Best site structure for us?
-
Hey guys,
I have a somewhat silly question that I probably know the answer to - but would still like to hear your POV's. We're a WP theme making company but we also build other stuff. Context:
1. All demos for themes currently go under domain.com/Theme_A/ The demo is lorem ipsum so is marked noindex nofollow. That being said we get rocking analytics data usually (not sure if it's still valuable for G after the noindex).
2. Currently we need landing pages for themes and we're running them under domain.com/Theme_A/optimized-landing-page-title.php dofollow and indexed ofc.
My question is...Would we be better off to include all landing pages under a domain.com/wordpress-themes/ category/tax and then go for the optimized-landing-page-title.php page? Does it make any difference either or? Right now we're not REALLY running them on subdomains (though the structure seems like it), they're just folders. We're thinking that more seo juice would flow through the different pages if we have them all under the same category, rather than basically starting from scratch each time under a new folder. Right?
Thanks!!!
-
I am talking about the subfolder and anything past the forward /
-
Hi Andy,
No worries man sorry not trying to be confusing.
Well, I'm assuming you already have the main domain?
if I already have a site architecture which looks like a pyramid including my top keywords as my navigation then I move down through categories trying not to go deeper than three clicks from the homepage.
Like: http://i.imgur.com/Kew1e64.png
So let's say your domain name is example.com I want to create a landing page for dishwashers specifically ones made by Miele
I would create the URL example.com/dishwashers/miele
https://www.distilled.net/blog/seo/why-you-should-map-out-your-sites-information-architecture/
WordPress:
https://yoast.com/site-structure-the-ultimate-guide/
https://www.slideshare.net/dohertyjf/id2013-optimizing-your-websites-architecture-for-seo
https://builtvisible.com/solving-site-architecture-issues/
See: http://i.imgur.com/EA8gfEe.gif
I hope this makes sense if you have any questions please feel free to ask if you already have the architecture in place keep it in place if you do not map it like the photographs.
Hope this helps,
Tom
-
Hey Thomas,
Sorry - not sure I'm getting it? Kw friendly would be the case for all landing page names. so...sub-folder, or main domain?
Thanks!
-
Thank you for clarifying.
Believe if you have a site with parent pages you can benefit from a popular subfolder
but I would go with the most relevant to the keywords.
So to answer your question each with specific keywords
All the best,
Thomas
-
Thomas, thank you for the answer. Much appreciated. However I feel that I may not have accentuated the essence of my question too well.
Let's address it in a very brief way.
Is there any benefit from having all landing pages for wordpress themes we build under the same category, eg domain.com/wordpress-themes vs having them each be in a sub-folder for that specific theme, eg http://bigbangthemes.net/TicketLab_WP/wordpress-ticket-system & http://bigbangthemes.net/Showoff_WP/landing-page/
My gut feeling is that right now the fact that we're building links for individual sub-folders means that we're basically starting from scratch with every new item, and that much more link juice & "trust rank" would flow if all would be under the same category within the main domain.
Thanks!
-
Can you send me the domain?
- http://www.wpbeginner.com/wp-themes/how-to-use-multiple-themes-for-pages-in-wordpress/
- http://www.bloggingwizard.com/top-wordpress-landing-page-plugins/
- https://unbounce.com/landing-page-articles/what-is-a-landing-page/
- a great theme goes a long way!
- https://kinsta.com/blog/wordpress-free-vs-paid-themes/
Do NOT use CAP's in URLs
"My question is...Would we be better off to include all landing pages under a domain.com/wordpress-themes/ category/tax and then go for the optimized-landing-page-title.php page"
Use Yoast or something like it to set the URL & optimized landing page title using WordPress I also love Unbounce if you need it another wise WordPress is fine.
"domain.com/wordpress-themes/ category/tax"
Only if you want to add the category you can do it without or with
I would not URLs end in .php unless internal
- https://www.digitalocean.com/community/questions/nginx-remove-php-from-url
- https://wordpress.stackexchange.com/questions/81769/how-to-remove-the-index-php-in-the-url
If you want a good UX the URL below is worth a look at.
Hope this helps,
Tom
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Question on site structure
My client is a nationwide company. They provide building maintenance services in 7 different cities. In each city they provide a different range of services. They currently have a single service page for each service and no mention on that page of the cities they offer the service. The service pages are getting no SERP visibility. We are running Paid Search and recommending SEO. I'm wondering whether it would be beneficial to build out specific service pages for each city so the content is more relevant to both users and search engines. What is best practice in this situation? Client wants to dominate SERPs in each market for the services they offer.
On-Page Optimization | | SEOinSunnyNelson0 -
Reducing number of site pages?
Hi, I am looking through my site structure and I have a lot of pages left over from the days of article keywords. Probably 7 or 8 years ago, someone sold my husband on article key word pages. I have slowly gotten rid of a lot of them as they have fallen out out of the ranks. I would like to get rid of the rest, probably 5 or 6 pages. Will it hurt my rankings to delete pages and redirect them? My customers really like the simplicity of our site and I want to keep it that way, plus clean up flags that Moz is telling me is a problem. I think its easier to keep less pages top notch than have to worry with a lot of them. Especially since my customers aren't viewing them. Thanks in advance!
On-Page Optimization | | CalicoKitty20000 -
Url permalink structure question!
Hello! I just read the "15 SEO Best Practices for Structuring URLs" but I have still a question: My A version bellow "20 accessoires" has no meaning in french. If I add "voyage" (version B), then is it considered as spammy? I mean the "voyage" keyword repetition? A) http://www.lytchee.com/preparer-son-voyage/20-accessoires/ B) http://www.lytchee.com/preparer-son-voyage/20-accessoires-voyage Thanks for advices! Sylvain
On-Page Optimization | | lytcheetv0 -
Best way to upload products to Magento?
The import/export tool Magento has is really disappointing, especially when it comes to uploading images. Creating products manually is very time consuming. Could anyone recommend a method to upload products through a feed, is there any plugins etc?
On-Page Optimization | | Jseddon920 -
Designing path structure - readability or keyword density
We are looking at redesigning our URL structure to accommodate our expansion. This gives us a chance to change the path, but we have found conflicting advice on readability vs. keyword density. These are our three options. mywebsite.com/s/birmingham/restaurants (Keep it short so that the keywords dominate the path) or mywebsite.com/search/birmingham/restaurants (Accurately describe the content on the page) or mywebsite.com/top/birmingham/restaurants (Be a bit spammy and include a word often associated with our inbound searches) Does anyone have any experience on what works best?
On-Page Optimization | | HireSpace0 -
Increasing pageviews on a social networking site
Our social networking site, Yookos, has a target of 25 million pageviews by yearend 2013. This is part of my responsibilities. As with all social platforms, user authentication is required before one can access the content. What can i do to improve the pageviews exponentially?
On-Page Optimization | | seoworx1231 -
On Site Problem Caused Rankings To Drop?
I'm getting to the bottom of why my site dropped rankings on the 9th March. I noticed that in google there is a cached version of my site on 9th March at 8.37am which is when my rankings dissapeared. Presumably this is when google last crawled my site? I guess this means that google found something on the home page or on the site that it didn't like? I wonder if anyone can take a look and let me know if there's anything obvious. Could it be a duplicate content penalty as I have lots of categories pulling content from the same posts?
On-Page Optimization | | SamCUK0 -
Best Practice for Deleting Pages
What is the best SEO practice for deleting pages? We have a section in our website with Employee bios, and when the employee leaves we need to remove their page. How should we do this?
On-Page Optimization | | Trupanion0