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Breadcrumbs versus in context link
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Hi,
I remember reading that links within the text have more value than breadcrumbs links for example because in context links are surrounded by the right content (words) but google search engine optimisation starter guide says breadcrumbs are good, so which one is recommended ? Thank you,
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So having both would be best ? wouldn't it ?
From what I understand if I only have in content links the search engine won't understand the structure of the the website or will it understand it ?
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Use both.
Breadcrumbs help search engines and visitors understand the structure of your website.
In-content links get clicked by visitors, and they might pass anchor text value to pages within your site.
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