Google Panda - large domain benefits
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Hi, A bit of a general question, but has anyone noticed a improvement in rankings for large domains - ie well known, large sites such as Tesco, Amazon? From what I've seen, the latest Panda update seems to favour the larger sites, as opposed to smaller, niche sites. Just wondered if anyone else has noticed this too?Thanks
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Yes, I noticed that big domains (on the basis of popularity and brand awareness among the public) have an enormous advantage in the SERPs. I think that they generally deserve it.
Where they don't deserve it is when they have a single product with a skimpy description but they outrank websites where the entire domain is dedicated to information about that product category and they have offer many different products of that type and all of the supplies and accessories.
Google seems to be very poor at identifying topic-level depth and expertise.
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According to mozcast's big ten tracking, the strongest domains seemed to have increased their percentage of page 1 results on 1/8/2013.
I feel like the trend of big brands dominating the smaller sites has been going on for a while now with no changes in sight.
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