uk And much more... Now, the problem here with a lot of these sites, the person that write the review need to register to the site.
Most of our clients, not interesting in register or to open account.
They need something fast that they can write the review and move on. What do you think is the right approach to manage all this ?
We getting a lot of traffic but its seems that we don't advantage all of him regarding to the review part. Any tips here from the expert ? Thank you0