Google is no longer ranking home page but sub page lower, why?
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We were ranking on page 2 and number 4 for the key word motorcycle tires. Google was ranking our home page jakewilson.com; however, we have been adding new content to our site and doing some internal linking. We pointed some links about motorcycle tires to http://www.jakewilson.com/cl/52/Motorcycle-Tires and now that page ranks but on page 3 not 2. Any thoughts?
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But why would they rank the page lower than the home page was ranked if they think it is more relevant? And the linking is something that needs to be worked on. Up to this point there has not been much done. We are doing more social now though and that should help a little.
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Yes we know we need to fix that, it is just a really big project!
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When that happens it's usually about relativity IMO, G sees the other page as more fitting to the search term but it can also be over optimisation, carefully with your keywords, don't over do them if you can avoid it.
I'm sure there are other considerations like linking but thats what I have found previously.
All the best.
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Yeah, the url structure.
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Are you talking about the URL structure?
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The link profile of your homepage is very well optimized for "motorcycle tires" so it was ranking decently well, whereas your new landing page is not. So, it was a good step creating a specific landing page for that search, both on a SEO level and usability level, but you will not just transfer over rankings.
Perhaps contact those websites that are linking to your home with your ideal anchor text, and get them to switch it to the new landing page? Just don't overdo it with the anchor text.
On a separate note, I'd also work on your taxonomy. You should really have things broken down like /tires/motorcycle and parts/sproket, not the /##/Keyword you currently have. I just tell my designer what I need changed, so it's super easy for me to tell you that lol
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But as of late I am having some problems with my website, and I am curious if anyone of you are also experiencing the same.
The problem is this in SEO it is a SOP that you use your target keyword as your anchor text having the url as the landing page for the page you want to rank for.
But recently the pages I want to rank for specific keywords are going down instead Google is ranking my homepage for keywords I don't want to rank for.
So instead of having my target pages rank it is my homepage that gets shown in Google, now this is what is really interesting the keywords I rank for are not in the meta title, description, keywords of the homepage in fact there are no specific keywords at all in the content!
I checked the backlinks and I have never created any backlinks to my site using those keywords I rank for.
And this is happening at a very fast rate, rankings and pages going down and only the homepage is showing up in Google.
I really want to know your thoughts.0