2 Domains, 1 Brand - Content Marketing Strategy Question
-
I have a customer that has two separate locations for the same business on two different URLs (both connected via Landing Page). I cannot change this. They are in the powersports industry (snowmobiles, ATVs, motorcycles, dirt bikes, etc). The locations are about 10 miles from one another, essentially sell the same brands & products (there are 1 or 2 exceptions), have the same target audience (local & from out-of-state), and have the same goals. They currently rank #1 and #2 for their industry in their area.
They now want a content marketing strategy. I face limitations with the CMS (no blog abilities and technical issues that are out of my control), and content marketing can really only consist of custom graphics & custom page creation. Typically, custom pages are utilized by creating Brand Pages describing the major brands to built out authority in those categories, and then try to branch out from there to create individual product-category pages with more unique content to answer more of a question based on the intent.
I am very concerned about creating content that will be too similar between the two locations and will thus compete with the other location, so I am thinking I should devise a completely different strategy for 1 location over the other. Is that a good idea? I think with the smaller location, I choose the typical route of creating brand pages, product pages, etc, and then with the bigger location, try to focus on unique content such as buyer's guide, local SEO ideas about the area, FAQs, testimonials, etc.
Thoughts/ideas?
-
Start a blog on a subdomain of the main domain. It is hard to do content marketing without a blogging infrastructure. You could easily install WordPress on a subdomain and brand it like the business.
If you a curating content for both locations the key is to not duplicate the content exactly. So if your are creating a post as to what ATV is best. Make sure the title and the content are different between each site. The concept can still be the same.
Split the testimonials by business location. They are technically 2 different stores anyway. As long as you are not copying word for word you should be fine!
-
The client knows that you don't go snowmobiling in your swimsuit and you don't ride a dirt bike in your underwear and no helmet or gloves. The client will advise people to buy the right gear and know that all of this gear has a cost.
I face limitations with the CMS (no blog abilities and technical issues that are out of my control)
I'd tell him that I need the proper equipment. He is asking you to run the cross country dirt bike race butt naked and no helmet.
Tell him that.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Free Duplicate Content Checker Tools ?
Hi Moz, I am really looking for free tools which can carry my content duplication issue, as i visited http://moz.com/community/q/are-there-tools-to-discover-duplicate-content-issues-with-the-other-websites suggested copyscape which is paid. I want FREE to handle my duplication issue.' Thanks in Advance. Best,
Content Development | | Futura
Teginder1 -
Page Content?
So I have review pages for websites on my site, each website has a review around 400-500 words. Recently I had my writers write 2 additional articles on each site but about something they have there. My thinking was interlinking them allowing them to rank individually etc. However now after looking around etc.. I see that content that is upwards of 1000 words or more might be more powerful and the way this is all written etc.. I could easily put it all on one page.... So my question is do I go with 3 pages or 1 page. I can see strength in both
Content Development | | dueces0 -
Does a blog appearing in diff. categories cause duplicate content?
Having a particular blog appearing in different categories or under different tags on a site- does it cause duplicate content? If yes, why ?
Content Development | | Personnel_Concept0 -
How Google judge about duplicate content?
With recent Search engines updates one thing is clear we cannot ignore content. Content marketing definitely going to be most important part of our SEO strategy. I have few doubts about content marketing (circulation of content over web) where I want suggestions of community members. There would be different thoughts so I would like to have as many as responses to know what majority thinks: When we are writing guest posts, does article needs to be unique with each and every blog we are writing or we can safely circulate one good piece of content to 10-15 blogs who are interested in our creative. We have written a good blog post for our own domain. Apart from social sharing should it be posted to other related blogs too or it should be unique to our domain only. Social sharing, mentions, like of blog matters in rankings?Seems yes they do but need to know what majority thinks. Finally what is the safe number to circulate your content over web.
Content Development | | EG0CENTRIX0 -
Matt Cutts and Curated Content -- something is confusing here...
Okay, I read an interview somewhere this week where Matt Cutts said he didn't care much for curated content. Today I searched on that subject and came up with the following video of his: http://youtu.be/zZU7O1BHfyo So, in the video he is going along and saying not to just grab content and repost it. And then at around minute 3:15 he says that, on the other hand, you can have a blog like DaringFireball.net and that's a good thing, because the blogger takes the time to pick and choose what he is posting. I went to Daring Fireball to take a look, and I saw that he writes maybe one line of commentary, and then pastes in a big chunk of the curated content along with a link to the source. This shocked me. How could Matt like that blog -- he keeps telling that he likes original not duplicate, curated content. So, the difference is that a blog can get away with this if they exercise discretion in what they choose to copy and paste? How the hell would the Google algorithm know what the intention of the blogger is? And here I've been wasting my time writing up paragraphs and paragraphs to precede any excerpts I paste in, in fear of getting hit by Google. I'd like to hear your comments on this.
Content Development | | bizzer0 -
Duplicate content on forums?
I am creating a forum. I am concerned that when I create the forum, users will copy content from other places to post onto my forum. How negative/bad is this in terms of google eyes? I am concerned when people copy press releases and re-post it to the forum. Should I make a rule that all content must be typed and not copied? Or is a little copying okay?
Content Development | | sseibel0 -
Integration of content on other sites
(by Google Traductor) Hello, we are able to make agreements with sites of good quality and reputation to integrate our classified ads for agropeuariosector on the websites of these companies. We fear that thesesites begin to index all this content and begin to compete with us in organic positioning. On the other hand this would generateduplicate content? That strategy will be applied in order to do so. Greetings and thanks!
Content Development | | romaro
Robert0 -
Domain MozRank / MozTrust too LOW
I release this site, about 1 year ago: www.bioespaco.com Cant understand why the site has so low value on domain mozrank e moztrust. The page has 1500 visitors/month and 3500 page views/month too. Most of the visitors from Google come to this site, with the keyword "bioespaco" the name of the company. Cant find what is wrong... Looks like something it penalizing the page (or the domain!?) Thanks! GDSAK.png
Content Development | | comercialroldao0