Google is no longer ranking home page but sub page lower, why?
-
We were ranking on page 2 and number 4 for the key word motorcycle tires. Google was ranking our home page jakewilson.com; however, we have been adding new content to our site and doing some internal linking. We pointed some links about motorcycle tires to http://www.jakewilson.com/cl/52/Motorcycle-Tires and now that page ranks but on page 3 not 2. Any thoughts?
-
But why would they rank the page lower than the home page was ranked if they think it is more relevant? And the linking is something that needs to be worked on. Up to this point there has not been much done. We are doing more social now though and that should help a little.
-
Yes we know we need to fix that, it is just a really big project!
-
When that happens it's usually about relativity IMO, G sees the other page as more fitting to the search term but it can also be over optimisation, carefully with your keywords, don't over do them if you can avoid it.
I'm sure there are other considerations like linking but thats what I have found previously.
All the best.
-
Yeah, the url structure.
-
Are you talking about the URL structure?
-
The link profile of your homepage is very well optimized for "motorcycle tires" so it was ranking decently well, whereas your new landing page is not. So, it was a good step creating a specific landing page for that search, both on a SEO level and usability level, but you will not just transfer over rankings.
Perhaps contact those websites that are linking to your home with your ideal anchor text, and get them to switch it to the new landing page? Just don't overdo it with the anchor text.
On a separate note, I'd also work on your taxonomy. You should really have things broken down like /tires/motorcycle and parts/sproket, not the /##/Keyword you currently have. I just tell my designer what I need changed, so it's super easy for me to tell you that lol
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
zero ranking keywords
My website, pescoonlinebill.com, shows many queries in console but there are zero ranking keywords in MOZ dashboard.
Link Building | | realdy1 -
How to create link from google redirect?
I have seen redirect links from google but not sure how to create one. Please guide if anyone knows the answer. Example: https://images.google.cv/url?q=https://moz.com
Link Building | | Melissacarter3 -
Yandex vs. Google
I own an e-commerce website and my primary keyword ranks on page one of Yandex, but page 12 of Google. I have had some (likely less than optimal) links built to my website over the years. Considering Yandex doesn't take links into account, which is more likely? a. My high ranking on Yandex is indicative of where I COULD be ranking on Google if the unnatural links weren't being held against me. b. My page 12 ranking on Google is indicative that because links are still of value in Google, all of the sites above me have more and/or better quality of them. For example, A LOT more big name sites rank highly in Google as opposed to Yandex... presumably because they have a ton of good links that I (and other smaller sites) can't naturally get. Thoughts?
Link Building | | riahc0 -
Does this count as a backlink to my category page?
I am ranking high with a certain category page and I am reading that I need backlinks to that page. It is going to be a challenge to get a backlink to that specific category page but how about this? Category page URL: www.mysite.com/category/name Backlink to this URL: www.mysite.com/category/name/specific-blog-post (EDIT: Apparently these types of links don't exist! I went into the category page and clicked on a blog post and it just gave me the www.mysite.com/blah-blah-blah) Will that count as a backlink to the category page? Right now I am only getting backlinks to these blog posts: www.mysite.com/this-is-a-blog-post Any help appreciated! EDIT: Well I guess now my question is worthless. But if you have any input, it would be appreciated.
Link Building | | dealblogger0 -
301 Redirect and Google...
Hi all Recently, Google has indexed the landing page url for our product differently. This has just happened. So now, when you used search for "DocRead" you would find the top result being : "http://www.collaboris.com/products/policy-and-procedure-management-software" which is what i want. However, now it's indexing it as "http://www.collaboris.com/products" this page is simply a redirect to our product page as it's part of the menu. If I look in fiddler when requesting http://www.collaboris.com/products I can see its doing a 301 redirect, which is fine. Why is Google storing the wrong url ? I also noticed we dropped in our rankings quite significantly last week.
Link Building | | MarkQJones0 -
How to link blog posts to web pages
In past I would write blog posts and link to a static web page. The link from the blog post to the static web page would be the same keyword(s) as the web page was optimized around. With the latest Google updates, it seems like the keywords linking to the web page need to be varied, but I'm not sure what the ideal system would be?
Link Building | | Doug_Hay0 -
Anchor Text vs Rankings!
Let's say I have a page about houses for sale (which has the biggest number of search queries/month). I want to rank with that page for another variations like house for sale, and house sale. Now, if i build links only with anchor text **houses for sale **(presuming that Google is OK with that) and i will take top 3 for that KW, i will rank very high too for the other two combinations of words? Or Google treats different plural vs singular and the stop word for. This is an example based on site for one client of mine. His site is about Hotels in Mamaia (hoteluri in mamaia in romanian) and i build links with anchor text hoteluri in mamaia. For this KW i took pos 4 but for hoteluri mamaia i am on page 9 from Google.ro. These two combinations of words are 90% the same in my language. For you to know hoteluri mamaia has bigger numeber of search queries/month (6 600 vs 260).
Link Building | | maldiniii0 -
Which parameter does google value more: number of incoming links or on-page optimizations (meta data and keywords)?
I am just starting with the SEO and I have a client in the travel industry whose website is not ranked well on the search engines. After doing the seo audit we see that the website's on-page optimization (meta titles, meta description, meta keywords and h1, h2, etc tags) is bad. At the same time there are very few incoming links into the website. These are the key 2 issues we found. In order to proceed most effectively, what do you think would be more effective to focus on first? Doing the on-site optimization or focusing more on the link building? Do the search engines, in particular, google - weight more either of these parameters? thanks so much for all your advice! all the best egle
Link Building | | queenz0