What to do when half of my pages aren't being viewed?
-
My site is roughly 1000 pages. I've begun refreshing older content.
I noticed about half of my pages have no incoming traffic.
Should I look at combining some of these pages and 301 redirecting the former links to that new "bigger" page and then having my home page show that new consolidated content?
They don't have good back links either.
Example layout now:
Home Page
- Restaurants [show list of cuisines]
- User clicks on Italian [show list of all Italian restaurants]
- Choice 1
- Choice 2
Even though my main page is seen by about 100,000 people a month, it doesn't seem like anyone is interested in going down that path so none of the restaurants are clicked.
How could I improve the user interface/experience and incorporate best Google practices?
Thanks,
Steve
-
I like what Chris said here. If your goal is to get more pageviews on these deeper results, then removing the phone and address and only having it on the restaurant listing page may get another click.
However, your main issue in getting users to stay on the site longer is still present. What's the #1 thing other people want to know when thinking about going to a restaurant? "Is the food any good?" Users will still probably try and leave to find reviews on YELP or Google. Maybe trying to include those valuable things will keep users on.
Also, I've noticed your Google Analytics tracking script is in the footer. I know this topic is debated, but you're probably losing out on some data for users who bounce before that script loads. This may make things look worse and increase your bounce rate, but it will give you a more accurate representation of how users are interacting with your site.
-
Hi Stephen,
I followed your path from homepage -> Restaurants -> Italian and found it to be very easy and user-friendly. I think part of your problem with users not following the whole path, may exist with them receiving all the information they need once they hit the "Italian" page. Offered on each one of your restaurant panels are the phone number, address and a link to the restaurant's website. After seeing this information, I'd assume most interested users would visit the website directly or call the place. At first, I did not realize you could click the restaurant's name in order to receive more information, which I assume may be why you're not receiving those extra clicks. I'd try implementing a call-to-action button on each one of your panels such as a "more info" button. I believe that will help direct users to your individual restaurant pages. It may not be groundbreaking, but I think it might be worth testing. Anyway, that's what I got for ya. Best of luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do I ensure that colour variant products aren't flagged for being duplicate?
I have a site with 12 colour variants of 1 style. How do I ensure that these are not flagged as duplicate content as they currently have been?
Technical SEO | | Ashcastle0 -
"Yet-to-be-translated" Duplicate Content: is rel='canonical' the answer?
Hi All, We have a partially internationalized site, some pages are translated while others have yet to be translated. Right now, when a page has not yet been translated we add an English-language page at the url https://our-website/:language/page-name and add a bar for users to the top of the page that simply says "Sorry, this page has not yet been translated". This is best for our users, but unfortunately it creates duplicate content, as we re-publish our English-language content a second time under a different url. When we have untranslated (i.e. duplicate) content I believe the best thing we can do is add which points to the English page. However here's my concern: someday we _will_translate/localize these pages, and therefore someday these links will _not _have duplicate content. I'm concerned that a long time of having rel='canonical' on these urls, if we suddenly change this, that these "recently translated, no longer pointing to cannonical='english' pages" will not be indexed properly. Is this a valid concern?
Technical SEO | | VectrLabs0 -
Changes to 'links to your site' in WebMaster Tools?
We're writing more out of curiosity... Clicking on "Download latest links" within 'Links to your site' in Google's WebMaster Tools would usually bring back links discovered recently. However, the last few times (for numerous accounts) it has brought back a lot of legacy links - some from 2011 - and includes nothing recent. We would usually expect to see a dozen at least each month. ...Has anyone else noticed this? Or, do you have any advice? Thanks in advance, Ant!
Technical SEO | | AbsoluteDesign0 -
OSE says URL redirects to URL with trailing slash but it doesn't.
Site is www.example.com/folder/us and OSE says this URL redirects to www.example.com/folder/us/, but it does not. When I look at the OSE report for the latter version with the "/" it says "No Data Available For This URL". Why would that be? The original URL is www.example.com and it redirects to www.example.com/folder/us. Is this anything I need to worry about? I thought that the trailing / doesn't really mean much anymore but nonetheless, why does it think it redirects there?
Technical SEO | | rock220 -
132 pages reported as having Duplicate Page Content but I'm not sure where to go to fix the problems?
I am seeing “Duplicate Page Content” coming up in our
Technical SEO | | danatanseo
reports on SEOMOZ.org Here’s an example: http://www.ccisolutions.com/StoreFront/product/williams-sound-ppa-r35-e http://www.ccisolutions.com/StoreFront/product/aphex-230-master-voice-channel-processor http://www.ccisolutions.com/StoreFront/product/AT-AE4100.prod These three pages are for completely unrelated products.
They are returning “200” status codes, but are being identified as having
duplicate page content. It appears these are all going to the home page, but it’s
an odd version of the home page because there’s no title. I would understand if these pages 301-redirected to the home page if they were obsolete products, but it's not a 301-redirect. The referring page is
listed as: http://www.ccisolutions.com/StoreFront/category/cd-duplicators None of the 3 links in question appear anywhere on that page. It's puzzling. We have 132 of these. Can anyone help me figure out
why this is happening and how best to fix it? Thanks!0 -
Blank pages in Google's webcache
Hello all, Is anybody experiencing blanck page's in Google's 'Cached' view? I'm seeing just the page background and none of the content for a couple of my pages but when I click 'View Text Only' all of teh content is there. Strange! I'd love to hear if anyone else is experiencing the same. Perhaps this is something to do with the roll out of Google's updates last week?! Thanks,
Technical SEO | | A_Q
Elias0 -
SEOMoz is indicating I have 40 pages with duplicate content, yet it doesn't list the URL's of the pages???
When I look at the Errors and Warnings on my Campaign Overview, I have a lot of "duplicate content" errors. When I view the errors/warnings SEOMoz indicates the number of pages with duplicate content, yet when I go to view them the subsequent page says no pages were found... Any ideas are greatly welcomed! Thanks Marty K.
Technical SEO | | MartinKlausmeier0 -
I have a penalized site and don't know what the cause is
I have a site which appears to have a Google indexation penalty. According to Google because its violating the T/Cs. Here are some background details about the site: The site is a online poker + deposit methods related site on a .co.uk TLD. It has 30+ uniquely written pages, and no advertising at the moment. In June of 2010, June 10 to be precisely, I bought this site from a fellow webmaster/affiliate. After the site 's ownership changed I tried accessing the server, but I couldn't log into it . I noticed that this host had serious problems and the IP was unreachable. After trying for some time the previous owner got me all the content in Word files and I created a new hosting account and re-launched the site on June 28. Between a couple of days after June 10 and June 28, the site was unreachable, and completely de-indexed from Google. When I re-launched the site, I used the default Wordpress Template Twenty Ten, and created new pages with the Word files I received from the previous owner. I waited a bit, but noticed the site didn't get re-indexed. So on August 18th I moved the content of domain xxx.com to yyy.co.uk/xxx/ and 301-ed all the former locations, hoping that this might help yyy.co.uk get indexed..... but nothing. On October 28 of 2010 I submitted my first reconsideration request, which was processed on November 17th without any change. At that time Google didn't say if anything was wrong like now, so I just waited... and waited... and waited some more. At some point I was ready to let this one go, as I didn't/don't see any problems with it. In fact, it used to be indexed before. By now, I removed all links pointing to it that I had control off, and there are hardly any left over. The site as well doesn't have any outgoing links left, so that can't be it either. I also removed a kind-a duplicate keyword heavy menu from the sidebar, as well as the widgets from the footer. Finally I also fixed a problem caused by Yoast Wordpress SEO Plugin, but I only installed this plugin recently, so that could not be the problem that caused the penalty. So after another reconsideration request Google again let me know this site still has issues, but I really have no clue which, or how to find out. I don't feel like doing any work on this site, as there is no guarantee that it will ever lose its penalty. What should I do now?
Technical SEO | | VisualSense0