Republishing blog content on LinkedIn and Medium
-
Hi Mozzers,
I'm thinking republishing content from my own website's blog on platforms like LinkedIn and Medium. These sites are able to reach a far bigger (relevant) audience than I can through my own website, so there's strategic reasoning for doing this.
However, with SEO being a key activity on my own website, I don't want to be at risk of any penalties for duplicate content. However, I've just read this on Search Engine Journal:
"there is confirmation from Google... Gary Illyes has stated that republishing articles won’t cause a penalty, and that it’s simply a filter they use when evaluating sites. Most sites are only penalized for duplicate content if the site is 100% copied content."
So, what do people think - is republishing blog content, on LinkedIn and Medium safe? And is it a sound tactic to increase reach?
-
Both Andy and Patrick have provided great responses, and took the recommendations right out of my mouth!
I agree, LinkedIn is a better platform for you to reach your relevant audience so posting your content there is ideal. Don't worry about posting content that already exists on your website, you shouldn't get dinged for it.
-
Hi there
Great answer above from Andy. My clients and I both use LinkedIn and Medium and have yet to see an issue. I have found it to be a great method of distributing content and gaining a wider audience while building my personal brand. Two things I'd like to throw in to easy worries...
First, I always include a link at the bottom of the content that says:
**This post was originally written and posted on MarcelDigital.com **- with a link to the post on Marcel Digital's website.
Second, another technique that I like is how Neil Patel posts on LinkedIn. He posts a good chunk of the article, BUT if you want to read the whole thing, you have to click a link about half way through the article that says "[click to continue reading...]". That way you're doing two things - giving credit to your website for the post and also driving traffic to your website.
Let me know if this makes sense or if you have any questions - good luck!
Patrick -
Hi Robin,
There is no real problem in what you want to do. Medium is a great way to get your content in-front of more people, as is Pulse.
This is what Google has to say on the matter...
- Syndicate carefully: If you syndicate your content on other sites, Google will always show the version we think is most appropriate for users in each given search, which may or may not be the version you'd prefer. However, it is helpful to ensure that each site on which your content is syndicated includes a link back to your original article. You can also ask those who use your syndicated material to use the noindex meta tag to prevent search engines from indexing their version of the content.
I would say go for it - have seen this done many, many times and without any issue.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Blog.ledsupply.com VERSUS ledsupply.com/blog
Hi All- We had a security issue that started on out blog (ledsupply.com/blog) and moved into our shopping cart, so IT suggested and moved the blog to its own server. This means we had to change the URL structure. It's now blog.ledsupply.com/ instead of ledsupply.com/blog...Is there evidence or opinion on whether this will effect SEO/Traffic (assuming we set-up redirects, etc.)? I remember reading that Google suggests having your BLOG be part of your main domain and not a SUB domain, so I'm very hesitant to switch and also welcome any additional security measure suggestions we could set-up, so that we can keep the preferred domain structure. Thank you so much! -Brooke
Intermediate & Advanced SEO | | saultienut0 -
2 URLS pointing to the same content
Hi, We currently have 2 URL's pointing to the same website (long story why we have it) - A & B. A is our main website but we set up B as a rewrite URL to use for our Pay Per Click campaign. Now because its the same site, but B is just a URL rewrite, Google Webmaster Tools is seeing that we have thousands of links coming in from site B to site A. I want to tell Google to ignore site B url but worried it might affect site A. I can't add a no follow link on site B as its the same content so will also be applicable on Site A. I'm also worried about using Google Disavow as it might impact on site A! Can anyone make any suggestions on what to do, as I would like to hear from anyone with experience with this or can recommend a safe option. Thanks for your time!
Intermediate & Advanced SEO | | Party_Experts0 -
Duplicate Page Content - Shopify
Moz reports that there are 1,600+ pages on my site (Sportiqe.com) that qualify as Duplicate Page Content. The website sells licensed apparel, causing shirts to go into multiple categories (ie - LA Lakers shirts would be categorized in three areas: Men's Shirts, LA Lakers Shirts and NBA Shirts)It looks like "tags" are the primary cause behind the duplicate content issues: // Collection Tags_Example: : http://www.sportiqe.com/collections/la-clippers-shirts (Preferred URL): http://www.sportiqe.com/collections/la-clippers-shirts/la-clippers (URL w/ tag): http://sportiqe.com/collections/la-clippers-shirts/la-clippers (URL w/ tag, w/o the www.): http://sportiqe.com/collections/all-products/clippers (Different collection, w/ tag and same content)// Blog Tags_Example: : http://www.sportiqe.com/blogs/sportiqe/7902801-dispatch-is-back: http://www.sportiqe.com/blogs/sportiqe/tagged/elias-fundWould it make sense to do 301 redirects for the collection tags and use the Parameter Tool in Webmaster Tools to exclude blog post tags from their crawl? Or, is there a possible solution with the rel=cannonical tag?Appreciate any insight from fellow Shopify users and the Moz community.
Intermediate & Advanced SEO | | farmiloe0 -
Http and https duplicate content?
Hello, This is a quick one or two. 🙂 If I have a page accessible on http and https count as duplicate content? What about external links pointing to my website to the http or https page. Regards, Cornel
Intermediate & Advanced SEO | | Cornel_Ilea0 -
Looking for guest blogging sites
Hello, Does anyone have a list or a few good guest blogging sites like Myblogguest.com and guestblogit.com (is this a good on?) where you get a link back in return for a quality post? Thanks!
Intermediate & Advanced SEO | | BobGW0 -
Canonical Not Fixing Duplicate Content
I added a canonical tag to the home page last month, but I am still showing duplicate content for the home page. Here is the tag I added: What am I missing? Duplicate-Content.jpg
Intermediate & Advanced SEO | | InnoInsulation0 -
Duplicate Content
Hi everyone, I have a TLD in the UK with a .co.uk and also the same site in Ireland (.ie). The only differences are the prices and different banners maybe. The .ie site pulls all of the content from the .co.uk domain. Is this classed as content duplication? I've had problems in the past in which Google struggles to index the website. At the moment the site appears completely fine in the UK SERPs but for Ireland I just have the Title and domain appearing in the SERPs, with no extended title or description because of the confusion I caused Google last time. Does anybody know a fix for this? Thanks
Intermediate & Advanced SEO | | royb0 -
Duplicate Content Through Sorting
I have a website that sells images. When you search you're given a page like this: http://www.andertoons.com/search-cartoons/santa/ I also give users the option to resort results by date, views and rating like this: http://www.andertoons.com/search-cartoons/santa/byrating/ I've seen in SEOmoz that Google might see these as duplicate content, but it's a feature I think is useful. How should I address this?
Intermediate & Advanced SEO | | andertoons0