How important is AMP?
-
I have a client site with 200+ landing pages. We implemented AMP and many of the pages lost a lot of key elements including, sidebars, Calls to Action and footers. Our developer claims that we need to customize each of the 200+ pages for AMP to show those things (don't 100% believe him).
So the questions are:
a. How important is AMP? if we dump AMP will that hurt us? The site is already mobile friendly and clean, loads fast.
b.Does it sound fishy that he says each page needs to be cusotomized to show sidebar, footer content, CTAs? -
dk7,
My experience with amp is that it is not necessary for SEO unless you are writing time sensitive news articles or articles based on current events. These are the real amp pages that google is displaying right now. I have not seen amp product pages or service pages from small businesses show up in the SERPS. Amp will remove all programming from the page so it will mostly be text based. Sidebars and other page elements are not usually displayed with AMP pages. The purpose of AMP is to increase the user experience on mobile devices. So these pages have basic text and some images.
-
Sidebars etc shouldn't be on AMP pages, as they are designed to present the user with the content on their mobile device. They are usually on a separate page, for example, url.com/page/amp, and shouldn't impact the desktop version of the website with regards to different content, sidebars etc.
AMP isn't currently a huge focus for many websites which are mobile friendly as AMP pages will not be shown preference in SERPs over mobile friendly ones simply for using AMP. If you have the option to add it then, of course, go ahead and do so. But if you are confident that you are mobile friendly and load quickly then I wouldn't panic too much over it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
GWT Fetch & Render displays desktop version of site as mobile
Hi team, I noticed that when I request a desktop rendering in GWT using fetch and render, pages render as the mobile version. Screenshot attached. It's related to the VHS units in our CSS (as far as I'm aware). Does anyone know what the implications of this may be? Does it mean googlebot can only see the mobile version of our website? Any help is appreciated. Jake jgScJ
Technical SEO | | Jacobsheehan0 -
What to do with old website still online & duplicate content
I launched a new wordpress site at www.cheaptubes.com in Sept. I haven't taken the old one down yet, it is still at http://65.61.43.25/ The reason I left it up is I wanted to make sure everything was properly redirected 1st. Some pages and images are still ranking but most point to the new site. When I search for carbon nanotubes pricelist and look in images I see some of our images on the old site are still ranking there https://www.google.com/imgres?imgurl=http://65.61.43.25/images/single-walled-nanotubes.1.gif&imgrefurl=http://65.61.43.25/ohfunctionalizedcnts.htm&h=359&w=451&tbnid=HKlL84A_9X0jGM:&docid=N2wdCg7rSQBsjM&ei=-A2qVqThL4WxeKCyjdAM&tbm=isch&ved=0ahUKEwikvcWdxczKAhWFGB4KHSBZA8oQMwhJKCIwIg I guess I can put WP on the old server and do some 301s from there but I'm not sure if that is best or if I should just kill it off entirely? My rankings took a hit on Nov 15th and business has been bad ever since so I'm trying to figure this out quickly. Moz.com and onpage.org both say my site has duplicate content on several pages. I've looked at the content and it isn't duplicate. How can I figure this out? Google likely see's it the same way. These aren't duplicate pages, they are different products. I even searched my product pages to make sure I didn't have 2 of each in there and I don't. With Moz its mostly product tags it sees as duplicate but the products are completely different
Technical SEO | | cheaptubes0 -
What is the optimum schema for a Website and how important is it really is for SEO?
Hey everyone,
Technical SEO | | artdivision
As you all probably has seen Google has changed their structure testing tool and alongside that has also changed what is considered as valid and not valid. I have been struggling with this question for quite a while now where opinions are really split. **1. How important is Schema for SEO? **
2. How far should you go Schema'ing your website pages? From the one hand i can see how it can be easier for a BOT to read a code that has proper "road signs" (our schemas markups), on the other hands, Google is already extremely clever is working out what is the header, sidebar or footer as well as review and or a blog posts (especially for those of us who use Wordpress. Would love to know if someone has seen a "Like to Like" show case with schemas and/or have some factual information regarding what should or shouldn't be done when it comes ot Schema. Dan. x1aw0 -
Ranking for Synonymous Terms (ie. lawyer & attorney)
To accomplish ranking for synonymous search terms, are we better off just letting Google make the connection? Should we put the secondary synonymous term in our page titles? Is it best practice to create a completely unique landing page for the term? Not sure how to go about this. Some examples would be "miami lawyer" or "miami attorney", "obgyn" vs "gynecologist" etc. Any help on this would be much appreciated!
Technical SEO | | RickyShockley1 -
Updating/chaning title tags & meta descriptions
Hi there, Can altering title tags and meta descriptions too often have a negative impact on page ranking? Thank you!
Technical SEO | | ZAG0 -
Author & Video Markup on the Same Page
I just have a quick question about using schema.org markup. Is there any situation where you'd want to include both author & video markup on the same page?
Technical SEO | | justinnerd0 -
Subdomains & SEO
Exact match domains are great for ranking but what about domains which contain just half of the full phrase being targeted? eg. If you owned the domain rentals.co.uk but wanted to target the search term "car rentals" Regarding backlinks, would it be best to link back to your rentals.co.uk homepage (using anchor text "car rentals") or to one of the following: a) www.rentals.co.uk/car-rentals b) car.rentals.co.uk AND 301 redirect to www.rentals.co.uk c) car.rentals.co.uk AND 301 redirect to www.rentals.co.uk/car-rentals
Technical SEO | | martyc1 -
Which do you believe & why? Wordpress posts or pages?
I hear a lot of conflicting opinions regarding when to use pages over posts. If you were using wordpress mainly as a static site and less of a blog would you use pages over posts? Let's say it is a yacht review site. Would you set up most of the content (boat review pages) as pages or posts? I hear some say in that case you would want to use mostly pages and use posts for news related items. Then there are others that suggest only making the few (contact, about, privacy, terms) as pages and everything else created as posts organized into categories. Any thoughts? Also, is there a tool to find out if a website that is not yours is using a page or a post? Thanks
Technical SEO | | PEnterprises0