Republishing blog content on LinkedIn and Medium
-
Hi Mozzers,
I'm thinking republishing content from my own website's blog on platforms like LinkedIn and Medium. These sites are able to reach a far bigger (relevant) audience than I can through my own website, so there's strategic reasoning for doing this.
However, with SEO being a key activity on my own website, I don't want to be at risk of any penalties for duplicate content. However, I've just read this on Search Engine Journal:
"there is confirmation from Google... Gary Illyes has stated that republishing articles won’t cause a penalty, and that it’s simply a filter they use when evaluating sites. Most sites are only penalized for duplicate content if the site is 100% copied content."
So, what do people think - is republishing blog content, on LinkedIn and Medium safe? And is it a sound tactic to increase reach?
-
Both Andy and Patrick have provided great responses, and took the recommendations right out of my mouth!
I agree, LinkedIn is a better platform for you to reach your relevant audience so posting your content there is ideal. Don't worry about posting content that already exists on your website, you shouldn't get dinged for it.
-
Hi there
Great answer above from Andy. My clients and I both use LinkedIn and Medium and have yet to see an issue. I have found it to be a great method of distributing content and gaining a wider audience while building my personal brand. Two things I'd like to throw in to easy worries...
First, I always include a link at the bottom of the content that says:
**This post was originally written and posted on MarcelDigital.com **- with a link to the post on Marcel Digital's website.
Second, another technique that I like is how Neil Patel posts on LinkedIn. He posts a good chunk of the article, BUT if you want to read the whole thing, you have to click a link about half way through the article that says "[click to continue reading...]". That way you're doing two things - giving credit to your website for the post and also driving traffic to your website.
Let me know if this makes sense or if you have any questions - good luck!
Patrick -
Hi Robin,
There is no real problem in what you want to do. Medium is a great way to get your content in-front of more people, as is Pulse.
This is what Google has to say on the matter...
- Syndicate carefully: If you syndicate your content on other sites, Google will always show the version we think is most appropriate for users in each given search, which may or may not be the version you'd prefer. However, it is helpful to ensure that each site on which your content is syndicated includes a link back to your original article. You can also ask those who use your syndicated material to use the noindex meta tag to prevent search engines from indexing their version of the content.
I would say go for it - have seen this done many, many times and without any issue.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unique content for international SEO?
Hi Guys, We have a e-commerce store on generic top-level domain which has 1000s of products in US. We are looking to expand to aus, uk and canda using subfolders. We are going to implement hreflang tags. I was told by our SEO agency we need to make all the content between each page unique. This should be fine for cateogry/product listing pages. But they said we need to make content unique on product pages. If we have 1000 products, thats 4000 pages, which is a big job in terms of creating content. Is this necessary? What is the correct way to approach this, won't the hreflang tag be sufficent to prevent any duplicate content issues with product pages? Cheers.
Intermediate & Advanced SEO | | geekyseotools0 -
Javascript content not being indexed by Google
I thought Google has gotten better at picking up unique content from javascript. I'm not seeing it with our site. We rate beauty and skincare products using our algorithms. Here is an example of a product -- https://www.skinsafeproducts.com/tide-free-gentle-he-liquid-laundry-detergent-100-fl-oz When you look at the cache page (text) from google none of the core ratings (badges like fragrance free, top free and so forth) are being picked up for ranking. Any idea what we could do to have the rating incorporated in the indexation.
Intermediate & Advanced SEO | | akih0 -
Content Above The Fold (strategies)
Does anyone know if using a wide responsive layout that brings content well above the fold on big screens (but still pushes it down on small screens or mobile devices) is a good option? We have an adsense site that just got destroyed and I'm assuming its this new Google algo that's looking at sites with too big of ads above the fold.
Intermediate & Advanced SEO | | iAnalyst.com0 -
Blog Integration
I have a blog and website, .. I have it under the same domain but it has its own login and dashboard ect..I would like to fully integrate it to my website so it becomes a part of my main navigation... If anyone know's how to do this or even has an idea on where to start it is greatly appreciated
Intermediate & Advanced SEO | | JimDirectMailCoach0 -
I need some blogging advice please!
My name is Matthew and I am a new PRO member and founder of my own Internet marketing company in KS. So far I love the interaction and tools and functionality of seomoz. I am a true student of seo and love the subject. My dilemma is I know a blog is an important piece of any good seo campaign but I know very little about HOW to blog well......this is my new site and blog page. I only have a couple articles so far but many more planned. http://sawwebmarketing.com/seo-blog/ When I read an article that would be particuarly beneficial for my visitors can i post or share that on MY blog (giving the author the credit of course) without google thinking its duplicate content? is there anything specific I need to do with my blog for google to "see" the new, fresh content that is being added to the site? I have seen "tagged" items at the bottom of some blogs. Is this important? Some blogs will have a word or string of 2-3 words that are a link to a specific website. Does this help me or just them or just people reading the blog? **All I know is articles I write need to be relevant to my site and interesting and ORIGINAL and of benefit to my site visitors. ** Any advice that would help insure my blog articles get me all the juice they can would be GREATLY appreciated! Thank you in advance! Matthew ps - my site only went live a couple days ago so I am still working on a few onpage items but ANY feedback about the site itself would be spectacular! Have a GREAT weekend!
Intermediate & Advanced SEO | | Mrupp440 -
301 redirect for duplicate content
Hey, I have just started working on a site which is a video based city guide, with promotional videos for restaurants, bars, activities,etc. The first thing that I have noticed is that every video on the site has two possible urls:- http://www.domain.com/venue.php?url=rosemarino
Intermediate & Advanced SEO | | AdeLewis
http://www.domain.com/venue/rosemarino I know that I can write a .htaccess line to redirect one to the other:- redirect 301 /venue.php?url=rosemarino http://www.domain.com/venue/rosemarino but this would involve creating a .htaccess line for every video on the site and new videos that get added may get missed. Does anyone know a way of creating a rule to rewrite these urls? Any help would be most gratefully received. Thanks. Ade.0 -
Duplicate Content | eBay
My client is generating templates for his eBay template based on content he has on his eCommerce platform. I'm 100% sure this will cause duplicate content issues. My question is this.. and I'm not sure where eBay policy stands with this but adding the canonical tag to the template.. will this work if it's coming from a different page i.e. eBay? Update: I'm not finding any information regarding this on the eBay policy's: http://ocs.ebay.com/ws/eBayISAPI.dll?CustomerSupport&action=0&searchstring=canonical So it does look like I can have rel="canonical" tag in custom eBay templates but I'm concern this can be considered: "cheating" since rel="canonical is actually a 301 but as this says: http://googlewebmastercentral.blogspot.com/2009/12/handling-legitimate-cross-domain.html it's legitimately duplicate content. The question is now: should I add it or not? UPDATE seems eBay templates are embedded in a iframe but the snap shot on google actually shows the template. This makes me wonder how they are handling iframes now. looking at http://www.webmaster-toolkit.com/search-engine-simulator.shtml does shows the content inside the iframe. Interesting. Anyone else have feedback?
Intermediate & Advanced SEO | | joseph.chambers1